Banner Before Header

Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing…

Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ Global B2C marketing automation company, Selligent Marketing Cloud, shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value. Vitacost.com is known for offering healthy consumer…

Astute Introduces New and Improved Consumer Engagement CRM Software, Astute Agent

The Market's Only Specialist in Consumer Engagement Releases New Version of Their Flagship Solution, Offering Improved Efficiency and Configurability Astute announced the release of Astute Agent 10, the latest version of its industry-leading consumer engagement CRM. Formerly known as ePowerCenter, Astute Agent boasts new features for enhanced agent efficiency, better configurability, and easier compliance with consumer privacy regulations like GDPR and CCPA. Announcing Astute Agent, updated #CRM software from the…

Thunderhead and Proximity London Announce Partnership to Deliver Best-in-class Customer Engagement

Uk-Founded Pioneer of Enterprise Technology for Customer Engagement and Journey Orchestration and Leading Customer Experience Agency Announce Partnership Thunderhead, the global leader in Customer Engagement and Journey Orchestration technology is announcing a strategic partnership with leading customer experience agency Proximity London. Supported by its proprietary Connected Creativity process, Proximity London brings brands and people closer together through authentic human experiences. Thunderhead’s ONE…

An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising – Cost Per Engagement (CPE) Model

CPE Advertising Model with No Upfront Cost, Allows Brands to Pay Based on Customer Engagement, Moving OOH Industry Beyond Just Branding AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the US, announced the immediate availability of its new Performance Based Marketing service. Lending from the CPE model in digital advertising, this hassle free, no upfront payment model by AdQuick…

Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences While the news is filled with ecommerce and retail concerns over how to best engage with customers to increase conversion and to create loyalty, Maropost’s inaugural industry survey has identified a large gap in the importance marketers place on managing customers, and the strategies and technology most use to connect and engage with customers. The…

NICE Announces Engagement with Microsoft Across Multiple Platforms

NICE Trading Recording, NICE inContact CXone and NICE Multi Channel Recording will be seamlessly integrated with Microsoft Teams NICE announced it is expanding its collaboration with Microsoft, and will develop new integrations for Microsoft Teams. With soon to be added NICE Trading Recording, NICE inContact CXone and NICE Multi Channel Recording integrations, organizations will be able to effortlessly collaborate with the contact center, to record, monitor and provide security to the Teams environment. This builds…

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company's accessibility preview checks the most complete and comprehensive solution available globally.…

Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019

Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their customers in-the-moment throughout the full customer journey. Marketers and brands don’t need to be ‘journey dictators’, deciding how a journey will pan out before their customers even embark upon it. Today’s technology makes it possible for them to listen and truly hear and understand the intent of their customers as they interact. Through the use of today’s latest technology, brands now have…

Sally Beauty Launches Customer Experience Management Program to Uncover Customer Insights and Drive Engagement Across Touchpoints

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new partnership with global beauty products retailer Sally Beauty. The iconic specialty retailer chose SMG for the actionable insights delivered through its technology platform and industry-leading professional services. Sally Beauty is the world's largest distributor and retailer of salon-quality hair color, hair care, nails, salon and beauty supplies. With more…

Glasto & Pride; Bump in Engagement Indicates Values Are Back at the Heart of Moment Marketing

London Pride Set to Offer Marketers a Big Opportunity to Emphasize Their Company’s Values of Inclusivity As the sun sets on the most sustainable Glastonbury Festival ever, research from email marketing and transactional solution Mailjet reveals a peak in UK and US marketers’ interest in executing values-based campaigns. The study was conducted via a series of email marketing tests sent to Mailjet’s database of over 75,000 marketing subscribers across Europe and America. Recipients were sent different subject lines…

The New Intelligent Enterprise Has Arrived! Maximize Your Company’s Historical Data by Using SAP’s S/4HANA Selective Data…

