Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from …
Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens …
Flashtalking Announces Global Partnership Strategic Framework and API Protocols
Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform …
How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?
The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the …
Eleven Sports Chooses Blackbird for Cloud Video Editing and Publishing of Sports Content to Fans Online
Blackbird plc, developer and seller of the market-leading cloud video editing platform Blackbird, has been chosen by Eleven Sports for …
Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies
Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives Merkle, a leading …
Sprinklr Acquires Nanigans’ Social Advertising Business
Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first …
Confirmit Reflects on 2019: A Year of Global Expansion and Forward-Thinking Initiatives
Confirmit leads with technological developments, greater global reach, and industry recognition across the globe Confirmit, the leading global solutions provider …
UnionBank Takes Honours at Global Retail Banking Innovation Awards 2019 for Unscrambl-Developed Technology
Unscrambl’s qbo CX, an AI-powered contextually-aware and location-aware chatbot developed for UnionBank, wins Highly Acclaimed Chatbot Service Unscrambl, the company …
Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing
Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive …
PoliteMail Research Reveals Internal Corporate Communicators Struggle with Measurement
One third of survey respondents do not measure any internal communications, citing lack of time, tools and budget PoliteMail Software, …
Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration
The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale …
Comscore Releases 2019 ‘Global State of Mobile’ Report Revealing Unique Insights Across 10 Markets
New Research Finds Nearly 80 Percent of U.S. Total Online Minutes Are Spent on Mobile Audiences around the world are …
Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead
Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast …
Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business
Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data …
The Rise of First-Party Data: Why Quality Matters Over Quantity
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible …
Neustar and TRUSTID Introduce Inbound Authentication Solution for Call Centers
Inbound Authentication Pro combines industry-leading technologies into a single, flexible solution Neustar, Inc., a global information services company and leader …
Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences
New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, …
TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and …
Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC …