Movember Foundation Teams Up With Swrve To Drive Engagement And Fundraising Across Multiple Channels

Swrve Will Help Movember Foundation to Optimize and Personalize Mobile Experience and Interactions - and Boost KPIs as a Result Swrve, the world’s leading customer engagement platform, has been selected by the Movember Foundation to optimize the user experience across multiple channels, including the mobile app, and by doing so increase engagement, acquisition and the total funds raised by Movember participants. Central to this project will be the delivery of personalized onboarding experiences for new Movember…

Salesloft Raises $50 Million Series C To Fuel Innovation Of Category Leading Sales Engagement Platform

Company to Deliver AI And Open Platform In Response To Rising Market Demand For Its Sales Engagement Platform SalesLoft, the sales engagement platform on a mission to help authentic sellers deliver the best sales experience,  announced it has raised $50 million in its Series C round, bringing total funding to $75 million. Insight Venture Partners led the round with participation from LinkedIn, and Series A and B investor Emergence Capital. In recent years, the company quickly emerged as the sales engagement category…

SendGrid Enhances API Sending Experience, Providing Customers with Email Activity & Engagement Data

SendGrid's Powerful Data Insights Help Customers Improve Email Deliverability & Optimize Campaigns for Business Growth SendGrid, a leading digital communication platform that drives engagement and growth, today announced enhancements to its API sending experience, providing customers with a comprehensive and longer, historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enable customers to easily pinpoint a specific email message and troubleshoot email delivery…

Kochava Announces Engagement Push Notifications

First Platform To Connect Mobile Attribution With Marketing Automation Kochava Inc., the industry leader providing holistic measurement solutions for mobile and connected devices, announces the addition of customized, behavior-driven push notifications to their platform. With Engagement push notifications, marketers can target specially selected audiences based on user behavior, trigger automated personalized push messages, visualize campaign lift at scale and attribute push campaigns, all within the same Kochava…

Paywizard and Diagnal Unveil Strategic Partnership to Drive Targeted Real-Time Multichannel Customer Engagement

New Joint Offering Combines the Analytic Power of Paywizard Agile with the Marketing Execution Capabilities of Diagnal's Engage Platform Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, and Diagnal, the expert in marketing technology solutions for Internet TV service providers, have announced a strategic partnership that enables pay-TV and over-the-top (OTT) TV operators to take an intelligent, data-driven approach to delivering real-time customer communications and…

Informa Engage’s Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster

Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring success their number one content marketing challenge, followed by driving traffic to content. (Informa Engage Research) To address these challenges, Informa Engage has developed Content Engagement Centers. Content Engagement Centers are highly interactive digital content hubs that offer highly relevant bingeable content to B2B buyers in various stages of the buying journey. With a focus on an…

Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what they prefer to see and buy. The data signals from mobile devices enable marketers to create unique marketing experiences. A critical research undertaken by Verve, a location-based mobile marketing platform finds that consumers are twice as likely to interact with mobile ads informed by…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Liveperson And Liberty Global Partner To Transform Customer Engagement And Care For The Conversational Era

LivePerson, Inc, the leading provider of cloud mobile and online business messaging solutions, has announced a worldwide partnership with Liberty Global, the world's largest international cable and internet provider, to transform how customers connect to the brand in a new conversational era. This partnership, which initially launches in five countries, will offer conversational two-way messaging to all 29 million Liberty Global customers. It represents another major milestone in the industry's rapid shift to messaging, and…

Highspot and SalesLoft Push Modern Sales Engagement to a New Level

SalesLoft Will have Analytics and Pitch Capabilities with the Aid of New Highspot Everywhere Integration Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced a new partnership with SalesLoft featuring the only native sales enablement integration directly within the platform. By doing so, the two companies create a seamless experience between sales enablement and sales engagement, empowering sellers to engage buyers with the most effective content for any sales…

Social Agency GLOW Leads Westminster Kennel Club Dog Show to Record Engagement Among Millennial Audience

Innovative Campaign Spans Twitter, Facebook, Instagram, Giphy and Snapchat, Producing Record-High Social Results With Over 44 Million Impressions in Only 5 Days An innovative, multi-platform social campaign from social and digital marketing agency GLOW helped the Westminster Kennel Club set records in attracting and engaging a millennial audience for its annual dog show. The social campaign for the 2018 show last month capped five years of expanded platform presence and successful, sustained growth among millennial dog…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Have Your Best Email Marketing Year Ever by Focusing on Engagement

As you may have seen in the news, Google recently announced the introduction of its Accelerated Mobile Pages (AMP) capabilities to email. AMP for email will enable developers to create more engaging, interactive, and actionable email experiences, from being able to continuously update information like flight times to being able to RSVP for an event directly within the inbox. The possibilities that AMP for Gmail holds are incredibly exciting, and it will provide companies even more ways to capture attention and provide…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

PageGroup Recruits Thunderhead to Build Effortless Engagement

Worldwide Leaders in Recruitment Select the One Engagement Hub to Drive Effortless Engagement with Candidates and Hiring Clients Thunderhead, the leader in enterprise technology for customer engagement announces that its ONE Engagement Hub (ONE) has been selected by PageGroup to build better relationships with candidates and hiring clients. PageGroup provides specialist recruitment services spanning 25 disciplines, across 36 countries, including businesses ranging from SMEs to global blue-chip organizations.…

Native Ads Generate the Highest Engagement Metrics for Marketers

Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad Performance on Both the Demand and Supply Side Is Achieved by Running the Range of Native Ad Units The range of native ad units now available has powered native ad spending past all other forms of display advertising in 2017, according to analysis from Poynter. But are all native ads equal for marketers and publishers? To answer this question and gain a greater understanding of the range of…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

3Cinteractive Announces Industry’s First RCS Business Messaging Engagement Platform

Over 138 Million Monthly Active Users of Rich Communication Services (RCS) Technology Worldwide 3Cinteractive (3C), the leading provider of mobile marketing services for enterprise businesses, announced the mobile industry’s first A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver the next generation of A2P messaging created by RCS capabilities. As a much-anticipated upgrade to the…

Amplience Shares Best Practices for Developing and Executing Effective Retail Engagement Strategies

Amplience announced that registration is open for the company’s 2018 Retail Engagement Summits. Taking place in New York on February 22nd and London on March 6th, the Summits will tackle the key challenge facing retailers today: shopper engagement. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Also Read: Amplience Powers Rich Media Production With SAP Hybris Commerce With the Amplience platform,…