Vonage Accelerates Expansion in Asia Pacific with Melbourne Office and Appointment of General Manager

Vonage, a global business communications leader, is continuing its rapid expansion throughout the Asia-Pacific (APAC) region with a second Australia office. Located in Melbourne, the office will provide an excellent facility for the company's sales and customer support teams, while offering capacity for substantial growth. The new office, on Collins Street, in the heart of the city, is an integral part of Vonage's plans for expansion throughout Australia, where it already has an office in Sydney, and the broader…

Too Many Marketers Have Coin-Operated View Of Customers Reveals Study On Relationship Building And Emotional Loyalty

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotional Attachments That Engender Loyalty Organizations see dollar-signs – not people – when thinking of their customers according to a new study released by the Chief Marketing Officer (CMO) Council. While marketers admit their future growth and success will rely on leveraging deeper relationships with customers, 43 percent surveyed by the CMO Council admit that their organizations…

RevTrax Announces Integrated Offer Management Platform on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

RevTrax, a leading Offer Management Platform (OMP) for B2C brands, announced the availability of RevTrax Offer Management, where brands will be able to leverage integrated offer management within Salesforce Marketing Cloud to ensure delivery of smarter offers across channels with unified security, measurement, and optimization for transactions in-store, online, or in-app. “AppExchange is constantly evolving to enable partners like RevTrax to build cutting-edge solutions to drive customer success.” The integration has…

AdTheorent Unveils Suite of Machine Learning Solutions for Restaurant and Dining Brands

Performance-Based Solutions Designed to Achieve Measurable Business Outcomes AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, announced a suite of machine learning (ML) solutions for Dining and Restaurant brands and marketers. The solutions enable Quick-Service Restaurant (QSR) and Fast-Casual Restaurant (FCR) marketers to drive measurable business outcomes and are designed for specific campaign goals from…

Talkdesk Supports Cognosante Contact Center Operations for 2,400+ Agents

Talkdesk Cloud Cures On-Premises Condition for Cognosante to Transform the Health Care System Through Technology Solutions Talkdesk, Inc., the cloud contact center for innovative enterprises, announced Cognosante selected Talkdesk to power its customer service operations. As a leader in technology solutions for health and social services programs, Cognosante is on a mission to transform the healthcare system by providing technology solutions and business process outsourcing to federal, state and local government health…

Meltwater Announces Integrated Product Suite To Enable Collaboration Across Departments

Meltwater, a global leader in media intelligence, announces its Fjord Product Release, empowering Public Relations, Communications, and Marketing teams with an intuitive all-in-one product suite. With a world-class Product and Engineering organization, bolstered by a range of acquisitions, Meltwater is positioned as a leading global partner for any organization looking to optimize their media intelligence or social analytics through the use of AI-driven insights. By focusing on simplicity and efficiency, Meltwater…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers

Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising  TVSquared, a global leader in TV attribution, has partnered with Ampersand, the audience-based multi-screen TV advertising sales and technology company, to integrate always-on attribution reporting into Ampersand’s platform. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand…

Rakuten In Store Network Fuels GasBuddy’s Card-Linked Rewards Program

Drivers will be able to earn free gas just from making purchases at their favorite stores thanks to a strategic partnership between performance advertising platform Rakuten In Store Network and the leading money-saving fuel app GasBuddy. Rakuten In Store Network will provide offers to GasBuddy's card-linked rewards program, significantly expanding GasBuddy's free gas offers. GasBuddy users currently earn GasBack, free money for gas, when shopping online. Through this new partnership, drivers can earn GasBack, which is…

iPR Software Introduces the First Artificial Intelligence Application for Online Newsrooms and Digital Publishing

Metatron AI to Launch at PRSA 2019 International Conference  and will Revolutionize PR and Marketing Publishing & Sharing iPR Software, the leader in Online Newsrooms, Digital Publishing, Digital Asset Management (DAM) solutions, and customized integrated solutions, announced its largest technology rollout to date at Public Relations Society of America’s International Conference in San Diego, California. With the launch of “Metatron,” iPR Software’s new application empowers Artificial Intelligence (AI) cloud…

