Ruder Finn Acquires RLA Collective to Expand Integrated Marketing and Analytics Expertise

Ruder Finn announced that it has acquired RLA Collective, a sales-driven integrated marketing agency specializing in health and wellness, including over-the-counter (OTC), nutritional supplement and medical device brands in North America.  With more than two decades in the consumer and pet health sectors, RLA has developed and executed customized marketing campaigns – that blend the latest in digital advertising technologies with traditional tactics – for new and heritage brands sold at major drug, mass market and online…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

FlipNpik Announces Partnership with Atayen Inc, Facebook iFrame Apps Developer

FlipNpik, the world's first-of-its kind blockchain-based collaborative social media platform, which remunerates users for their social media engagements, is pleased to announce a partnership with American-French company, Atayen Inc. FlipNpik partners with Facebook iFrame Apps Developer Atayen Inc Specializing in the development of applications such as the iFrame apps, which is an all-in-one Facebook app suite to enhance businesses' engagement of users, Atayen offers unique expertise in social media networks that will…

3 Ways Analytics Tools Drive CX Transformation

Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information gathered, thus giving contact center agents and bots more background and context on each individual customer they are servicing. In addition, analytics plays a significant role in increasing…

TechBytes with Jon Aniano, Chief Product Officer, Copper (Formerly ProsperWorks)

 Jon Aniano Chief Product Officer, Copper Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM more productive and to make a long-term relationship, the core technology remains a powerful driving force for the company. Jon Aniano, Chief Product Officer, Copper (formerly ProsperWorks) spoke to us about their CRM for G-suite and the core tenets of their martech offering.Tell us about your role at Copper and the team/technology you handle. I'm the Chief Product Officer at…

AI Martech Revolution Accelerates Expansion Plans at Phrasee

Phrasee Announces US Plans, Recruitment Drive, and New Management Team to Keep Pace with Customer Wins and Market Opportunity London-based AI marketing technology specialist, Phrasee, has announced expansion plans. The expansion roadmap includes a US launch, the creation of 50 new jobs, and three new senior hires to strengthen its global management team. The news comes on the back of customer wins with The Times, Superdry, and River Island, contract renewals with Domino’s, Wowcher and Virgin Holidays, and strategic…

Sky Data Poll Results Confirm a Major Chunk of Population Believes That Social Media Causes Bullying

With Bullying Becoming a Growing Social Menace for School Going Population, Sky Data Results Are Adding Insult to Injury. 91% of Poll Participants Believe That Social Media Worsens Bullying Social Media platforms are the primary sources of entertainment and engagement for millennials. More so, an entire generation of school going age is alarmingly getting immersed in their Social Media world. Although Social Media enables school-goers to a host of new information, it also brings along its own set of drawbacks.…

Five Instagram Tips Every Real Estate Agent Should Know

The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful blazers the best ways to stand out. It’s a digital world and home buyers and sellers are spending more time looking at social media than ever before. Of the social networks, Instagram is one of the fastest growing in existence. Instagram plays into our growing global smartphone addiction. This photo and video sharing platform works primarily via mobile. There is a desktop version, but its…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

The Year of Advanced TV: Leveraging Data in New Ways

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella term that encompasses everything from data-driven targeting to programmatic placement, is a fast-moving yet nuanced opportunity. (For more background on the market forces driving Advanced TV, as well as the requirements for advertising execution in this realm, check out part 1 and part 2 …

Fireside Chat with Lindsay O’Neill

Lindsay O'Neill talks about her journey in The linknexus, her reputation as a ‘Storyteller’ and how she stays on top of every marketing and sales trends. Tell us about your role at linknexus and how you got here. I run sales and business development for linknexus. Last November I attended a small surprise party for one of my best friends and got seated next to this cool dude, John Lim (linknexus’ CEO). We started chatting about his “job” and he told me all about linknexus. As the former VP of the Enterprise…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, introduced and made available its artificial intelligence (AI) driven dynamic cost per engagement pricing model (dCPE). Using machine learning, its technology doesn’t optimize for clicks, but rather,…

Report: The Undercover Arms Race between Media and Commerce Platforms

New Magisto Study Examines the Market Forces Upending the Balance of Online Commerce & Social Media Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet. There is a growing friction between e-commerce and media platforms, which are both competing for a finite amount of consumer attention, and this friction threatens to upend an age-old balance of power, according to a new report. “Word-of-mouth…

Innovid Promotes Digital Marketing Leader Stephanie Geno to Senior Vice President of Marketing

Geno to Lead Global Integrated Marketing and Communications, Helping Brands Succeed in Today’s Data-Driven Video Marketplace Innovid, the world’s leading video marketing platform, announced the promotion of Stephanie Geno to senior vice president of marketing. Geno, who previously served as vice president of brand solutions at Innovid, also will be the newest member of the Innovid management team. As Innovid continues to grow globally, Geno will play an instrumental role in helping tell the stories of Innovid’s 1,000+…

Zero Opt-Outs Is the New Holy Grail for Marketing Automation, This Year’s Nucleus Value Matrix Shows

Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing Automation highlights increased efforts to minimize marketing campaign opt-outs by using AI-driven targeting, data integration and automation that further personalizes content based on more granular audience preferences. Increased pressure from European general data protection regulation (GDPR) has also further accelerated investment in the development of tools that better…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

Epiphany Selects Amobee for Ad Tech Collaboration

Partnership Leads the Way for Transparency in Display Advertising Epiphany, Jaywing’s search agency, has appointed Amobee, a global digital marketing technology company, as an ad tech partner, following a review of solutions in the programmatic and paid social marketplace. The collaboration will enhance Epiphany’s media offering to clients through a transparent audience buying model across programmatic display and social. Epiphany appoints Amobee EMEA as an ad tech partner, empowering Epiphany’s media planning and…

comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities

New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced substantial enhancements to its custom reporting for mobile. The new mobile capabilities would offer clients deeper insight into an increasingly competitive mobile landscape. These are based on a massive measurement sample and will afford customers greater visibility into consumer engagement…

Ada and Zendesk Unite to Improve Chatbot Experience for Customer Service

Ada and Zendesk Will Bring New Functionality to Chatbot and Live Chat Services to Improve Customer and Agent Experiences Ada, the leading provider of artificial intelligence (AI) customer service chatbots, along with Zendesk, a customer service and engagement platform, announced a deep integration that will greatly improve customer and agent experiences by enabling a symbiotic relationship between AI and human agents. Ada brings value as a chatbot provider with: Simple user experience - Ada's intuitive authoring…