Banner Before Header

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

Top 3 Ways Hospital Marketers Can Manage Their Online Brand Presence

According to Pew Internet & American Life Project, nearly 80 percent of Internet users or about 93 million Americans searched for a health-related topic online. The study indicates that looking for health or medical information is one of the most popular activities, therefore, online hospital marketers carry a large responsibility when managing their organization’s online presence. But thanks to the explosion in digital health technologies, healthcare marketers now have access to innovative new tools that until…

Advertisers Experiencing YouTube Success with VuePlanner

Giant Media’s Transparent Pre-Buy YouTube Advertising Planning Tool Embraced by Brands and Agencies Just a few months after launching VuePlanner, Giant Media’s transparent pre-buy planning tool for brands and agencies advertising on YouTube, it’s experiencing success delivering context and brand suitability for marketers. “Our goal with VuePlanner is to provide the technology to plan YouTube campaigns beyond channels and traditional targeting capabilities,” said John Cobb, CEO of Giant Media. “VuePlanner enables…

New Data Explorer in Latest Celebrus Release Accelerates Speed-To-Value for Enterprise Analytics

Innovative Data Explorer Drives Rapid Understanding of Customer Data Captured by the Celebrus Customer Data Platform D4t4 Solutions plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP), Celebrus Version 8 Update 20. Celebrus offers the most advanced data capture capability in the market, enabling enterprises to acquire customer data compliantly from websites and mobile applications in real-time as well as from across their entire digital landscape. Now Celebrus…

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

MomentFeed Ranked as One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500

Attributes Exceptional Revenue Growth to Helping Multi-Location Brands Create a Mobile Experience that Turns Mobile Consumers into Local Customers MomentFeed, the leader in mobile consumer experience management for multi-location brands, announces it ranked for the 2nd year in a row on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. “Congratulations to the Deloitte 2018 Technology Fast 500…

How Brands Can Leverage Influencers With Instagram Polls

Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have taken the public a while to realize that Instagram polls weren’t anonymous, but it didn’t take long for the new feature to garner much excitement from users. Since launching in early October, Instagram Polls been intensely popular for users — particularly among brands and influencers. How Influencers Engage Their Followers with Polls Bloglovin’ polled their 87K+ follower base of…

Limitless and Daily Mail Group Crowd Service Programme Celebrates Best Innovation Win at the Engage Awards 2018

Crowd Sourcing Partnership Wins Accolades for Innovative Gig-Based Service Model Which Has Boosted Customer Experience While Reducing Costs by 35% Limitless, the UK-based inventor of a SaaS platform offering AI and crowd sourced customer service solutions, has won ‘Best Innovation in Customer Engagement’ at the 2018 Engage Awards for its successful partnership with Daily Mail Group. The award comes hot on the heels of Limitless being named as a Rising Star at the Deloitte UK Technology Fast 50 programme. Limitless’…

Interview with Victor Zabrockis, Chairman, JET8 Foundation

"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from their content." Tell us about your role and journey into technology. What galvanized you to start JET8? I've always been excited by the blending of design, creativity and technology. In the 90s, I created innovative websites for the fashion industry in Brazil, but having grown up in a country with such disparity between the rich and poor — I wanted to apply my passions to something more worthwhile.…

A Bold New Visual World: Why The Future of Advertising is Images

The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb. No source is certain, but image-based advertising has been around for a very long time, not just for its capacity to effectively distill complex messaging into visual essence, but because visual over text-based targeting is now a…

Brainshark’s AI-Powered Sales Coaching and Practice Engine Wins in Best in Biz Awards

Brainshark Machine Analysis Honored as an ‘Enterprise Product of the Year: Sales Software’ for Driving Perpetual Sales Readiness Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a winner in Best in Biz Awards, the only independent business awards program judged each year by editors and reporters from top-tier North American publications. Brainshark Machine Analysis – an artificial intelligence (AI)-powered engine for improving sales coaching and practice – was honored in…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer

E-commerce, MarTech and AdTech Veteran Joins the Artificial Intelligence Company to Scale Growth; Drive Enterprise and Agency Adoption Albert Technologies, the world’s first and only fully autonomous AI-as-a-service platform for marketers, announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO of Global Marketing at Rakuten, an $18 Billion global ecommerce marketplace based in Tokyo. As CMO, Kirschner will focus on…

ON24 Announces Webinar World 2019: Engage for Action

NPR's Scott Simon Headlining Event Focused on Turning Digital Engagement into Results With 49 percent of consumers saying they will disregard a brand that sends them too many ads or irrelevant content, every brand needs to stop interrupting, and start genuine conversations that uncover insights about the person on the other end. That's why ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced that its annual flagship conference, Webinar…

Infiniti Research Reveals the Top Three Digital Content Strategies That Will Help Boost Conversions – Request a Free Proposal Today!

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the top digital content strategies that will help boost conversions. Companies need to invest in #digitalstrategies and gauge the wider market to capitalize on the potential market opportunities: https://goo.gl/N78shA Digital marketing is an ever-changing field and needs an innovative, up-to-date, and strong digital content strategy to ensure conversions. Latest technological innovations…

RingCentral Announces New Voice Analytics AI Partnerships with Gong.io, ThetaLake, and Velvetech

Introduces Enhancements to Integrations with Box and Google RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced at its annual user conference ConnectCentral, that it is adding artificial intelligence (AI) enabled voice analytics to its industry-leading open platform. With more than 15,000 developers and 1,500 existing integrations, RingCentral is now partnering with Gong.io, ThetaLake and Velvetech to deliver real-time and post-call voice analytics…

Panopto Introduces New Video Analytics Suite

Reporting Dashboard Provides Businesses and Universities with Insights into Video Viewing Trends and Engagement Panopto announced the latest update to its enterprise video platform. The release includes a new analytics suite built from the ground up to provide administrators, trainers, communication teams, and instructors with insights into their audience and video content. In recent years, organizational use of video has skyrocketed. In the last 12 months alone, creation of new videos among Panopto customers has…

Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event

Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts that live internet video will account for 13 percent of Internet video traffic by 2021, growing 15-fold from 2016 to 2021. But live streaming alone won’t necessarily draw an audience. For optimal results, brands are hiring influencers in hopes that they will boost digital engagement. Recentl0y Formula E announced that it will be inviting popular YouTube content creators, often…

RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics

aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data Intelligence, Audience Intelligence and Artificial Intelligence RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The aiCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple…

Interview with Thomas Owadenko, President and Founder, Octoly

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…