OKO Powers Mobile Engagement for Emerging Markets with 8×8

8x8, Inc., a leading integrated cloud communications platform provider, announced that OKO, a provider of index insurance and other farming-related services to smallholder farmers in emerging countries, has selected 8x8 to transform communications with farmers across Africa, dramatically improving service delivery and providing enhanced customer experiences via the 8x8 Communications Platform as a Service (CPaaS) Chat Apps API. OKO provides effective, affordable crop insurance to farmers in emerging markets by using new…

FanSided Taps OpenWeb for Community Engagement

OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided's nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided's 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content. "As a technology-first media company, we…

Brands Must Rethink Channels of Engagement in New Normal

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand. A new Chief Marketing Officer (CMO) Council report, produced in partnership with Precisely, entitled "How Covid Has Changed The Channels Of Engagement," covers critical…

CallFinder Rolls Out New Release Poised To Optimize Customer Engagement

CallFinder, the market-leading provider of SaaS speech analytics technology and automated quality monitoring solutions, announced a new release that provides businesses with greater insights into customer interactions to improve CX and reduce customer churn. This release marks the official launch of Insights, which includes sentiment analysis by agent, in conjunction with silence and overtalk, developed to help organizations meet the increasing demands of the modern contact center. CallFinder’s Insights provides context and…

Higher Logic Announces New Product Offering to Support Engagement for Virtual Events

Higher Logic, the industry-leading, engagement platform announced a new product offering that will support organizations through virtual events. The Higher Logic platform will now offer an event-specific online community that will work with an organization's existing virtual event platform to drive engagement and deliver value before, during, and after the event takes place. The events industry made a drastic pivot from in-person events to virtual events in 2020 and that will likely carry into 2021. Higher Logic developed…

Customer Experience Emerges as 2020 Bright Spot: Consumers See Positive Shift in Service and Signal Increasing Digital Engagement

Survey of more than 4,000 consumers from the US, UK, France and Germany shows organizations making strides in CX despite challenging times; points to rise in use of online options Sixty percent of consumers report improvements in customer experience (CX) since the pandemic, indicating businesses recognize the importance of CX and are responding. Telephone and email remain prevalent with digital gaining momentum as consumers plan to increase usage of chatbots, virtual agents and self-service, even post-pandemic.…

ActiveCampaign Expands E-Commerce Functionality; Remains the Sole Provider in Supporting Emerging Online Sellers in Driving Sales, Loyalty…

With customer experience automation, e-commerce businesses of all sizes can build personalized and engaging omnichannel campaigns that rival those of retail giants ActiveCampaign, the leader in Customer Experience Automation (CXA), extends its e-commerce functionality to help emerging online sellers create and deliver 1-to-1 personalized, omnichannel experiences through all stages of the customer lifecycle. Marketing Technology News: Netcore Strengthens Middle East Presence by Onboarding Gulf News Increasingly,…

EventBank Becomes Glue Up – An All-In-One Engagement Platform

Glue Up Transforms the Way Professional Communities Connect Digitally EventBank is now Glue Up, a unique all-in-one CRM technology platform that helps you build and grow your community through membership, events and other digital tools, operating in over 50 countries around the world. In 2013, EventBank started with the idea of helping connect businesses globally to increase economic opportunities through technology. After seven years of working on cloud software solutions for event organizers, marketing departments,…

ENSEK Selects Medallia to Foster Employee Engagement

Medallia, Inc., the global leader in experience management, announced that ENSEK, a leading provider of software solutions for the energy sector has selected Medallia Crowdicity to foster employee engagement and provide employees the opportunity to help shape the future of the company. With Medallia Crowdicity, ENSEK will engage employees in sharing their breakthrough ideas around company diversity, improving the overall work environment and new product innovations. Marketing Technology News: xTuple Launches…

eGain Modernizes IVR Engagement with AI, Digital, and Analytics

eGain, a leading customer engagement platform provider, announced eGain Smart IVR, an all-in-one solution to modernize IVR-based customer engagement. The IVR“Headache” in the Smartphone Age According to a recent Accenture survey, 84% of consumers hate the IVR experience. Not surprising because most IVR systems are full of frustrating interaction loops, offer limited answers, and lack digital options. All this in a world where more than 80% of calls into IVR come from smartphones! Marketing Technology News: Adobe to…

