Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

New Report Reveals Opportunity for Brands to Leverage Social Media as a Platform for Greater Transparency

Sprout Social’s from Risk to Responsibility: Social Media and the Evolution of Transparency Report Finds the Majority of Consumers Are Looking for Brands to Earn Their Trust Through More Transparency on Social Media Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s institutions. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this trend and the growing role of opt-in video advertising for digital campaigns, we spoke to Maggie Mesa, VP, Business Development–Mobile at OpenX.Tell us about your role at OpenX and the team and technology that you handle. I head the mobile division at OpenX and have helped the company navigate the larger shift to mobile that we’re seeing in digital media as we have grown the company…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

Marketers Double down on Webinars as ON24 Increases New Customers, Furthers Relationships with Existing Ones With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That's why an increasing number of marketers are turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data. Through live, on-demand and personalized engagement, businesses of all sizes and industries are leveraging ON24 to…

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Offers Deep Insights into How Mobile Streaming Video Performance Impacts Subscriber Engagement and Retention Gracenote, a Nielsen company, announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications.  The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as…

TechBytes with Rob Weedn, Founder and CEO, DealSignal

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…

Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos

Panopto, the leading enterprise video platform, and InPlayer, the leading content paywall platform, announced an integration that provides online education and e-learning providers with an end-to-end platform for creating, managing, and monetizing video content. In recent years, the growth of pay-per-view and video subscriptions has expanded from the consumer market into online education and professional training. Driven by increasing job specialization and the rise of nontraditional college students, the global…

WISeKey Cybersecurity Growing by over 60% Compared to Same Period Last as More Companies Required ID Management to Facilitate Their…

WISeKey QuoVadis Identity Management, Managed PKI and Digital Signing Services Penetration Is Growing Beyond Europe, Generating Revenue of over $11 Million for the First 7 Months of 2018 WISeKey International Holding Ltd (WISeKey) , a leading Swiss cybersecurity and IoT solutions company, announced that its suite of QuoVadis products and services is growing by over 60% compared to same period of last year as more companies required ID Management to facilitate their compliance with GDP, the primary law regulating how…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018

Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers RedPoint Global, a top provider of customer data platform and customer engagement technology,  announced that the company has been named the leading Customer Data Platform (CDP) vendor across several product categories in The Relevancy Group’s latest report, The Relevancy Ring – CDP Buyer’s Guide 2018. The Relevancy Group measured client satisfaction across 10 categories, where RedPoint Global received more Client Satisfaction Awards than…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

StayUp Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data

DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its partnership with Bombora, the leading provider of B2B intent data, and relaunched its OppAlerts product with Bombora Company Surge™. Built on a native integration, DiscoverOrg OppAlerts was originally launched in 2015 and differentiated DiscoverOrg as the only sales…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

Interview with Stefan Koenig, Co- Founder and CEO, Hull.io

"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the co-founder and CEO of Hull. Prior to joining Hull, I was running US operations for a European Software company that was acquired by SAP. Once the merger was completed, I decided to leave and was introduced to Hull, where I met Romain and Stephane. Hull’s initial focus was an identity management…

Cloudinary and CoreMedia Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia Studio

Leading CMS Offers Integration to Cloudinary’s End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-first Experiences Cloudinary, the end-to-end media management solution for the world’s top brands, announced a technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia Studio users will be able to leverage Cloudinary’s web-based digital asset management (DAM) solution, launched in June, to organize, manage and optimize their media…

NewsCred Joins Marketo Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

Partnership Builds upon Long-Standing Relationship with Marketo, Adding Email Creation and Analytics Integrations to the Offering NewsCred, the global leader in enterprise content marketing, announced it has joined the Marketo Accelerate Program, the MarTech industry’s first partner accelerator. With NewsCred’s integration into the Marketo Engagement Platform, marketers will be able to marry NewsCred’s leading content and analytics with Marketo’s marketing technology to deliver a unified and measurable experience for…

Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation. At launch, Refereum’s Community Growth Engine’s customers include: Rupie Rupie…

How Rewarded Video Ads Can Drive In-Game Purchases

The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded video ads provide gamers with a reward for watching the entire length of a video ad. In the mobile gaming world, this format works extremely well in mobile games. For developers, rewarded video ads offer the potential to increase in-app purchases and lengthen play session times, therefore increasing loyalty and retention. Also,…