Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

TechBytes with Ryan Steelberg, President at Veritone

What makes Veritone’s latest partnership with SF Giants so unique in the Digital Marketing space?  Veritone provides the San Francisco Giants with the ability to maximize the utilization and monetization of its rich media assets. By ingesting their archive content into our Cloud-based DMH (Digital Media Hub), powered by aiWARE cognition, we provide an indexed, searchable and actional media library. Now, this content is immediately available for Marketing campaigns and sponsorships, consumer experience, social media…

Naked Lime Marketing Launches Video Creation Services for Dealership Online Advertising

Packages Will Include the Choice of Pre-Set Video Themes, Custom Videos, and Voice-Over Videos Naked Lime Marketing (NLM) announced the digital marketing company has added video production services for online advertising for dealerships. The new video service is aimed at meeting a growing need for high-quality video content in dealership online advertising. “Consumer engagement with video content continues to grow and, with it, advertising dollars are shifting to digital video ad formats,” said Chris Walsh, vice…

Contentstack and Commercetools Collaborate for Digital Shopping Experience of the Future

Contentstack, the headless CMS pioneer and enterprise Content Experience Platform, and commercetools, a leader in next-generation commerce software, announced a strategic alliance to deliver the future of digital shopping experiences. This partnership will offer an enterprise-class, cloud-native solution built exclusively on microservices to provide the best possible speed, agility, and flexibility for digital shopping. Joint customers will have access to an API-connector between the Contentstack and commercetools…

8 Fail-Proof Tips to Grow a Digital Marketing Agency

There’s are lot of Marketing agencies out there that want to call themselves “boutique” - they’re small, they work with a small amount of clients, and they like it that way. What this typically translates to is: the agency is stuck and they don’t know how to grow. This is the number one thing that holds Donkey agencies back from reaching Unicorn agency status. But it’s okay; while growing your Digital Marketing agency isn’t a breeze, it doesn’t have to be complicated. Here are 8 fail-proof tips to help you grow a…

Insite Software Announces New Alliance with Member Owned Organization, Affiliated Distributors

Insite joins forces with AD, enabling independent distributors to leverage AD's industry-leading enriched content and Insite's integrated, best-in-class eCommerce solution Insite Software, a leading provider of B2B eCommerce solutions, has announced a new alliance with Affiliated Distributors (AD), a member-owned marketing/buying group that helps independent distributors outperform the competition, while protecting the brands and diversifying channel strategies for its supplier partners. The new agreement positions the…

Seismic Powers New Gamification Initiatives for Rackspace’s Partner Program

Company taps sales enablement leader to engage partners, provide incentives, and offer consistent content across the entire direct and channel sales ecosystem Seismic, the recognized leader in sales and marketing enablement, announced that Rackspace will use its sales and partner enablement platform to engage with and incentivize their partners through a newly updated Rackspace Partner Portal that employs gamification. Rackspace will use Seismic to provide partners with the same training materials and marketing content that…

Chargebee Expands its RevOps Platform with new Capabilities and Enhancements for B2B SaaS Workflows

Industry-leading subscription management platform announces product capabilities, integrations and partnerships as part of its Fall 2019 Release Chargebee, a leading subscription management platform, rolls out the Fall 2019 release. With this release, Chargebee helps businesses build a robust revenue infrastructure to bridge the gap between revenue and critical business functions. By integrating with market leaders like Salesforce and Hubspot, Chargebee now enables businesses to align all the revenue-driving functions with…

Poplar Launches New Essential Guide On AR: How To Revolutionise Your Marketing Strategy With Augmented Reality

The guide offers a comprehensive overview of how AR can be adopted in Marketing strategies Poplar, the augmented reality creative platform that provides AR campaigns on demand, is pleased to announce it has released a new essential guide entitled How To Revolutionise Your Marketing Strategy With Augmented Reality. The guide offers a comprehensive overview of how AR can be used in Marketing and Advertising. It starts by offering an understanding of what AR is and the impact it is having on Marketing, with real numbers.…

