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MGID Has Achieved the TAG “Certified Against Fraud” Seal

MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting…

One of These 21 Personalization Tools Will Boost Your Sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines. The goal of smart personalization is to make decisions easier and…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…

FrontdeskAI Says Small Businesses Beware: AI Assistant or Chatbot?

Chatbots versus AI (Artificial Intelligence) Assistants – is there a difference?  As AI Assistants and chatbots become more mainstream in the small business space, with the promise of helping companies better engage customers and manage clerical duties, FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small businesses, warns that not all these Assistants are created equal. In fact, many solutions marketed as AI Assistants may in fact be chatbots, one trick solutions that are good for…

Synthesio to Bring Proven Ipsos Data Science to Artificial Intelligence

Synthesio's Next-Generation Social Media Intelligence to Raise Unseen Insights to the Surface, Faster Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial Intelligence (AI) engine. The project will combine Synthesio’s AI technology with Ipsos’ data science. The combination will power upcoming Synthesio capabilities to help users find insights faster, remove guesswork, and make informed business decisions across a variety of use cases.…

TÜV SÜD America Appoints New Vice President of Marketing

TÜV SÜD America Inc., a premium quality, safety, and sustainability solutions provider that specializes in testing, inspection, auditing, certification, training, and knowledge services, announces the appointment of Jasmine Martirossian to the role of Vice President of Marketing for the Americas, including TÜV SÜD America, TÜV SÜD Canada, TÜV SÜD América de México, and TÜV SÜD America do Brasil. Jasmine Martirossian has held numerous senior marketing roles and has experience with marketing strategy, digital marketing,…

Eros Now Launches Quickie, a New Short Form Content Platform

Over 50 Short-Form Series to Release in FY 2019 Eros International Plc., a Global Indian Entertainment Company, announced that Eros Now, its digital over-the-top distribution service, is further expanding its content strategy with the launch of Eros Now Quickie. In an ambitious move to capture the highly popular short format segment, Eros Now will offer an enhanced viewer experience with quality short stories through the launch of over 50 Quickie series set to roll out by 2019, the first two of which premiere today. On…

Mobify and Sitecore Partner to Help Brands Win Customers Through Enhanced Mobile Web Experiences

Partnership Helps Companies Reach More Consumers and Maximize Revenue Opportunities with Faster, More Reliable, and More Engaging Shopping Experiences on Mobile Devices Mobify, the world leader in Progressive Web Apps (PWAs) for e-commerce, and Sitecore, the global leader in digital experience management software, announced a partnership to enable brands to deliver more powerful shopping experiences across mobile devices. The partnership will connect the Mobify Platform with Sitecore Experience Commerce, enabling businesses…

Thanksgiving Day a Boon for Video Advertisers

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but what about consumer attention? Advertisers must be planning their holiday campaigns strategically; just because consumer spending peaks on Black Friday and Cyber Monday, this doesn’t necessarily mean these are the days for brands to double down in media spend. Read More: A Marketer’s Thanksgiving Using performance and consumer attention data for all Sightly customers across all verticals in the US, sourced…

Philadelphia Media Network Improves Digital Advertising Campaign Reporting by Partnering with Tru Measure

Tru Measure Saves Time and Demonstrates the ROI of Advertising Spend Philadelphia Media Network (PMN), owner of Philly.com, The Inquirer and Daily News, has partnered with Tru Measure, a wholly-owned subsidiary of McClatchy, to power reporting and post-click attribution for all digital advertising. Celebrating 10 years in 2019, Tru Measure provides a digital marketing analytics platform that helps media companies and agencies leverage highly-accurate data to prove performance and retain clients. With the support of Tru…

Digital Marketing Agency, fishbat, Discusses the Benefits of Using High-Quality Images On Your Social Channels

In order to help businesses optimize their brand promotion strategy, digital marketing agency, fishbat, discusses the benefits of using high-quality images on your social channels. Maintaining an active social media presence is critical for companies looking to increase customer engagement, and media-centric posts have been shown to perform much better than text posts. Using high-quality images is a great way to take a company's social media promotion to the next level. Discussed below are some of the main benefits…

