ucfunnel and NetRange Partner to Enable Dynamic Ads Across the Smart TV ecosystem

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with NetRange MMH GmbH ('NetRange'), an ACCESS CO., LTD. company and the leading global provider of white-label certified Smart TV ecosystems, to deliver value-added advertisements on NetRange's portal for Premium Streaming VoD Content. Marketing Technology News: New Report from Brooks Bell Reveals Secret to Better C-suite Decision-Making in 2021 and Beyond ucfunnel and NetRange's exclusive industry-leading partnership…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Purely CRM Announces the “Purely Web Lead Connector” – a Connector Joining Your Website Generated Leads Directly Into Dynamics 365

Purely CRM, a software consulting firm focusing solely on Dynamics 365, is excited to launch their first product, the “Purely Web Lead Connector” – an add-on to your website to capture web generated leads directly into Dynamics 365. Purely CRM has launched a new product, the "Purely Web Lead Connector" to connect your website generated leads directly into Dynamics 365. As one of a small number of companies in North America that focuses solely on Dynamics 365, Purely CRM has observed and identified areas where…

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising by adding new technological aspects to this domain. How Is Pandora Changing Audio Advertising? Claire Fanning, Vice President of Ad Innovation Strategy for Pandora said, "these new formats are the company’s first major innovation in audio ads. Pandora is releasing the units now because audio is going through a bit of a renaissance and it has over the past several years, and…

B2B Business Experts’ Marketing Solutions Help Businesses Avoid Google Ads Mistakes

Businesses can improve their Google Ads cost-efficiency with B2B Business Experts’ dynamic marketing strategies and consulting solutions. B2B Business Experts identified five Google Ads mistakes that can cost a business a large amount of money. The marketing agency offers insight and effective software solutions to help improve Google Ad marketing for its clients. Achieve Greater Results by Avoiding Common Google Ads Mistakes Running Google Ads allows businesses to create targeted advertisements, ensuring the right…

MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising. MOLOCO’s Dynamic Creative automatically designs, deploys and optimizes personalized ad creative for every individual at the moment of ad serving for app marketers in e-commerce, entertainment and…

ThoughtSpot Launches Support for Snowpark to Bring the Modern Analytics Cloud to AI Workloads

Developers and data professionals can use their preferred programming language to create models, uncover insights, and build data apps with Snowflake and ThoughtSpot ThoughtSpot, the Modern Analytics Cloud company, announced support for Snowpark, the new developer experience for Snowflake, the Data Cloud Company. With Snowpark, data engineers, data scientists, and developers can use their preferred language to take advantage of Snowflake’s powerful platform, and use ThoughtSpot to make these predictions,…

Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics

Dynamic Yield, the Experience Optimization platform, announced a technology partnership with FullStory, a global leader in digital experience insights and analytics, enabling brands to more deeply understand, measure, and improve the impact of their personalization efforts. Through the partnership, brands can now easily surface combined insights into what happened - and why - for ongoing or in-the-moment optimizations that empathize with individual customer needs, preferences, and struggles. Marketing Technology News:  …

AcuityAds Announces Board And Management Changes

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), the technology leader in consumer journey based advertising automation, today announced upcoming board and management changes. Jonathan Pollack, its Chief Financial Officer, will retire from the Company later this calendar year once his successor has been identified. Mr. Pollack stated: "I am very pleased with all of the successes that we have enjoyed during my tenure at AcuityAds, and I am especially proud of my contributions in placing…

Prove to Acquire Mobile Behavioral Biometrics Company UnifyID to Accelerate Dynamic Multi-Factor Authentication

Prove announced it will acquire UnifyID, a market leader in mobile-based passive authentication and behavioral biometrics. UnifyID is backed by leading investors including New Enterprise Associates (NEA), Andreessen Horowitz (a16z), and Stanford University’s StartX. Approving legitimate transactions while thwarting fraud is the goal of authentication technologies. Static and cumbersome techniques impede revenue while driving operating expenses and customer frustration. With UnifyID, Prove customers will benefit from…

The Dynamic Duo: Best Practices for Remote Marketing and Sales Teams Working Together

Imagine that you have just worked for months on the perfect marketing campaign. Everything is absolutely flawless -- the creative is beautiful, the messaging is clear, and the lists are clean. Your campaign is launched, leads come flooding in, and sales … well, sales does nothing. Aside from complaining about not having the “right” leads -- the kind that generate prospects that are primed and ready to buy. This is frustrating both for marketers and for sales.    All too often this dynamic exists in organizations:…

New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for Personalization

Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 U.S. consumers to explore how they experience advertising and content within Twitter's dynamic in-feed environment. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds "Our latest research can help marketers…

BrightLine Sees Programmatic Demand For Interactive CTV Ads Surge 4x In 2021

Originator of programmatic interactive CTV ads sees massive uptick as agency demand combines with growing supply offering BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, sees 4x growth in programmatic demand for its advanced advertising formats. BrightLine pioneered the first ever one-stop, programmatic marketplace for interactive CTV ads in 2016, and over the past year the continued scale of its partnerships intersected with surging demand for innovation among leading…

flexEngage Partners With CitrusAd to Offer Dynamic Digital Receipts and ecommerce Messages With Relevant CPG Offers

flexEngage, a global leader in dynamic receipt and transactional communications, today announces a partnership with world leading retail media technology company, CitrusAd. Through this partnership, retailers will be able to leverage the CitrusAd network to monetize and personalize their digital receipts and transactional ecommerce messages. Marketing Technology News: MarTech Interview with Adam Cason, Vice President, Global and Strategic Alliances at Futurex “flexEngage offers a fresh new take to receipt…

PadSquad Breaks Free from Ordinary TV Ads with Interactive CTV Offering

PadSquad, a digital media company that develops high-impact advertising experiences, introduces their Interactive Connected TV solution. The company is extending their proven digital ad experiences to the largest digital device, the TV. "We're taking insights around consumer interaction in digital and creating those same engaging advertising experiences for CTV, giving our clients opportunities to build remarkable experiences for any screen, at scale," said PadSquad Founder and CEO, Daniel Meehan. Marketing Technology…