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Why You Need Engagement-driven Marketing in the Digital Era

If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play. For marketers, data is difficult. It's easy to get, yes, but being able to draw out any meaningful insights or actions can be an exercise in pulling the hair out of your head. Why is extracting insights from data so stressful? There are a few theories. First, our jobs are on the line. We need to be able to provide sales with qualified leads and context to land business.…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Pegasystems Was Named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center report (1) for the ninth consecutive year. In the report, Gartner evaluated 13 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best…

Reflektion Appoints Jody Stoehr as Vice President of Client Engagement

Reflektion Elevates Customer Team with Executive Appointment of Jody Stoehr Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced the appointment of Jody Stoehr as Vice President of Client Engagement. Reflektion utilizes artificial intelligence to calculate their preferences and intent. It then responds to every moment-to-moment interaction by displaying the most relevant content and products in real time and across the digital touchpoints that matter most—including…

Campaigner Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further

New Feature Extends Personalization Capabilities Beyond Email and Offers Comprehensive Campaign Management Campaigner Inc, the email marketing brand of j2 Global, recently announced its new Landing Pages feature, enabling advanced marketers to take engagement with customers one click further than ever before. Campaigner Landing Pages improve marketers’ ability to personalize content for each subscriber, drive lead generation, and track and report engagement for comprehensive campaign management on one consolidated…

SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data

The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use of Their Valuable Consumer Data Video is now a staple technology for most marketing teams, providing relevant content experiences at scale. As we move to the middle of 2018, modern marketers have already written it on the wall for you -- Video is ubiquitous to personalized content experiences across all channels. From creating one-to-one connections with your customers or delivering an…

TwentyThree Now Offers Video Engagement Data to Marketo Customers

Marketo & TwentyThree, the Video Marketing Platform, Announced a Marketo Innovate Partnership Allowing Marketers to Run Video Everywhere and Improve Lead Scoring, Nurture Campaigns, and Lead Generation TwentyThree and Marketo have announced a new partnership and user access to bring Video Engagement Data to the users of the Marketo Engagement Platform. With video already the majority of website engagement, this is essential for marketers to measure the impact of video beyond vanity metrics and analyze video engagement…

Lattice Engines Joins Marketo Accelerate Partner Ecosystem to Deliver Scalable Audience Engagement to Marketers

AI-Driven Data Insights Enable Marketers to Scale Personalized 1-to-1 Marketing Campaigns Lattice Engines, the leading provider of AI-enabled ABM solutions, has joined the Marketo Accelerate partner ecosystem, the industry's first MarTech partner accelerator. The integration of these two platforms gives marketers a way to infuse campaigns with AI-driven data insights that enable them to engage the right audiences in real-time with personalized messages. "Lattice and Marketo share many enterprise customers that…

Webinar Engagement Delivers Business Impact, Says ON24 Report

2018 Webinar Benchmarks Report Provides Groundbreaking Insights Into Maximizing Engagement With more than 66% of buyers saying they prefer webinars to other content formats, businesses are leveraging the power of webinars now more than ever. ON24, the leading engagement platform, released its 2018 Webinar Benchmarks Report, providing an unprecedented look into how today's marketers are innovatively using the platform and effectively interacting with prospective customers. The report is based on the…

Microsoft Dynamics 365 and Adobe Experience Cloud Selected by 24 Hour Fitness to Transform Customer Engagement

Microsoft Corp. and Adobe announced an agreement with 24 Hour Fitness, one of the nation's largest privately owned and operated fitness chains, to deploy Microsoft Dynamics 365 and Adobe Experience Cloud across its network of more than 420 clubs nationwide. This will enable 24 Hour Fitness to dramatically enhance its ability to offer more personalized and unified digital experiences for members throughout every touch point in their fitness journey. With technology integrations across Microsoft business applications and…

Three Components of a Data-Driven, Future-Focused Customer Engagement Strategy

In a data-driven economy, marketers look to customer engagement to improve their brand’s market share. Marketing technology solutions figure prominently in modern customer engagement strategies, but it is imperative to secure quality data to conduct effective outreach. That requires marketers to collaborate closely with sales and customer support teams. Before launching a customer engagement campaign, marketers must integrate data that arrives from internal and external sources. This can be a challenge because data flows…

