Banner Before Header

New Research Links Email Engagement to Customer-Experience Email Marketing

Helpful, Personalised and Customer-Focused Campaigns Drive Reader Engagement in Business-As-Usual Emails "Customer Experience Email Marketing: Getting Ahead of the Consumer," a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: "What's the state of Customer Experience Email Marketing in today's inboxes and how are marketers balancing their business goals with their customers' needs, wants and objectives?" Why this research now: Although email is a strong channel…

Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition

Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes The company that promoted “Engagement Economy” as a pillar of customer success in business is now set to sail on a new path with Adobe. Marketo, the leading B2B marketing technology company and a MarTech RADAR 150 company for 2018, will enter Adobe’s stable, adding to the matured group of Marketing…

Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement

Freshworks Launches Unified Marketplace Platform - the SaaS Industry’s First Fully-Integrated Customer Engagement Platform Today, Freshworks has announced the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information.  In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click. Currently, Freshworks is a leading provider of…

Digital Customer Engagement Platforms Spredfast and Lithium Technologies Announce Merger

The Announcement Ensures a Fireball for the Future of Digital Customer Engagement Spredfast and Lithium, the spearheads of digital customer engagement will be merging. This guarantees the future of customer engagement capabilities to be backed by a powerhouse. The merger is predicted to be one of the best digital customer engagement platforms in the marketing automation industry. This will transform how brands engage with customers to earning their trust and loyalty. Enterprises can leverage this merger to grow their…

Archima Solutions and Skuid Partner to Maximize Profits and Engagement for Clients

Skuid Announces That Archima Solutions, Selected Skuid’s No-Code Platform for the Deliverance of Powerful and Personalized Solutions Skuid, the leading cloud application platform recently revealed that Archima Solutions has selected Skuid’s no-code platform which helps in delivering actionable and personalized insights. Archima Solutions, a boutique Salesforce automation implementation provider selected Skuid for the deliverance of powerful solutions specifically for their clients. Archima has a team of specialized…

ON24 Helps Marketers Scale Engagement and Maximize Revenue With Microsoft Dynamics 365 Integration

ON24 Is the First Webinar Platform Integrated with Microsoft Dynamics 365 for Marketing As marketers confront the challenge of driving personal engagement at measurable scale, ON24 has integrated its webinar platform with Microsoft Dynamics 365 for Marketing. As part of a broader co-marketing agreement between the two companies, ON24 is the first webinar platform supported by Dynamics 365 for Marketing. The integration enables Dynamics 365 for Marketing users to seamlessly integrate webinars into their marketing…

Granicus Releases Report on Citizen Engagement across Top Digital Channels

The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach Granicus is a leading provider of cloud-based software solutions to the government, and it just released its 2018 Benchmark Report. The report provides public sector leaders with proven metrics which enhances digital strategies and leads to an increase in engagement. The report is based on an in-depth analysis of engagement metrics of more than 4,000 organizations that make use of…

[24]7.ai and KPMG Align to Bring Intent-Driven Customer Engagement Solutions to Large Enterprises

7.ai, a global leader in intent-driven customer engagement solutions, and KPMG LLP, the US audit, tax and advisory firm, are teaming to help companies enhance the customer service experience and accelerate digital transformation, while reducing their overall cost to serve customers. The collaboration extends KPMG’s Connected Enterprise ecosystem with customer acquisition and engagement tools from 7.ai that apply machine learning, artificial intelligence (AI) and big data,  creating a personalized and predictive customer…

Narvar Raises $30 Million Series C Funding Round as Global Brands Increase Investment in Customer Loyalty and Engagement

More Than 500 Global Retailers Rely on Narvar to Deliver World-Class Customer Engagement to 300 Million Consumers Worldwide Narvar, the premium post-purchase customer engagement platform, announced a $30 million Series C financing round led by Accel, who also led Narvar's Series A round. Existing investors including Battery Ventures participated in the round, as well as new investors Salesforce Ventures and Scale Venture Partners. In conjunction with the financing, Ryan Sweeney, partner at Accel, will join Narvar's board.…

