User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI Advisor lies with the implementation of the AI solution itself and ensuring that the platform is equipped to evolve in line with key trends in the Sales and Marketing landscape. It’s important that we take AI in the right direction as business demand and interest around its real-world…

Former General Manager and Head of Operations at 360i to Spearhead Growth in the US, with a Focus on Editorial-Led Content Experiences for Brands Webedia, the global media, content and technology network rooted in culturally-driven content, announced the appointment of Matthew Wurst as Managing Director in the US Wurst, who previously worked at 360i as General Manager, Head of Operations, will be responsible for building Webedia’s agency model in the US to help brands reclaim ownership of their content, data and…

Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which…

Join Innovative Industry Leaders to Discuss the Impact of Artificial Intelligence on the Rapidly Evolving Future of the Customer Journey Genesys, the global leader in omnichannel customer experience and contact center solutions, invites Greater Toronto Area tech enthusiasts, students, developers, product managers, UI/UX designers and customer experience experts to attend the seventh annual Toronto Tech Summit. Taking place Friday, May 24, the event brings together Canada's most forward-thinking leaders to discuss the…

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

In the Last Year, the Company Has Achieved 100 Percent Growth in Annual Recurring Revenue Applicaster, the company simplifying the production, delivery and maintenance of direct-to-consumer media applications, announced a $20 Million growth round of funding, alongside the strategic appointment of key executives. The funding round, led by Viola Growth and backed by further investment from 83 North, Pitango, Saban Ventures, and Planven Investments, will be used to expand the company’s global presence and product capabilities,…

Wayin Becomes Business Tier Partner in Adobe Exchange Partner Program to Enable Non-Technical Marketers to Quickly Create Interactive Marketing Experiences That Collect Zero-Party Data and Drive Personalized Engagement Wayin, the Zero-Party Data Platform, announced that it has become a Business Tier partner in the Adobe Exchange Partner Program. The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization,…

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently. Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information. The study combines consumer research conducted by One Poll, as well as analysis of the social…

People.ai, creators of the only Revenue Intelligence System powered by AI, announced that ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, has chosen People.ai to deliver insights across all their go-to-market activity data, enabling them to solve the problem of campaign attribution and increase campaign ROI. Millions of dollars have been invested in CRM tools with the hope of realizing ROI around better visibility, productivity, increased pipeline and customer engagement. The truth is data…

Each year hundreds of new icons are added to the library we use every day on our phones. They give us the ability to choose the right emoji not only to communicate our mood and what we’re up to but also our gender, race and hair color. This year, Unicode has again struck a chord with the introduction of disability-themed emojis. Where emojis might once have been considered gimmicks, this latest development shows just how far the format has come. Disability rights campaigners have openly welcomed the new set as an…

Integrate Becomes a Marketo Launchpoint Partner to Help Joint Customers Increase Pipeline, Improve Lead-To-Opportunity Rates and Reduce Customer Acquisition Costs At Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead…

Tell us about your role and the team/technology you handle at Hootsuite. I am the VP of Global Product Marketing at Hootsuite, focused on strategically shaping and bringing Hootsuite's products to market and ensuring our customers are wildly successful on social. How much has the Content Marketing technology landscape evolved in the last two years? It’s evolved tremendously, the obvious one is the real emergence of AI and ML to influence content generation. A few years ago, creating and posting content was manual, which…

Episerver’s Third-Annual Global Consumer Study Points to Fixed Browse-Often, Decide-Occasionally Behaviors Already the catalyst for digitally connected lifestyles, smartphones are inciting a new state of always-on commerce in which learning about and looking at products is an everyday norm. In fact, one in four digital consumers research products on their smartphones daily, and nearly half (47 percent) research multiple times per week, according to a newly released study by Episerver, the company transforming digital…

#1 ISP in South Africa Partners with Industry-Leading Messaging Customer Service Platform to Power Effortless Customer Care and to Support Rapid Subscriber Growth Süpersonic, South Africa’s #1 rated ISP, announced they have selected Sparkcentral‘s Automated Messaging Distribution (AMD) and customer engagement platform to make it easy for Süpersonic’s rapidly growing customer base to contact the company via their favorite messaging channels. Sparkcentral has initially launched customer care over WhatsApp, Twitter, Facebook…

Privitar Is Launching the Faststart Programme, Designed to Make It Easier for Data-Driven Startups to Access State-Of-The-Art Privacy Protection As with any company, startups are not immune to the threat of data breaches and have a responsibility to protect their customers’ data. In fact, startups face even higher consequences in the event of data breaches, as reputational damage can irreversibly affect the future of the company. Privitar has just launched its new FastStart for startups programme! It's designed to make…

Certain Signal Allows Marketers to Unleash True Power of Event Data with Hyper-Personalized Attendee Engagement at Scale Certain, an industry leader in enterprise event automation, unveiled Certain Signal an industry-first event data integration solution. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before and during an event. Given the massive investment put into events, marketers feel the pressure to achieve transformative results and prove return on…

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

Mobile Mapping and Localization Innovator Rapidly Transforms the Real World into 3D Digital Twins Kaarta, Inc., the innovator of real-time mobile 3D reality capture, announced that it has raised US$6.5 million to accelerate the growth of its mobile mapping and localization technology. Kaarta’s innovative technology enables built environment, geospatial, and autonomous robotics professionals to map and model indoor and outdoor spaces up to 10x faster and less expensive than traditional mapping methods. Kaarta announces…