Crystal Ski Holidays Selected as a Finalist of the 2019 Engage Awards

InMoment, the leading provider of Experience Intelligence (XI), and CX global leader Ipsos, are proud to announce the selection of their client, Crystal Ski Holidays, market leader within the ski industry, as a finalist in the Best Use of Voice of the Customer (VOC) category of the Engage Awards 2019—the only customer and employee engagement industry awards in the UK. “We are delighted to be a finalist in the Best Use of Voice of the Customer category of these prestigious awards” Over the last two years, with the support…

Michael Parker Named Regional Senior Vice President of Comcast’s Keystone Region

Michael Parker has been named Senior Vice President of the Keystone Region, where he will oversee more than 3,600 Comcast employees and lead operations, financial performance and customer service for approximately 1.7 million customers in Pennsylvania, Ohio, West Virginia, and Maryland. "I've worked with Michael for many years and I'm thrilled he has accepted this role to continue the Keystone Region's success. He is a strong leader with a wealth of experience and a passionate commitment to providing the best workplace…

Agora.io Partners with Global IT Provider Stefanini to Expand Live Video Solutions in Europe, Brazil

Agora.io, the leading voice, video, and live interactive streaming platform, announced a partnership with Stefanini, a $1B global IT provider, to expand its reach in Europe and Brazil. As a strategic partner in the two regions, Stefanini will give its current and future customers access to cutting-edge real-time video solutions powered by Agora's global real-time communications (RTC) network. For more than 30 years, Stefanini has helped companies around the world undergo digital transformation through its broad portfolio…

Validity Introduces New Advancements in Email Deliverability

Return Path Uses Deliverability Reporting to Track Improvements in Inbox Placement and Gain More Extensive Coverage of B2B Email Campaigns Validity, the most trusted name in customer data quality, today introduced several new innovations to the Return Path Platform. Available within the Validity for Email solution, the new Return Path capabilities improve the email marketer’s ability to optimize for Gmail and G-Suite inboxes, receive automated deliverability reporting, and further extend Return Path’s capabilities for B2B…

Nativo Hires Industry Veteran Yasmeen Coning as New Senior Vice President of Marketing

Coning Brings Nearly Two Decades of Experience Helping Tech Companies Grow Revenue and Mind Share in Increasingly Noisy Markets Nativo, the leading unified publisher technology platform for in-feed and branded content advertising, announced marketing veteran Yasmeen Coning joins the company as its new Senior Vice President of Marketing, and will be based out of Nativo's expanding New York office. Coning comes to Nativo with nearly 20 years of experience in developing and implementing successful marketing strategies for…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

Dun & Bradstreet Launches Always-On Lattice Campaigns App for Social Platforms

Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched the Lattice Campaigns App for LinkedIn. The new app uniquely enables customers of D&B Lattice to improve campaign performance by creating and activating always-on AI-based audiences for LinkedIn Ads. This announcement comes only 90 days after the commercial data and analytics provider acquired Lattice Engines, the world's first B2B Customer Data Platform (CDP). "When Dun &…

PowerChats Announces Partnership with FreshLime

Leading Home Service Website Chat Service Partners with Customer Connection Data Specialists to Enhance Technology, Client Support and Communications PowerChats, a leading website chat service exclusively for the home service industry, announced a partnership with FreshLime. The move will give PowerChats access to FreshLime's full customer connection platform powered by artificial-intelligence which will increase customers, grow revenue and better service PowerChats' rapidly growing national client base. "We strive…

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against…

Invoca Raises $56 Million to Help Marketers Turn Conversational Insights into Revenue

The company is experiencing 75% year-over-year growth with blue-chip customers including Dish Network, Dignity Health, and U.S. Bank Invoca, the leader in AI-powered call tracking and conversational analytics, announced it has raised $56 million in new capital, bringing the company's total financing to date to $116 million. The financing was led by existing investor Upfront Ventures and new investor H.I.G. Growth Partners, with participation from other investors including Accel and Morgan Stanley Alternative Investment…