As a leader of your company's IT Team running SAP, you already have a good idea of what your company's landscape is going to look like by 2025. All SAP customers need to migrate to SAP S/4HANA in order to continue receiving support and updates from SAP. The question you are asking yourself is "how do I make the switch to SAP S/4HANA?" since you know it is the cornerstone of the SAP "Intelligent Enterprise". Previously there were just two methods to manage this migration effort, and the challenge was how to select the…

Deluxe Corporation Strengthens Existing Partnership With Salesforce to Accelerate Its Go-To-Market Strategy and Customer Engagement

Deluxe Is Transforming With Salesforce to Improve Customer Insights, Ignite Innovation and Reach Its Diverse Customer Base With Highly Relevant Products and Services Deluxe Corporation, a Trusted, Tech-Enabled Solutions Company, announced an expanded agreement with Salesforce, the global leader in CRM, to accelerate Deluxe’s go-to-market strategy and improve customer engagement by getting a 360-degree view of customers across its entire business. “Deluxe truly understands the importance of innovation and digital…

Verint Only Vendor Recognized by Gartner in the 2019 Magic Quadrant for the CRM Customer Engagement Center and the Magic Quadrant for…

Verint Systems Inc., The Customer Engagement Company, announced its inclusion in Gartner, Inc.’s Magic Quadrant for the CRM Customer Engagement Center (CEC) report, published June 11, 2019, by the research and advisory firm. In addition to being recognized in this report, the firm also named Verint a Leader in its Magic Quadrant for Workforce Engagement Management** (WEM) research earlier this year. “As the customer engagement company, we are pleased to be the only firm to have our solutions recognized in both reports” In…

Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer…

New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile…

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics…

Findings Show That Businesses Are Producing More Videos Than Ever, Average Video Length Is Down 33% While Average Viewer Retention Rate Is up 13%, and More Businesses Are Augmenting Their Video Strategies With In-House Content Creation and Advanced Video Analytics Vidyard, the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, publishing, viewer engagement, and analytics by business-to-business (B2B)…

Leading Associations Turn to ON24 for Member Engagement and Revenue Growth

AARP, ISM, ANA and More Choose ON24 to Educate Members and Drive Sponsorships Through Webinar-Based Programs With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don't renew, national associations like AARP, The American Nurse Association (ANA), Institute of Supply Management, and ESMO, are turning to ON24, the marketing technology leader helping associations create live, always-on and personalized digital experiences to facilitate awareness,…

PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement

Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform to automate and manage customer acquisition, announced that it has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions with optimized pricing and consistent end-to-end performance measurement.  Under the new offering, any lead buyer with relationships to publishers outside of…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 10th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 10th consecutive year. In the report, Gartner evaluated 14 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best of today's CEC applications have tools for both agents and customers. For this Magic Quadrant, vendors had to have clear views about…

Salesforce Recognized as a Leader in the 2019 Magic Quadrant for CRM Customer Engagement Center

Acknowledged as a Leader for the eleventh consecutive year based on completeness of vision and ability to execute Salesforce, the global leader in CRM, announced that for the eleventh consecutive year, Gartner, Inc. has positioned Salesforce as a Leader in its Magic Quadrant for CRM Customer Engagement Center. Salesforce Service Cloud empowers service employees from the contact center to the field with innovative tools, AI-powered capabilities, and a complete view of the customer so they can deliver world-class customer…

Freshworks’ Freshdesk named a Customers’ Choice in Gartner Peer Insights ‘Voice of the Customer’: CRM Customer…

Cloud-Based Customer Support Platform Lands Important Rating From Professionals Who Have Used It Freshworks Inc., a global innovator in customer engagement software, announced that its Freshdesk software has been designated as Customers' Choice  in the inaugural publication of Gartner Peer Insights 'Voice of the Customer': CRM Customer Engagement Center Market. The company was placed in the Customer Choice zone, based on vetted end-user reviews of several software vendors on the Gartner peer review website gathered during…