Home Instead Australia Leverages SugarCRM to Revolutionise Care Delivery and Engagement With Seniors

SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that Home Instead Australia has expanded its relationship with SugarCRM through extended use of its time-aware CX platform to deepen its engagement with clients, their families and the community and to deliver more personalised care and experience. With the growing number of seniors increasing sharply, Home Instead Australia’s commitment towards supporting seniors, their families and the communities remain unwavering. They understand that great…

How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

Global Automaker Modernizes Customer Engagement with eGain

eGain, the leading cloud platform for customer engagement automation, announced that a global automaker has selected eGain for unified customer messaging and engagement automation. The automaker wanted to make it effortless for customers and dealers to get service through all digital channels, starting with SMS. eGain’s rich customer service functionality, powered by AI and Knowledge, and a hub approach to unified messaging, proved compelling. In addition, the client valued eGain’s omnichannel customer engagement…

IQVIA’s Orchestrated Customer Engagement Platform Selected by Zentiva

IQVIA, a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry, announced that Zentiva, a leading player in branded generic and OTC medications in the European and CIS markets, is leveraging IQVIA’s Orchestrated Customer Engagement (OCE) platform across 12 major markets. The platform will be key to helping Zentiva address changes in the market and streamline their commercial operations while creating more impactful customer interactions. Marketing…

Sinch Announces Conversation API Enabling Businesses and Technology Platforms to Deliver Seamless Omni-Channel Engagement With Consumers…

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announced Conversation API, a robust omnichannel communication product that empowers businesses and technology platforms to seamlessly engage with consumers in any part of the world. Conversation API leads to improved business outcomes such as increased customer acquisition rates, enhanced customer experience and lower churn rates. With Conversation API, businesses can create rich and engaging conversations with their customers via…

Medallia And Quantum Metric Offer Digital Engagement Monitoring

Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has partnered with Medallia, Inc., (MDLA) the global leader in experience management, to enable organizations to deliver improved customer experiences based on understanding the complete 360-degree digital user journey. With Covid-19 forcing businesses to digitally pivot, listening, and responding to customer and employee signals, both through direct feedback and observed action, is essential. Customer and employee…

Bolton Valley To Expand Influence And Enhance Customer Engagement With Ascent360

Ascent360, a leading data-driven marketing solution provider, announced Bolton Valley as its newest customer. The resort chose Ascent360 for its proven ability to drive new business and increase revenue for the resort industry. Bolton Valley is a unique all-seasons resort located just 30 minutes from downtown Burlington and Lake Champlain, high in the Green Mountains of Vermont within 5,000 acres of forest. It is home to an alpine village with a large and welcoming community of outdoor enthusiasts, families, and working…

OneSignal Ramps up Integration Partnerships for Customer Engagement

OneSignal, the market leader in customer engagement messaging, has announced its latest partner integrations with Mixpanel, RevenueCat, Movable Ink, and Radar, industry-leading tools for marketers and developers. OneSignal has shown considerable momentum this year by offering value to developers and data-driven marketers with solutions to capture info, offer valuable insights, and mobilize users through messages. "We are excited to team up with these leading companies to help address crucial customer engagement and…

Hippo Video Named Leader in G2 Report for Video Email and Sales Engagement Categories

Hippo Video, a fast-growing business in the Video Customer Experience (CX) domain is named a Leader in the G2 Fall 2020 Grid Report in Video Email and Sales Engagement Categories. Hippo Video has enabled many salespeople to achieve a high conversion ratio by using videos inside their sales outreach. G2 is a leading business peer-to-peer review website where leaders are determined based on data aggregated from the G2 community and from online sources and social networks. Hippo Video scored an 8.9 for its ease of setup and…

Piano and Digiday Announce Findings from the State of Direct Brand Engagement

Results Show More Brands Relying on Zero and First Party Data in Preparation for the Deprecation of 3rd Party Cookies Piano, the leading subscription commerce and customer experience platform, announced the results of an original study "The State of Direct Brand Engagement." Digiday Media, in partnership with Piano surveyed over 100 brand and agency marketers to understand how they're making the transition to an increasingly cookieless world. The survey offers a snapshot of a marketing world on the cusp of the transition…