45% shopping trips include mobile assistants, which help customers find the best deal based on dynamic price-matching features YouAppi is …
Retainly Optin Forms Plugin Completes Lead Generation Portfolio with Marketing Automation
Retainly announced release of its Official WordPress Plugin targeted for Digital Media companies and Financial Services Retainly, a marketing automation …
Seismic Integrates With Marketo to Deliver Unparalleled Lead Scoring Capabilities With Hyper-Personalized Sales Content
Latest integration introduces potent new opportunities for marketing and sales teams to improve win rates within LaunchPoint ecosystem Seismic, the …
TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers
Raven Tools is now a TapClicks company TapClicks, a leader in enterprise marketing reporting and data visualization, has acquired Raven Tools. …
Finch Brands Expands Market Research Practice with Launch of “FinchSight” Research Communities
Finch Brands, a Philadelphia-based “real-world branding agency,” has announced the launch of FinchSight Research Communities. This new capability blends on-demand …
Three Takeaways for Marketing Leaders from the Marketing Nation Summit 2017
Marketo’s Marketing Nation Summit, the place where marketers from around the world gather to partake in conversation and community around …
LinkedIn Matched Audiences Raise the Bar for Account Targeting and Campaign Management
With Matched Audiences, marketers can use LinkedIn to retarget website visitors, market to contacts from customer databases and automation platforms …
Oracle Content and Experience Cloud Debuts at the Modern Customer Experience 2017
Oracle Content and Experience Cloud empowers organizations to deliver modern, engaging digital experiences in a new cloud-based content hub for …
Oracle Honors Excellence in Modern Marketing at the 2017 Markie Awards
Markie Awards recognize creativity, innovation, and success in modern marketing at Modern Customer Experience 2017 To promote best practices and celebrate …
Interview with Aaron Dun, Sr. Vice President Marketing – SnapApp
Aaron Dun Sr. Vice President Marketing - SnapApp "Don’t wait around for someone to tell you to address something that …
RevealMobile Launches Social Direct to Turn Location Data into Social Audiences
RevealMobile’s Social Direct beta tests reveal that its location data campaigns resulted in up to 633% cost savings on social media Reveal …
New Evergage Study Shows Compelling Personalization Benefits – But There’s Still Room for Improvement in Executing Campaigns
With personalization becoming a more widely adopted marketing strategy, organizations are realizing a range of benefits – from deeper customer …
Q-nomy Brings Customer-Centric Business Optimization to MicroSoft Azure for Enterprise Flexibility
Q-nomy’s Q-Flow® a customer journey and business optimization platform will be able to deliver scalable secure solutions on Microsoft Azure Q-nomy Inc. …
Shareablee Unveils U.S. Media 100 Index to Shed Light on Battle for Consumer Attention and Loyalty
Shareablee helps brands to monetize and value their social audience, keeping pace with content experiences and staying relevant and engaging …
You’re Missing the Point: How to Make Your Sales Presentation Memorable
The sales cycle can be arduous. Nurturing a lead and landing the actual meeting with the correct people at the …
Digital Connect Enters an Exclusive Partnership With Swrve to Grow in Southern Africa
Digital Connect, specialists in cloud and innovation and a subsidiary of the Digital Solutions Group (DSG), has entered an exclusive …
Eyeota Delivers Precision Targeting to B2B Marketers Through New Data Marketplace Integration
As B2B marketers increase adoption of programmatic advertising, Eyeota has partnered with Dun & Bradstreet to expand the availability of extensive B2B …
Screen6 Partners with Grapeshot to Allow for Advanced Audience Segmentation
Screen6, the leading provider of universal cross-device ID management, today announced an innovative technology integration with the Grapeshot Live Context …
Get “Personalized-Everything” with the Next Generation Marketo ABM
Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big …
Engagio Scout Delivers Actionable Insights to Coordinate ABM ‘Plays’ on Major Marketing Platforms
Engagio Introduces Scout: A new Account-Based Marketing extension to support customer-facing teams to work on their platform of choice Engagio, the leading …