Ansira Cited as a Strong Performer in Customer Database and Engagement Agencies Report by Independent Research Firm

Ansira Models and Activates First, Second and Third-Party Data, Delivering Performance-Based Marketing Programs at the Brand and Local Levels Ansira, one of the largest independently-owned marketing agencies in the country and a leader in brand to local data-driven marketing and experience curation, was among the selected companies that Forrester invited to participate in The Forrester Wave: Customer Database and Engagement Agencies, Q2 2018 report. In this Wave report, Ansira was named as a Strong Performer and received…

Insightly Releases Dynamic Customization Features for Better Context-Based Customer Engagement 

Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product release designed for modern enterprises whose unique business dynamics require greater flexibility in how they structure and access their customer data. Insightly offers a new breed of CRM that helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever…

Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement

New "Maximum Impact Report" from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater Amounts of Rewarded Ads Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as…

IRIO Mobile Marketing Launches New Chat Product For Customer Engagement

Company Provides Real-Time Communication Option to Convert Sales and Generate Qualified Leads Faster IRIO, a cloud-based SaaS platform that creates custom SMS/MMS solutions for businesses seeking effective communication and engagement with audiences, announces the release of their Live Chat Solution. The program is a cutting-edge adaption to the advancement in chatbots, AI, and the quest to achieve optimum customer service and support through a mobile device. While the digital world evolves, IRIO keeps the power of the…

Salesforce to Power Personalized Customer Engagement for Arcos Dorados

World's Largest Independent McDonald's Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers to Customers Both In-Store and Online Salesforce, the global leader in CRM, announced that Arcos Dorados — McDonald's master franchisee in 20 countries in Latin America and the Caribbean — has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce…

Widen Unveils Video Portals to Simplify Video Marketing and Audience Engagement

New Widen Video Portals and Video Management Support Faster Production and Higher-Quality Storytelling Widen, a leading digital asset management (DAM) software maker, has introduced an enhanced Video Management suite. The Widen Video Portal enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement. Read…

Movember Foundation Teams Up With Swrve To Drive Engagement And Fundraising Across Multiple Channels

Swrve Will Help Movember Foundation to Optimize and Personalize Mobile Experience and Interactions - and Boost KPIs as a Result Swrve, the world’s leading customer engagement platform, has been selected by the Movember Foundation to optimize the user experience across multiple channels, including the mobile app, and by doing so increase engagement, acquisition and the total funds raised by Movember participants. Central to this project will be the delivery of personalized onboarding experiences for new Movember…

Salesloft Raises $50 Million Series C To Fuel Innovation Of Category Leading Sales Engagement Platform

Company to Deliver AI And Open Platform In Response To Rising Market Demand For Its Sales Engagement Platform SalesLoft, the sales engagement platform on a mission to help authentic sellers deliver the best sales experience,  announced it has raised $50 million in its Series C round, bringing total funding to $75 million. Insight Venture Partners led the round with participation from LinkedIn, and Series A and B investor Emergence Capital. In recent years, the company quickly emerged as the sales engagement category…

SendGrid Enhances API Sending Experience, Providing Customers with Email Activity & Engagement Data

SendGrid's Powerful Data Insights Help Customers Improve Email Deliverability & Optimize Campaigns for Business Growth SendGrid, a leading digital communication platform that drives engagement and growth, today announced enhancements to its API sending experience, providing customers with a comprehensive and longer, historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enable customers to easily pinpoint a specific email message and troubleshoot email delivery…

Kochava Announces Engagement Push Notifications

First Platform To Connect Mobile Attribution With Marketing Automation Kochava Inc., the industry leader providing holistic measurement solutions for mobile and connected devices, announces the addition of customized, behavior-driven push notifications to their platform. With Engagement push notifications, marketers can target specially selected audiences based on user behavior, trigger automated personalized push messages, visualize campaign lift at scale and attribute push campaigns, all within the same Kochava…