Online Grocery Farmdrop Taps Selligent Marketing Cloud to Drive Customer Engagement

Selligent Marketing Cloud, the B2C marketing automation company, announced online ethical grocery company, Farmdrop, as its latest client. The partnership will help to drive customer engagement for Farmdrop as well as support its exponential growth. Farmdrop is an online grocer distributing high-quality, fresh food and household products direct from local farmers, fishermen and food makers. The company uses proprietary technology to sell thousands of products from hundreds of independent producers to customers in the…

Viafoura Launches New Audience Engagement Suite to Power Live Story Coverage and Real-Time Conversations for Media Companies

Viafoura, a leading provider of engagement cloud solutions specifically built for news publishers and media companies –  announced the launch of Conversations. Building on their leading real-time commenting platform, Viafoura Conversations provides, a complete set of real-time tools and capabilities to help media companies and journalists connect with their audience directly on their site and mobile applications. “The audience experience, interactions and resulting first party data belong in the hands of the content…

Connected Planning: The Key to Customer Engagement

Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions and experiences, but also trust the vendor to respond in ways that deepen the buyer/seller relationship, increasing loyalty (not to mention repeat purchases) over time. At Anaplan, we believe the essential prerequisite to engagement is a “Customer First” approach. Easy to say—most companies believe in focusing on the customer—but in practice, challenging to implement. Customer First, in…

Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement

Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need.  Leading Mobile Marketing Automation company, Swrve has announced the release of Swrve 3.0. Swrve 3.0 is an entirely new platform that reimagines how marketers know and…

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement

New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), a premier Out-of-Home (OOH) and iconic media company in North America and NinthDecimal, the leading omni-channel marketing platform, announced a partnership that will empower brands to amplify their OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and…

Myntra Partners with WebEngage to Power Their User Engagement Strategy

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy. Myntra is a household name in online fashion retail, with millions of users logging in daily to browse through over 5 lakh products from 2500+ brands across…

CrowdTwist Consumer Loyalty Study Finds Growing Distrust of Brands, Yet Strong Loyalty Program Engagement

Research Indicates That Brands Are Skeptical of How Brands Use Their Data, but Omnichannel Loyalty Programs Offer Brands a Competitive Advantage and the Opportunity to Rebuild Trust Through Relevancy CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, released a research report titled "Engaging Consumers in an Age of Increasing Brand Distrust." CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping…

Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce

Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the leading account-based marketing (ABM) platform, today announced the launch of Sales Insights powered by Account Surge, Terminus’ new engagement scoring algorithm. Terminus created the product feature to support marketing’s efforts to deliver timely and meaningful data to sales teams to help prioritize and personalize outreach. “We rely on Terminus to create and measure engagement with our…

Leanplum Reveals Emojis in Marketing Messages Lead to 254% More Engagement

New Study Analyzes Emoji Usage and Engagement in Push Notifications and Emails over the Last Year Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention. "We used Leanplum to test the effectiveness of emojis in push notification campaigns," said …

Sendwithus: Startups Have Edge on Enterprises When it Comes to Optimizing Customer Engagement to Increase Revenue

Report and Webinar Provide Critical Insights on How Startups Are Capitalizing on Transactional Email to Fully Leverage Growth Potential of Existing Customers Sendwithus, creators of the cloud-based email management solution Dyspatch, shared the findings of their newest report, “How to Engage the Customer and Deepen Relationships: What Startups Can Teach Enterprise About Transactional Email.” The report and an accompanying webinar - to be held on July 18, 2018 - explore the ongoing struggle Enterprises experience around…

Informa Engage’s Audience Extension Leverages Social Media to Target First-Party Audiences and Drive Engagement

Delivers an Audience-First Approach of Accurate, Highly-Qualified Prospects Social media is a top strategy for marketers to reach audiences, but it can be challenging to target the right professional users on social media platforms. Audience Extension Social combines Informa Engage's greatest asset – it's audience of 30 million professional decision makers – with social media, a platform where a marketer's audience spends a lot of time. Audience Extension Social can be added to a marketers existing program of banner…