Aquient Sees Rapid Growth and Achieves Salesforce Gold Consulting Partner Status

Asia's Leading Digital Customer Experience Agency, Aquient, Has Grown Rapidly in 2019 and Is Excited to Announce That It Has Received Gold Consulting Partner Status From Salesforce Aquient, a leading digital customer experience agency in Asia, is excited to announce that it has received Gold Consulting Partner status from Salesforce. The company has become a go-to partner in Asia for multi-cloud strategy and deployment. Achieving Salesforce Gold Consulting Partner Status requires a company to meet several milestones to…

Content Guru Positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe

Cloud contact centre and customer engagement provider, Content Guru, has been positioned in the Leaders quadrant in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe. “We believe Gartner Magic Quadrants are a valuable source of information, which we use within our own organisation to assess best-in-class solutions providers. We’re delighted to be positioned again in this year’s report. We feel that our continued progress has been recognised by our position in the Leaders quadrant. ” This…

StarfishETL Unveils New HubSpot Integrations

Dynamic Integration Platform Now Offers Connections Between HubSpot and Top CRMs StarfishETL, a powerful iPaaS (integration platform as a service) solution, has added three new pre-built integrations between leading marketing automation platform, HubSpot, and three of the top Customer Relationship Management (CRM) providers. The new integrations allow users to share contact, deal, and engagement data between sales and marketing to enhance a marketer's ability to create relevant marketing lists and enable sales to monitor…

Leanplum Named Award Finalist for Most Effective Messaging Campaign

Leanplum and Countable Partnership Recognized by Mobile Marketing Magazine  Leanplum, the leading multi-channel engagement platform, announced that it has been selected by Mobile Marketing Magazine as a finalist for its Effective Mobile Marketing Awards in the Most Effective Messaging Campaign category. The Most Effective Messaging Campaign category recognizes companies spearheading growth and development with compelling customer interactions. Leanplum and its customer Countable are being recognized for their recent…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

Rugby World Cup stirs up Social Media Sensation Ahead of Quarterfinals

Rugby World Cup Engagement Increased 1,041% Last Weekend While Daily Engagement Has Risen 261% Over the Course of the Tournament Versus the Week Before It Started Social media analysis by marketing technology company, 4C Insights, reveals posts, mentions, tweets and re-tweets of the official Rugby World Cup handles increased 1,041% over the last weekend. Of particular value to sponsors and advertisers of the global tournament, the sentiment of social chatter also rose by 10 percentage points to 85% – referencing…

Vendasta Receives Top Award for Advertising Intelligence

Vendasta’s live digital advertising reporting tool Advertising Intelligence has received the Platinum SIINDA Industry Excellence Award for Attribution, Engagement & Analytics. Vendasta CEO Brendan King and CRO George Leith were on hand to receive the award at the SIINDA Local Search Summit at Estufa Fria Lisbon National Gardens in Lisbon, Portugal Tuesday evening. Vendasta’s Advertising Intelligence brings ad campaigns under one roof, so customers can see what’s working across various platforms in a user-friendly…

How To Make Your CFO Happy

How data automation has helped transform the way digital publishers and agencies do business Most CFOs of digital publishing houses have to deal with certain headaches that are now just a part of running a modern media company. Collecting long outstanding AR, a seemingly endless back and forth with buyers, getting accurate reporting and prolonged billing periods are all part of the job description these days. These headaches are real problems that translate into a loss of time, resources and revenue and have a…

Three Ways to Jump-Start Your Customer Experience with AI

Customer experience has become a boardroom conversation as every interaction with a brand impacts how a customer thinks about the company, its products, and services. Successful businesses understand that providing an exceptional customer experience is a crucial competitive differentiator. Nowadays, great customer service isn’t only about quickly fixing issues when they arise, but about putting the customer first and supporting them at every point in their journey. Modern technologies, including AI-powered software,…

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…