Banner Before Header

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

Customers Now Have Full Visibility into the Buyer's Journey and Can Trigger the Right Campaign at the Right Time 6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

Kochava Collective Provides Audience Insights and Data Enrichment at Scale

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…

Good Bot, Bad Bot: How Machine Learning Is Fighting Fake News

Chatbots are probably low on the list of weapons that we might think of when it comes to helping newsrooms, journalists and the general public combat fake news. Especially over the last couple of years, everything from political elections to debates on social issues has almost certainly been affected by countless AI-armed ‘bots’. It’s AI used for ill, spreading a blanket of disinformation that simply by weight of numbers has an effect on public consciousness. But now, the power of AI, in general, can and should be…

NICE Robotic Process Automation Announces Partnership with CallVU to Drive Seamless End-to-End Customer Experience

Collaboration Delivers Visual Engagement in the Front End with Intelligent Automation of Back End Processes, Accelerating Time to Value by Rapidly Improving Service Quality and Back-Office Efficiencies NICE announced a partnership between NICE Robotic Process Automation (RPA) and CallVU to offer visually enriched IVR (Interactive Voice Response) and digital customer engagement at the front end, together with smart automation of complex back end processes. The integrated offering enables organizations to gain greater…

NexTech Launches New 3D Google Ads Platform

NexTech AR Solutions announced it has launched new 3D augmented reality ("AR") solutions for brands to create immersive ad experiences for consumers. With this launch of 3D advertising options for Google, following the launch of its 3D advertising solutions for Facebook, NexTech continues to build out the AR industry's first end-to-end platform for both brands and online retailers looking for 3D AR/AI business solutions. Brands and retailers can implement NexTech's 3D AR ads through a few simple lines of Web AR embed…

Demandbase Expands ABM Platform with Cross-Campaign Analytics

First to Measure Account-Based Engagement Across Different Vendors and Channels Demandbase, the leader in Account-Based Marketing (ABM), launched Cross-Campaign Analytics at its 6th Annual ABM Innovation Summit. Cross-Campaign Analytics provides B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and campaigns so they can measure the impact of their investment. "ABM continues to grow and evolve, but one of the biggest challenges that B2B marketers continue to face…

ON24 Releases ‘Content Insights’ to Help Marketers Beat Audience Data Challenges

Powered by the ON24 Platform, the Latest Intelligence Empowers Marketers to Create the Most Valuable Content With CMOs saying that their number one data priority is gaining actionable insights,  ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced the launch of Content Insights to help marketers comprehensively understand how their content is performing. The announcement was made at the company's flagship Webinar World 2019 user…

Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content

97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled by Rakuten Marketing reveals YouTube’s monopoly on the ‘influencer’ is over. Instagram is named the platform most commonly used to view influencer content (65%), beating the video streaming platform by 3%. The survey also revealed that the power of influencer marketing is far from slowing down. In the UK, 81% of consumers report that they have now made a purchase by following a link shared by an…

Outreach Launches Outreach Galaxy; Delivers Seamless Selling Experience In Single Workflow

New Integrations Target Three Core Communication Channels: Chat, Direct Mail and 1:1 Video Outreach, the leading sales engagement platform, announces Outreach Galaxy, a new program that offers deeper partner integrations and enables sales teams to more effectively access multiple sales tools directly from the Outreach platform. With 500+ companies utilizing the Outreach API and more than 30 recognized integrations including DiscoverOrg, Drift and LinkedIn, Galaxy equips sales reps to use any tools and channels needed to…

Women Tech Council Unveils 2019 Shatter List Showcasing Companies Closing the Gender Gap in Tech

Companies Recognized for Active Programs That Accelerate Shattering the Glass Ceiling for Women in Technology Women Tech Council (WTC), a national organization based in Silicon Slopes, focused on increasing the number of women in technology, released the 2019 Shatter List in honor of International Women's Business Day. The List showcases the 46 technology companies that are accelerating removing the glass ceiling for women in tech through creating and enacting impactful programs and cultures to create inclusivity.…

8×8 Adds Advanced Contact Center Capabilities with Google Cloud Contact Center AI Integration

8x8 Cloud-Based Contact Center Solution Together with Google Cloud Contact Center AI Provides Customers New Capabilities for Improved Engagement 8x8, Inc., a leading communications provider of cloud voice, video, chat and contact center solutions for over a million users worldwide, announced its integration of 8x8 Contact Center with Google Cloud’s new Contact Center AI, a solution that combines multiple AI products to improve the customer service experience, as well as the productivity of contact centers. @8x8 announces…

HSBC Bank and SoftBank Robotics America Partner to Revolutionize Retail Banking Customer Experience in Seattle

HSBS Brings the ‘Branch of the Future’ to the Emerald City HSBC Bank USA, N.A., (HSBC), part of HSBC Group, one of the world’s largest banking and financial services organizations, and SoftBank Robotics America (SBRA), the North American arm of SoftBank Robotics Group, announced the launch of Pepper, the engaging, social humanoid robot, in its Seattle branch. “As we’ve already seen in the Fifth Avenue and Beverly Hills branches, Pepper provides services that truly elevate the retail banking experience for both visitors…

InboundPune19: HubSpot Flywheel at Play; Proves Funnels are Dead in MarTech

At an APAC-Focused MarTech Event, HubSpot's Channel Sales and Content Executives Demonstrated the Power of HubSpot Flywheel and How It Has Replaced Funnels The term' funnel' is embedded deep into every Marketing and Sales conversation. If you discuss MarTech with your people, you will hear all the great things about the funnel and how it has been at the core of Lead Generation campaigns since their inception. However, there is a sense of disappointment in the way that the funnels have failed to evolve with customer…

Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention

Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to protect its clients against fraudulent traffic. By leveraging MediaGuard, Improve Digital now has the ability to block non-human traffic before an auction takes place. “By implementing MediaGuard pre-bid fraud prevention, Improve Digital is uniquely positioned to prevent bad actors from succeeding in sullying the…

MindTickle Continues Rapid Growth as Companies Make Customer-Facing Readiness an Enterprise Priority

Over 200 Percent Enterprise Customer Growth Demonstrates Sales Readiness Is Enhancing the Customer-Facing Interactions That Drive Revenue and Build Brand MindTickle, the leader in Sales Readiness technology, announced key developments and achievements demonstrating strong growth in recurring revenue, customer acquisition, continued product innovation, and industry validation. Businesses are increasingly striving for better customer experiences and greater levels of customer engagement. As these organizations relied on…

6sense Named A Leader in B2B Customer Analytics Report

Account Based Orchestration Platform Recognized for Uncovering In-Market Signals and Progress Toward Making Next-Best-Action Recommendations a Reality 6sense, the leading Account Based Orchestration Platform, powered by AI, announces its rating as a leader in Forrester Research’s The Forrester Wave: B2B Customer Analytics, Q1 2019 report. 6sense developed its Account Based Orchestration Platform with the goal of helping revenue teams win in the age of Account Based Sales and Marketing by putting the power of AI, big data,…

4 Ways a Marketing Automation Solution Can Enable Business Growth

If you’re looking for ways to situate your business at the forefront of today’s market (and let’s be honest, who isn’t?), then it’s high time that you consider Marketing Automation. The bottom line isn’t just that the market has changed — the buyer has too. And this means that your business needs to change as well. Marketing Automation tools, as part of a comprehensive strategy of marketing attribution that nurtures customers along the path to conversation, can provide your company with an effective response to that change.…