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Syncsort Recognizes Excellence in Maximizing the Value of Data and Customer Engagement

 Award Winners Set New Standards for Creating Trust in Data and Driving Exceptional Customer Experiences Following its recent transformational acquisition of Pitney Bowes software and data business, Syncsort announced the winners of customer awards for excellence in maximizing the value of data. Blue Shield of California, Creditsafe, Navient, The Travelers Companies, Inc., and Visa were selected for their innovative approaches to improve customer satisfaction, increase operational efficiency, and achieve greater…

At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel Marketing Solution for Auto Dealers, and Announces VIN…

New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced two new solutions intended to help auto dealers leverage Artificial Intelligence (AI) to better target their marketing and drive more sales and service revenue. Both are available immediately. The first is Direct Mail that’s driven by the same artificial…

Zenly Selects Leanplum for Best-in-Class Customer Engagement

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

Multiple Customer Wins for Evolving Systems in the APAC Region as Advanced Customer Engagement Proliferates

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced a number of customer successes that underline the proliferation and importance of advanced Customer Engagement Use Cases across the Asia Pacific region. In recent months, the company has: Won three new customers Extended two existing contracts Made provision for a number of other existing customers in the region to deploy additional and new Use Cases, implementing new campaign and loyalty strategies for…

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…

ConvergeOne and NICE Announce Launch of Customer Engagement Optimization Services (CEOS)

ConvergeOne, a leading global IT services provider of collaboration and technology solutions, announced that it has partnered with NICE to launch the first release of its Customer Engagement Optimization Services (CEOS) offering. CEOS phase 1 is comprised of two solutions from NICE, the world's leading provider of cloud and on-premises enterprise software solutions, namely  Interactive Voice Response Optimization (IVRO) and Nexidia Analytics. CEOS phase 1 provides solutions for optimizing the performance of contact…

eGain Partners With Avaya to Deliver Digital-First Customer Engagement

eGain, the leading provider of omnichannel customer engagement solutions, announced that it has partnered with Avaya to accelerate digital transformation of customer engagement. Today’s customers seek instant gratification and demand digital-first experiences across touchpoints.  For example, a customer may receive a promotional SMS-based offer from her bank, choose to instantly engage with a conversational virtual assistant via messaging, get qualified as a hot lead, and get connected in real-time to chat with a banker.…

Outreach Brings Renowned Podcaster Guy Raz to Share Lessons in Leadership at Unleash, the Largest Sales Engagement Conference in North…

Unleash brings together more than 3,000 sales and customer professionals for three days of learning, discussions of best practices, and networking in San Diego Outreach, the number one sales engagement platform, announced the speaker lineup for its annual conference, Unleash. Unleash brings together the best sales, operations, marketing, and success leaders from across the sales industry. Unleash provides an opportunity to learn best practices while connecting with leaders from fast-growing startups to Fortune 500…

AspireIQ Meets Growing Demand for Pinterest Engagement With New Search Functionality

AspireiQ Empowers Brands to Combat Content Fatigue by Discovering Influencers and Running Campaigns on the Visual Discovery Engine AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships.…

Sales Engagement Firm CopyShoppe Evolves to RevShoppe and Adds Ben Sardella as CEO

Revshoppe Supports Customers of Outreach.io and SalesLoft to Optimize Their Platform, Processes, and People, to Reach the Full Revenue Potential of Their Sales Engagement Strategy As the sales engagement category has become central to the SaaS sales technology landscape, driven by the growth of unicorns like Outreach, SalesLoft, and others, the need for strategic services specifically addressing the sales engagement process has emerged. Originally started as CopyShoppe in 2018, and founded by sales engagement experts…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

Engagement Labs Conducts The 2020 Sunday Big Game Sponsorship Study For Fortune 500 Brand

Engagement Labs Inc. announced that it has signed a contract to conduct a TotalSocial® 2020 Big Game Evaluation Study for a Fortune 500 brand to assess the impact of the brand marketer's Big Game advertising and sponsorship activities.  The study is a part of the Engagement Labs ongoing work in sponsorship evaluation and will measure the effectiveness during the upcoming NFL championship game on February 2. The Client's program is valued at CAD $79,500. "Most Big Game advertisers say that generating 'buzz' is a key…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Wego Partners With WebEngage to Power Their Mobile User Engagement

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

Totango Launches Dynamic Assignment for the Enterprise, Delivers Personalized, Precision Engagement to Maximize Customer Success

Totango, the leader in customer success for the enterprise, announced the introduction of Dynamic Assignment, a next-generation product innovation that enables enterprises to leverage a fluid pool of specialists to rapidly deliver the right expertise to the right person at precisely the right time. With Dynamic Assignment, enterprises can now dynamically allocate people based on fit, skill or availability, to work with customers on an as-needed basis, delivering the optimal level of personalization and customized engagement…

Manhattan Associates and Twilio Partner to Modernize Customer Engagement

Manhattan Associates Inc. announced a partnership with Twilio to deliver more personalized shopping experiences for retailers. Through this partnership, the companies provide a single unified communications solution that retailers can use to engage customers across diverse geographies and multiple communication channels. In the current environment, consumers not only demand the ability to buy or receive products anywhere at any time but also want complete flexibility in how they communicate and engage with retailers. As…