CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive Advantage and the Opportunity to Rebuild Trust Through Relevancy CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, released a research report titled "Engaging Consumers in an Age of Increasing Brand Distrust." CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping…

Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce

Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the leading account-based marketing (ABM) platform, today announced the launch of Sales Insights powered by Account Surge, Terminus’ new engagement scoring algorithm. Terminus created the product feature to support marketing’s efforts to deliver timely and meaningful data to sales teams to help prioritize and personalize outreach. “We rely on Terminus to create and measure engagement with our…

Leanplum Reveals Emojis in Marketing Messages Lead to 254% More Engagement

New Study Analyzes Emoji Usage and Engagement in Push Notifications and Emails over the Last Year Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention. "We used Leanplum to test the effectiveness of emojis in push notification campaigns," said …

Sendwithus: Startups Have Edge on Enterprises When it Comes to Optimizing Customer Engagement to Increase Revenue

Report and Webinar Provide Critical Insights on How Startups Are Capitalizing on Transactional Email to Fully Leverage Growth Potential of Existing Customers Sendwithus, creators of the cloud-based email management solution Dyspatch, shared the findings of their newest report, “How to Engage the Customer and Deepen Relationships: What Startups Can Teach Enterprise About Transactional Email.” The report and an accompanying webinar - to be held on July 18, 2018 - explore the ongoing struggle Enterprises experience around…

Informa Engage’s Audience Extension Leverages Social Media to Target First-Party Audiences and Drive Engagement

Delivers an Audience-First Approach of Accurate, Highly-Qualified Prospects Social media is a top strategy for marketers to reach audiences, but it can be challenging to target the right professional users on social media platforms. Audience Extension Social combines Informa Engage's greatest asset – it's audience of 30 million professional decision makers – with social media, a platform where a marketer's audience spends a lot of time. Audience Extension Social can be added to a marketers existing program of banner…

IMImobile Expands Digital Customer Engagement Strategy in North America

IMImobile Completes Acquisition of Impact Mobile  IMImobile PLC., a global cloud communications software and solutions provider, is pleased to announce it has completed the acquisition of Impact Mobile Inc., Canada's leading provider of end-to-end mobile engagement solutions from Dealnet Capital Corporation. Impact Mobile provides mobile customer engagement solutions to clients including operators, retailers, government agencies and major household brands across Canada and the United States. As mobile customer…

Diebold Nixdorf Partners with ACTV8me to Introduce a New Consumer Engagement and Transactional Platform

Vynamic Demand, Powered by ACTV8, Enables Retailers to Connect with Consumers Across All Platforms Diebold Nixdorf, a world leader in driving connected commerce, recently announced a strategic alliance with ACTV8me, a leading producer and provider of multi-screen applications for major media networks. Under the agreement, Diebold Nixdorf will integrate ACTV8me's proprietary platform into its Vynamic Retail software solutions suite, offering retailers the ability to engage consumers on their mobile devices wherever…

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – announced six new solutions enabling marketers to connect with IT leaders on a global scale. The innovative solutions integrate impactful visual content, social strategies, and events, helping tech marketers bring engagement and thought leadership strategies to life. These new solutions build on IDG’s May 2018 launch of new tools for marketers to strengthen brand awareness and…

Oasis, Warehouse and Coast to Enhance Customer Engagement with Aptos POS Solution and the Power of the Cloud

Three Leading UK Fashion Brands to Deploy Advanced Point of Sale Technology to Support Modern Customer Journeys and Omni-Channel Transformation Aptos Inc., a recognized market leader in retail technology solutions, announced Oasis, Warehouse and Coast will leverage Aptos' point of sale solution, Aptos Store, across their retail footprint. The solution — which will allow each brand to enhance shoppers' in-store experiences and omnichannel journeys — will be deployed in the cloud. With 178 stores across the three brands,…

Urban Airship Lands $25 Million to Further Accelerate Global Growth of its Rapidly Expanding Customer Engagement Platform

New Funding Led by Foundry Group Comes on Heels of Financial Breakeven and Groundbreaking New Products to Power Precisely Coordinated Real-Time Customer Interaction Across All Marketing Channels Digital growth company Urban Airship recently announced that it raised $25 million in Series F funding led by Foundry Group. In addition to Foundry, current investors True Ventures, August Capital, Intel Capital, Verizon Ventures, QuestMark Partners and Franklin Park Associates all participated in the round. Already operating at…

An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line

It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for a decent salary – they want good benefits, above-liveable pay, and especially moral and ethical standards that foster a safe and engaging work environment. These are not unreasonable demands, in fact, businesses should be supplying all the above. However, some companies still lag in pleasing their workforce, and in many cases, this is a result of not understanding the impact employees have on their bottom line.…

Mintigo Introduces MintigoAI, A Complete Intent-Based Customer Engagement Platform Powered By AI

Mintigo, the leader in artificial intelligence (AI) technology for marketing and sales, announced the launch of MintigoAI, a comprehensive intelligent customer engagement platform powered by AI. This full-stack suite of solutions allows enterprise and mid-sized businesses to leverage AI infrastructure to drive greater pipeline and revenue. Mintigo's technology is easy, powerful and complete. Developed by world-class AI experts, it provides simple-to-use functionality, self-service modeling, and seamless integrations…

Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018

New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage Announced at Salesforce Connections Enable Smarter Engagement Across Every Customer Touchpoint Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic…

Uberflip Boosts Engagement for ABM with New Suite of Functionality

Uberflip Now Delivers Ability to Drive Traffic to Marketing Streams by Allowing Sales Reps to Create a One-To-One Content Experience They Can Use for Personalized Sales Outreach On the heels of a $32 million Series-A funding, Uberflip has announced a major expansion of its content experience platform to support ABM. The new suite of functionality would help customers to scale their ABM programs and shorten sales cycles by 50%. Uberflip is a cloud-based content experience platform that creates personalized content…

Pega Unveils AI-Powered Self-Optimizing Campaigns for Refined Customer Engagement

Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing Campaigns; New AI-powered Pega Marketing capability Smashes Through Campaign Development Hurdles for Faster, More Effective Results Pegasystems Inc. has announced Self-Optimizing Campaigns – a new PegaMarketing™ capability that reduces marketers’ dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements. Using its powerful AI, Pega personalizes offers and treatments on the fly for each individual…

district m Focuses on Engagement Metrics to Provide More Insight on Reporting Platform camp

district m has Redesigned the UX for camp to Give More Insight to Advertisers district m recently unveiled new functionalities and a new look for camp, its reporting platform for advertisers. These new additions were built to give more control and insight to advertisers over their campaign’s performance. district m is a full-service advertising exchange that creates open, transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today's digital advertising demand. camp…

BFGoodrich Tires Revs Up Customer Engagement with Salesforce

With Salesforce Marketing Cloud and Success Cloud, BFGoodrich is Able to Drive Connected Customer Journeys Across Email, Mobile, Social Media, and Digital Advertising Salesforce, the global leader in CRM, announced that BFGoodrich Tires — a Michelin-owned company that has operated in the United States for more than 147 years — is using Salesforce to deliver highly personalized and relevant customer experiences across all digital touchpoints. BFGoodrich relies on numerous agency partners to support marketing engagement…

Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…