Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Broadsign and TPS Engage Enhance Global Programmatic and Dynamic DOOH Access

New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions  Broadsign, the leading digital out-of-home (DOOH) marketing platform, and cross-border dynamic outdoor advertising platform TPS Engage announced the integration of the Broadsign Reach supply-side-platform (SSP) and the TPS Engage demand-side platform (DSP). The new partnership extends the international digital screen inventory programmatically…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale

OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across the world’s largest digital platforms, announced their brand safety solution for in-stream video advertising on Facebook. OpenSlate for Facebook enables marketers to visualize, optimize and automate content targeting decisions. OpenSlate has been certified as one of the first Facebook Marketing Partners for Brand Safety and will provide advertisers with greater…

Purely CRM Announces the “Purely Web Lead Connector” – a Connector Joining Your Website Generated Leads Directly Into Dynamics 365

Purely CRM, a software consulting firm focusing solely on Dynamics 365, is excited to launch their first product, the “Purely Web Lead Connector” – an add-on to your website to capture web generated leads directly into Dynamics 365. Purely CRM has launched a new product, the "Purely Web Lead Connector" to connect your website generated leads directly into Dynamics 365. As one of a small number of companies in North America that focuses solely on Dynamics 365, Purely CRM has observed and identified areas where…

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising by adding new technological aspects to this domain. How Is Pandora Changing Audio Advertising? Claire Fanning, Vice President of Ad Innovation Strategy for Pandora said, "these new formats are the company’s first major innovation in audio ads. Pandora is releasing the units now because audio is going through a bit of a renaissance and it has over the past several years, and…

LeadSquared Raises $32 Million in Series B Funding

Sales automation SaaS platform, LeadSquared, which has achieved 100% revenue growth every year since its founding in 2011, announced today $32 million in Series B funding led by Gaja Capital, also including Stakeboat Capital and Jyoti Bansal, well-known investor and former CEO and chairman of AppDynamics. LeadSquared has built a global, best-in-class CRM platform that takes away the guesswork from sales execution and makes efficiency the focus of every interaction, no matter how complex the customer journey and now serves…

Teradata Extends Hybrid Multi-Cloud Capabilities as Customers Move More Workloads to the Cloud

Teradata QueryGrid Expands Access to Data with Broad Ecosystem Connectivity Enabling Customers to Leverage Data as their Greatest Asset Teradata, the cloud data analytics platform company, announced it is extending the hybrid multi-cloud capability of Vantage, enabling customers to access data and analytics across heterogeneous technologies and public cloud providers with new cloud-native capabilities. With the latest release of Teradata QueryGrid, Teradata customers can connect to a vast array of new data sources…

Mindworks Updates Playturbo, Adds Industry First Dynamic Creative Optimization Capabilities

Mindworks, a leading international creative studio, announced a new version of Playturbo, the self-service playable ad platform designed to help advertisers rapidly iterate playable ads and improve campaign performance. The updates provide industry-first Dynamic Creative Optimization (DCO) capabilities, in the form of true real-time asset-based playable advertisement analysis. Playturbo lets users identify the best aspects of the experience at any given moment, and combine those pieces to improve overall conversions -- all…

PowerChord Announces 75K Sales Leads for Global Brands in 2020

Leading lead management and distribution platform drives customer sales growth amidst COVID-19, driving leads for 25 global brands and 3,500 local dealers PowerChord —a leading technology and marketing company representing multi-location, dealer-distributed brands— announces its more than 75,000 leads for 25 global brands and 3,500 local dealer customers throughout 2020. Leveraging its proprietary SaaS platform and localized digital marketing services, PowerChord’s customers saw a 254 percent increase in lead generation…

ads4change Grants Pencils of Promise (PoP) a $250 Thousand Dollar Donation of Digital Ad Space

Partnership Drives Successful Digital Advertising Campaigns to Help Advance PoP’s Mission of Access to Quality Education for all Children ads4change, the first cause-related digital advertising platform, today announced a digital advertising campaign with Pencils of Promise (PoP) to help advance their mission of access to quality education for all children and expand their reach on the world’s top websites. With a $250 thousand dollar donation of digital ad space, ads4change is helping to build awareness of PoP’s key…

AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads

AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast portfolio of commercial radio stations. Yours Truly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is…

Shutterstock Announces First Ever Integration with Dynamic Creative Technology Partner, Spirable

New integration with Spirable, a dynamic video advertising platform, makes it easy to insert Shutterstock assets directly into any video project Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced an integration with Spirable, a global leader in dynamic data-driven video advertising. Unlike traditional Media Asset Management platforms, Spirable is Dynamic Creative technology that enables users to create personalized, real-time video ads…

Kwalee Integrates Adinmo’s Ingame Ads Into Hyper-Casual Hit off the Rails

More than a quarter of mobile game developers (26.7%) plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey carried out by Pocketgamer. Ahead of the curve is UK-based developer and publisher of hyper-casual games Kwalee, which has grown significantly in recent months and now has more than 100 employees around the world. The industry-leading firm has selected AdInMo, the InGame Mobile AdTech platform to integrate immersive brand ads…

Hootsuite Announces New Integration with Microsoft Dynamics 365

Hootsuite announced its new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. The new alliance will bring a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. The new integration makes Hootsuite one of a set of leading companies to bring their unique product offering to Microsoft Dynamics 365, the only intelligent business applications that help you run your entire business and deliver greater results through…

MediaMath and Spaceback Expand Partnership in EMEA with Twitter Social Display Ads

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

Colling Media Innovates with Optimized Facebook Catalog Ads

Phoenix-based Colling Media is pushing the boundaries of advertising by helping brands maximize ad spend and innovate marketing messages with Facebook's new Catalog advertising feature. Promoting products and services on Facebook, the largest social network with more than 2.6 billion monthly active users, is a staple of online advertising. Previously, advertisers were limited to static images of a single product, but Facebook's introduction of Catalog advertising presents brands with multiple opportunities in a single ad to…

Adsquare and TPS Engage Partner to Offer Advertisers More Accountability and Scalability on Running Data-Driven Digital Out of Home…

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…