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        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
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        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
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        MarTech Interview with David Turner, CMO at Sidetrade
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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
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        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
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      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
      • Best PPC Strategies for Your Ecommerce Website
        Best PPC Strategies for Your E-commerce Website
      • Can Positive Charity Ads Have More Impact?
        Can Positive Charity Ads Have More Impact?
      • Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
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      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • 5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: engagement

Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences
Account Based Marketing, CRM, Sales Intelligence

Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from …

Business WireDecember 3, 2019, 11:30 pmDecember 3, 2019 0 274
Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
Content Marketing, Customer Experience Management, Staff Writers

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens …

Sudipto GhoshDecember 3, 2019, 11:11 pmDecember 3, 2019 0 477
Flashtalking Announces Global Partnership Strategic Framework and API Protocols
Native & Programmatic Advertising

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform …

MTS Staff WriterDecember 3, 2019, 10:52 pmDecember 3, 2019 0 334
How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?
Guest Authors

How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?

The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the …

Shashin ShahDecember 3, 2019, 9:00 pmNovember 27, 2019 0 406
Eleven Sports Chooses Blackbird for Cloud Video Editing and Publishing of Sports Content to Fans Online
Technology, Video

Eleven Sports Chooses Blackbird for Cloud Video Editing and Publishing of Sports Content to Fans Online

Blackbird plc, developer and seller of the market-leading cloud video editing platform Blackbird, has been chosen by Eleven Sports for …

PRNewswireDecember 3, 2019, 8:50 pmDecember 3, 2019 0 222
Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies
Analytics, B2B Commerce, Data Management Platforms

Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies

Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives  Merkle, a leading …

MTS Staff WriterDecember 3, 2019, 8:32 pmDecember 3, 2019 0 263
Sprinklr Acquires Nanigans’ Social Advertising Business
B2B Commerce, Customer Experience Management

Sprinklr Acquires Nanigans’ Social Advertising Business

Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first …

MTS Staff WriterDecember 3, 2019, 8:30 pmDecember 3, 2019 0 350
Confirmit Reflects on 2019: A Year of Global Expansion and Forward-Thinking Initiatives
Customer Experience Management

Confirmit Reflects on 2019: A Year of Global Expansion and Forward-Thinking Initiatives

Confirmit leads with technological developments, greater global reach, and industry recognition across the globe Confirmit, the leading global solutions provider …

MTS Staff WriterDecember 3, 2019, 8:00 pmDecember 3, 2019 0 225
UnionBank Takes Honours at Global Retail Banking Innovation Awards 2019 for Unscrambl-Developed Technology
Customer Experience Management

UnionBank Takes Honours at Global Retail Banking Innovation Awards 2019 for Unscrambl-Developed Technology

Unscrambl’s qbo CX, an AI-powered contextually-aware and location-aware chatbot developed for UnionBank, wins Highly Acclaimed Chatbot Service Unscrambl, the company …

MTS Staff WriterDecember 3, 2019, 7:30 pmDecember 3, 2019 0 276
Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing
Social Media Marketing

Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing

Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive …

Business WireDecember 3, 2019, 7:19 pmDecember 3, 2019 0 230
PoliteMail Research Reveals Internal Corporate Communicators Struggle with Measurement
Analytics

PoliteMail Research Reveals Internal Corporate Communicators Struggle with Measurement

One third of survey respondents do not measure any internal communications, citing lack of time, tools and budget PoliteMail Software, …

Business WireDecember 3, 2019, 6:10 pmDecember 3, 2019 0 203
Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration
AI/ML, B2B Commerce

Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale …

PRNewswireDecember 3, 2019, 2:58 pmDecember 3, 2019 0 320
Comscore Releases 2019 'Global State of Mobile' Report Revealing Unique Insights Across 10 Markets
Mobile

Comscore Releases 2019 ‘Global State of Mobile’ Report Revealing Unique Insights Across 10 Markets

New Research Finds Nearly 80 Percent of U.S. Total Online Minutes Are Spent on Mobile Audiences around the world are …

PRNewswireDecember 3, 2019, 2:41 pmDecember 3, 2019 0 331
Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead
Native & Programmatic Advertising

Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead

Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast …

PRNewswireDecember 3, 2019, 1:58 pmDecember 3, 2019 0 239
Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business
Data Management Platforms

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data …

PRNewswireDecember 3, 2019, 1:29 pmDecember 3, 2019 0 410
The Rise of First-Party Data: Why Quality Matters Over Quantity
Guest Authors

The Rise of First-Party Data: Why Quality Matters Over Quantity

For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible …

Joanne Joynson-HewletDecember 3, 2019, 1:00 pmNovember 27, 2019 0 323
Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers
Identity Management

Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers

Inbound Authentication Pro combines industry-leading technologies into a single, flexible solution Neustar, Inc., a global information services company and leader …

Business WireDecember 2, 2019, 8:20 pmDecember 2, 2019 0 163
Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences
Location Data, Native & Programmatic Advertising

Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, …

Business WireDecember 2, 2019, 7:14 pmDecember 2, 2019 0 288
TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
Tech Bytes

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and …
Sudipto GhoshDecember 2, 2019, 3:30 pmDecember 2, 2019 0 471
Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
Staff Writers

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC …

Sudipto GhoshDecember 2, 2019, 2:18 pmDecember 2, 2019 0 645

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