CleverTap and SonyLIV Partner to Improve User Experience with Video Push Notifications

CleverTap, a leading mobile marketing platform, announced that SonyLIV, one of India's leading premium OTT platforms, is leveraging its technology to bring the power of rich media to its push notifications, making them a first mover in the OTT space. SonyLIV's latest update will allow users to view video previews in push notifications, even on a locked screen. With deep linking that directs them to the appropriate content, SonyLIV aims to provide users with a seamless video viewing experience. The results have been exciting…

Evergage’s Advanced Email Personalization Helps Companies Increase Email Relevancy and Conversions

Carhartt, Invaluable and More Drive Improved Engagement and Results with 'Smarter,' Personalized Emails Evergage, The 1-to-1 Platform company, announced continued uptake and momentum for its award-winning, advanced email personalization solutions. Evergage for Email customers have increased by 400% over the last year, as more leading organizations rely on Evergage to make their emails "smarter" and drive conversions. Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent…

Prediction Series 2019: Interview with Luke Beatty, CEO and Chairman, Brandfolder

Tell us about your role and how you got here. What inspired you to be part of Brandfolder?  I led the founding team at Brandfolder and moved from only a board seat to also being the CEO a year and a half ago. How did your roles at AOL and Yahoo! enable you to better prepare for your current position at Brandfolder? At Yahoo and AOL, I had the opportunity to work with many of the world’s biggest brands. We boasted amazing consumer media brands like Yahoo Sports, TechCrunch, Huffington Post, etc. Related to that, were…

Unmetric Adds Instagram Impressions & Reach Data and Campaign Intelligence to Social Media Analytics Product

Enables Social Media Analysts to Estimate Impressions & Reach of Instagram Posts, as Well as Track and Benchmark Instagram Campaign Performance Unmetric, an enterprise solution for branded content analysis and discovery, announced it added data on Instagram post impressions (number of times a post is displayed) and reach (number of people who saw a post) to its Analyze product. The company also added Instagram Campaign Intelligence to the platform. Analyze for social media analysts is one of three core Unmetric products…

Confirmit Consultant to Join Rutgers University Customer Experience Certificate Program Leadership Board

Shelly Chandler, Vice President of Customer Experience Consulting, to Serve on Board Confirmit, the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions, announced that Shelly Chandler, Vice President of Customer Experience Consulting, has joined the Leadership Board for Rutgers University Customer Experience Certificate Program. The Board supports attendees of the Rutgers Customer Experience Certificate Program who are immersed in an intensive,…

Market Trend Analysis: Identifying New Acquisition Targets – A Case Study by Infiniti Research

A renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their market trend analysis for the fintech industry. The client is leading a multinational fintech industry player in the United States and offers B2B and B2C services for companies across different industries. With the escalating compliance costs and regulatory burdens, the client felt the need to leverage Infiniti Research's expertise in conducting market trend analysis and gain deep-dive insights into the rapidly…

Accenture Interactive Named Adobe 2018 Global Digital Experience Solution Partner of the Year

Award Celebrates Effectiveness in Leveraging Adobe Experience Cloud to Deliver Exceptional Customer Experiences and Drive Joint Business Value for Clients Accenture Interactive has been named the 2018 Global Digital Experience Partner by Adobe, a global leader in customer experience management. Adobe presented Accenture Interactive with the honor at its annual sales conference held today in Las Vegas. “Accenture Interactive and Adobe are an unstoppable team, creating superior end to end experiences” “Accenture…

Facial Detection Technology: Why No Activation Is Complete Without It

In 2018, brands are pushing the envelope and embracing new ways for consumers to interact with their brand, products, and services. Traditional advertising and marketing don’t cut it anymore as research continues to suggest that today’s consumer prefers to engage with an experience, rather than a thing. This is no secret to marketers, nor is the fact that determining ROI on an experience is no simple task. Enter, facial detection technology. Read More: Emotional Metrics and Analytics: Sailing into a Brave New World of CX…