Banner Before Header

Simplify Deploys 8×8 for Enhanced Collaboration and Engagement

Communications Consultancy and Data Services Company Enables Mobile and Remote Team Members to Stay Secure, Productive and Responsive Using 8x8 Cloud Communications Solution 8x8, Inc., a leading integrated cloud communications platform, today announced that Texas-based Simplify. Inc., a leading communications consultancy and data services company, has deployed the 8x8 X Series cloud communications solution to enable its employees to work safely and effectively from the office or home. Simplify, established in 1997,…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

Talkdesk Expands Cloud Contact Center Offering With a Complete Suite of Workforce Engagement Management Solutions

Products #17 to #20 complete the Talkdesk 20-in-20 innovation program, confirming Talkdesk’s commitment to delivering a global, end-to-end CX solution on a single unified platform  Talkdesk completes ambitious 20-in-20 product launch plan with four new product as part of Workforce Engagement Management (WEM) suite Talkdesk WEM additions and enhancements include Quality Management, Advanced Call Recording, Screen Recording and Speech Analytics New products and enhancements combine with Talkdesk Workforce Management…

Wi-Fi Customer Engagement Meets NanoTech: mPhase Buys Out CloseComms Limited

SaaS-based Customer engagement platform CloseComms Limited is now part of mPhase Technologies. The Newport, UK-based Wi-fi tech company operated under the name “21:32”. With immediate effect, mPhase has acquired the assets of CloseComms to extend its product offerings in the nano-tech sector. The timing of this acquisition is at the front end of a sales cycle that will give mPhase its second stream of high-quality recurring revenue. mPhase is expecting the acquisition will drive its currently projected annual sales…

Templafy Acquires Napp to Add Collaboration and Engagement Tracking to Its Enterprise Document Creation Infrastucture

The acquisition follows recent $25M Series C funding and enables Templafy to accelerate its product roadmap Templafy, a global leader in enterprise document creation and automation, has announced today that it will acquire Denmark-based Napp, a B2B sales enablement platform. The acquisition extends Templafy's document creation platform, empowering users with enhanced abilities to collaborate with recipients of business documents and track document performance. Marketing Technology News: Alana CityStyleBot is the…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).  By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions. It enables sellers to custom-tailor their pitches and radically improve how they build trusted…

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

CoStar Announces Exclusive Partnership With the NBPA as the Digital Fan Engagement Platform for Fans and Players of the NBPA

CoStar launches exclusive multi-year partnership with NBPA giving fans unparalleled access to their favorite NBA idols via the fan engagement platform The National Basketball Players Association ("NBPA") and its for-profit subsidiary, THINK450, announced an exclusive multi-year partnership with PADLOKT Global Inc. ("PADLOKT"), making CoStar Experience the platform of choice to give fans unparalleled access to their favorite basketball idols of the NBPA through authentic, immersive LIVE video experiences and much more…

Merkle Q2 2020 Customer Engagement Report Finds 88% of Marketers Practice Some Level of Agile Marketing

Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalization, the Q2 report discusses how marketers are leveraging agile marketing to better align organizations and create successful, data-driven campaigns. The report features original research, showcasing strong agile adoption numbers across organizations, with 89% of respondents…

NovelVox Launches CX Infinity, The New Age Messaging And Multichannel Customer Engagement Platform

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving a 335% Higher Engagement Rate

Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately in today’s shifting advertising climate Innovid, the only independent advertising and analytics platform built for television, announced its Global Video Benchmarks Report, which represents the most complete view of video advertising data available in the industry. The study reveals that nearly half of advertisers…

RNL Launches Digital Engagement Centers to Transform Donor Engagement for Higher Education Fundraising

Advanced analytics, omnichannel outreach, and options for on-campus or off-campus management allow campuses to provide a personalized experience for donors and avoid external disruptions RNL has announced a groundbreaking new donor engagement solution which combines advanced predictive analytics, calling, texting, personalized video, and email to maximize donor engagement and boost fundraising results. RNL is the leading provider of higher education fundraising, enrollment, and student success solutions, and the largest…

maaiiconnect’s Brand Refresh Represents a New Era in Customer Engagement and Internal Team Collaboration

Pioneering digital convergence solutions provider M800 has announced a new brand identity for its flagship product, maaiiconnect, to represent the next generation in global communications. The all-in-one solution for customer engagement and internal team collaboration guarantees exceptionally stable, carrier-grade connections across both telecom and digital channels, helping businesses tackle their toughest communications challenges. Marketing Technology News: New Data From Kustomer Reinforces The Critical Role Of…

Social Engagement Scales Fundraising Efforts During Pandemic

Toronto-based nonprofit first to leverage Grapevine6 content engagement technology COVID-19 is seriously impeding fundraising efforts for many nonprofit organizations. Grapveine6 is supporting these organizations in their social engagement efforts by donating training and access to the Grapevine6 enterprise content engagement platform and social publishing app at no charge during this period. Providence Healthcare Foundation is the first organization to benefit from this donation program. Marketing Technology News: Adam…

Groove Raises $12 Million to Accelerate Growth for the Only Sales Engagement Platform Optimized for AE’s

Level Equity, Uncork Capital, Capital One Ventures, and Quest Venture Partners participate in Series A round to expand awareness and adoption of highest-rated sales engagement platform on G2 Groove, a leading sales engagement platform for account-based revenue teams, announced that they have secured $12 million in Series A funding, bringing total investment in the company to $16 million. This funding round welcomed new investors Level Equity and Capital One Ventures, who join existing investors Uncork Capital and Quest…

OneSignal Launches Free Shopify App To Bring Powerful Engagement To eCommerce

OneSignal, Inc., the leading provider of push notifications and in-app messaging solutions, has announced a Shopify App to give online stores a powerful engagement tool to help increase traffic, increase revenue, and improve customer satisfaction. OneSignal is already trusted by more than 600 Shopify merchants, with e-commerce companies seeing a 12%+ revenue lift by adding OneSignal to their online stores. "As the second largest ecommerce site in the world, Shopify has emerged as one of the best ways to sell online, and…

The Entertainer Selects Mapp to Drive Insight-Led Customer Engagement

Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Vision Critical Introduces Touchpoint App For Broad Engagement, Enhances Popular Sparq Platform

Vision Critical, a continuous customer insights solution provider, today introduced its latest innovations to improve customer experience. Touchpoint is a new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq communities platform to collect actionable customer insights. Additionally, the company’s customer-led Sparq Spring ‘20 release enhances member engagement and increases administrative…