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Marin Software Research Shows Substantial Increase in User Engagement for Advertisers

To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading provider of digital marketing software for advertisers and agencies, released research findings showing a 75% increase in user engagement (measured by click-through rate) on paid search ads. The full research results, actionable tips, and key takeaways are published in Marin's Q4 2017 Digital…

Sacom Mediaworks Partners With Mahindra Comviva to Enable Robust Digital Content Engagement on Telecom Platforms

This Tie-Up with Sacom Mediaworks Will Provide Mooditt Digital Store, Mahindra Comviva's Digital Marketplace for Content, with a Broader Range of Digital Vod Content Sacom Mediaworks, a leading content aggregator in the Middle East and Africa, today announced that it has entered into a partnership with Mahindra Comviva, the global leader in mobility solutions. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra's digital marketplace for content, with a broader range of digital VOD content –…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution

New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. YouAppi Re-Engagement offers unprecedented…

Jeff Jacobs Joins Coherency as Senior Vice President of Client Engagement

Marketing Insights and Strategy Agency Coherency Adds Research Expert Jeff  Jacobs to Its Team Coherency, a marketing insights and strategy agency expert in deciphering the emotional and rational drivers of consumer behavior, is pleased to announce that Jeff Jacobs has joined the firm as senior vice president of client engagement. Admitting that he's excited to join Coherency, Jeff said, "Coherency is an industry innovator in how brands can deepen engagement with their consumers. Most consumers make…

TimeTrade, Mad Mobile Partner to Offer An Integrated Solution For Customer Engagement

New Integration Gives Sales Reps Omni-Channel Appointments with Concierge Solution TimeTrade, the leader in omni-channel intelligent appointment scheduling, and Mad Mobile, a recognized leader in Unified Commerce, announced an integrated solution for optimized customer engagement through the Mad Mobile Concierge Solution and TimeTrade's industry-leading Appointments-as-a-Service platform. Retail store associates can now use Mad Mobile's leading Concierge Solution to access TimeTrade appointments with a calendar view of…

Tailor Direct-Marketing Efforts and Up Consumer Engagement with Mobile Marketing

Heard the one about the digital business that turned its back on conventional marketing and trebled engagement rates with their customers as a result? If you’re in mobile - to any extent - you should probably pay attention. Icelolly.com, a fast-growing UK-based travel comparison site, has put big data to good use, delivered the kind of mobile experience that users expect, and seen plenty of benefits from that approach. Setting The Scene I recently spoke to Darren Kunar, CRM Communications Manager with icelolly.com - the…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Astound Commerce Adds Digital Engagement Experts From Social Marketing Agency Groove

Astound Commerce Adds Customer Engagement And Social Marketing Services To Its Connected Commerce Suite Of Offerings Through Integration Of From Groove Astound Commerce, the world’s largest privately held digital commerce agency, has added customer engagement and social marketing services to its connected commerce suite of offerings through the integration of digital marketing experts from Groove, an award-winning digital and social marketing agency. With this addition, Astound Commerce now provides a comprehensive, fully…

TouchPoint One Employee Engagement Solution Gets 2017 CUSTOMER Contact Center Technology Award

Treasure Hunt Has Been Selected For Demonstrating Innovation, Quality And Unique Features Which Have Had A Positive Impact On The Customer Experience TouchPoint One, the leading provider of employee engagement and performance optimization solutions, announced that TMC, a global, integrated media company, has named Treasure Hunt as a 2017 Contact Center Technology Award winner, presented by CUSTOMER magazine. “Congratulations to TouchPoint One for being awarded a 2017 CUSTOMER Contact Center Technology Award. Treasure…

Connectleader Awarded US And Canadian Patents For Innovative Sales Engagement And Sales Acceleration Platform

Platform to Engage Prospects Systematically Using Multiple Modes of Communications ConnectLeader, a leading innovator in B2B sales acceleration technologies, announced its 6th patent issued by the U.S. Patents and Trademark office (U.S. Patent number 9,674,364) and the company’s 1st patent issued by the Canadian Patent office (Canadian Patent number: 2,815,399) for its award-winning sales acceleration platform. ConnectLeader’s patents are key components of a comprehensive, international patent portfolio that also…

Lionbridge to Present Best Practices for Global Customer Engagement at Sitecore Symposium 2017

Lionbridge And Its Clients Offer Insights On Managing Multilingual Content At Scale  Lionbridge Technologies, Inc, one of the most trusted global digital communications companies, announced it will present best practices for global customer engagement at the Sitecore Symposium 2017 in Las Vegas. Lionbridge's Senior Director of Global Offerings Arnie Koh will deliver a presentation entitled 'Driving Global Customer Experiences Through Language' on October 17 starting at 2:40 pm. PT. Lionbridge is a platinum sponsor of…

Flytxt Introduces Intelligent Voice Interface for Digital Customer Engagement

Personalises Voice Conversations Through Amazon Alexa And Google Assistant   Flytxt announced the availability of an intelligent voice interface for NEON-dX, its digital customer engagement product. NEON-dX will use analytics and Artificial Intelligence (AI) to personalise conversations on any digital touch point that supports Amazon Alexa and Google Assistant. The product packages Analytics, Artificial Intelligence and Marketing Automation capabilities to help enterprises drive customer value management and…

Pressing Engagement: The Art of Social Selling

Social media has proven itself as a great means of attracting consumer attention. But as our collective use of social media continues to evolve, it can mean so much more to businesses than just advertising. One aspect, that is quickly becoming an essential tool for sales teams, is Social Selling. Social Selling, in the right hands, can bring unprecedented opportunities for connecting and engaging decision makers. For the most part, companies are beginning to wise-up to Social Selling.Forty-nine percent of B2B enterprises…

ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World London

ON24 Convenes Europe's Most Innovative Marketers To Discuss Data-Driven Engagement Marketing Strategies That Build Customer Relationships And Drive Company Revenue According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection. With over 750 European marketers registered for the inaugural Webinar World…

Marketo Unveils ContentAI to Strengthen the AI-Powered Engagement Economy

Solution Built For Marketers Personalizes Cross-Channel Content At Scale For Better Customer Engagement Marketo, the leading provider of engagement marketing software and solutions, has announced Marketo ContentAI™, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels. In addition, the solution uniquely predicts the content most likely to convert each audience segment, helping marketers develop data-driven content marketing plans. This announcement…

TechBytes with Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social

Andrew Caravella VP, Strategy & Brand Engagement, Sprout Social  Speaking at Dmexco 2017 on Wednesday, Marc Pritchard, Chief Brand Officer, P&G, said it was high-time brands start investing in adtech for brand safety, transparency, and ad viewing. We spoke to Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social, to understand how the adoption of bots in social media can also result in the success of marketing automation platform.MTS: Tell us about your role at Sprout Social and the team you work…

Marketo and Google Cloud Join Forces to Transform Engagement Solutions for the Enterprise

Marketo And Google Cloud Form An Alliance To Drive Innovation And Deliver The Next Generation Of Marketing Solutions Marketo, Inc., the leading provider of engagement marketing software and solutions, and Google Cloud have announced a multi-year collaboration to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers. By joining forces, Marketo and Google Cloud will significantly simplify the technology landscape for marketers and enable them to more effectively engage with…

Don’t Let ‘Too Difficult’ Be an Excuse for Not Addressing Customer Engagement

Start To Listen To Your Customers And Look At The Organizational Silos That Exist In Your Business Navigating the route to customer engagement can feel big and scary. And yes, customer engagement strategies will eventually be company-wide initiatives involving multiple departments – but they don’t have to start that way. Not all departments need to be in the room from the start, and this certainly shouldn’t be a deterrent or prompt to brush the topic under the carpet for another quarter. You have to start somewhere.…

Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels

Marketo’s Latest Release Features Updates To Abm, Ad Bridge, Web Personalization, And Analytics Marketo has unveiled its latest suite of product capabilities to further empower marketers. Marketing pros can now create more personalized and authentic cross-channel experiences for their buyers using the new enhancements. Built into the Marketo® Engagement Platform, the solutions in this release allow marketers to make informed decisions on target accounts within their account-based marketing strategy to– yield better…