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RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Lucky Brand Selects Amperity to Fuel Customer Data Strategy

Amperity Delivered Unified Profiles Across All of Lucky's Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the Attribution of an Additional $192m in Customer Lifetime Value (CLV) Amperity announced Lucky Brand is deploying its leading Customer Data and Identity Platform to help manage and unify the brand's first-party customer data. Lucky Brand will leverage Amperity's best-in-class data management and identity resolution capabilities to build a better customer data foundation,…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Zeevo Group Assists Aircraft Lessors in Adopting Smarter Analytics to Gain Competitive Advantage

Business Intelligence, Data and Analytics Solutions Have the Power to Deliver Meaningful, Measurable, and Sustainable Operations Improvements Zeevo Group LLC, a business, finance and information technology consulting services firm showcased its expertise in delivering specialized, real-world knowledge about data management and convergence with modern Business Intelligence (“BI”) platforms to aviation clients on the sidelines of ISTAT Americas, the continent’s leading gathering for airlines, and aviation finance and…

Pipeliner Announces The Better CRM

Pipeliner announced that with its latest CRM release plus the innovations around Mobile and integration, the company has delivered on its promise of building The Better CRM. With a focus on Exceptional Engagement, Pipeliner provides customers with a superior experience whether using, administering or integrating the product or indeed working directly with the Pipeliner team itself. The Better CRM is based on five key areas of exceptional value: Sales-friendly Interface which delivers user adoption rates never…

Impact Secures $75 Million in Funding Led By Providence Strategic Growth

Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider Impact, the global leader in PARTNERSHIP AUTOMATION, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment. Analysts, technology…

Sprinklr Launches Global Partner Program

Sprinklr announced the launch of the Sprinklr Partner Program. This program delivers training, go-to-market support, and a certification program to an ecosystem of technology organizations, systems integrators, agencies, and social media channels. Sprinklr’s partner program will help brands collaborate across marketing, sales and care to meet the needs of the modern customer. Learn more about Sprinklr’s partners throughout the company’s SXSW events at the JW Marriott Austin, from March 8th to March 10th. Sprinklr offers…

V12 Launches End-to-End Dealer Conquest Solution Powered by Leading Purchase Intent Data, V12 Signals

V12, a leading provider of customer acquisition solutions, announced the launch of Dealer Conquest, pre-packaged dealership acquisition packages to identify and market to people who are in market and intending to buy a vehicle. The solution is powered by V12's leading purchase intent data, V12 Signals. "One of the biggest challenges for automotive dealerships today is identifying shoppers who are expressing active intent to purchase and converting them into customers," said Andy Frawley, CEO of V12. "Powered by V12…

Imagine If… AI Could Predict and Engage When Your Prospect is Ready to Buy

Imagine being able to track customer journeys across your website—to predict when to engage with prospects based on previous customers’ behavior and to help proactively when they lose their way or leave items in a shopping cart. This isn’t a fanciful dream: Leveraging AI and Machine Learning can mean the difference between success and failure in today’s noisy digital market. Across industry sectors, companies are using Genesys Altocloud to drive more sales on their websites. Turning Prospects into Customers You’ve…

TechBytes with Randy Frisch, CMO, Uberflip

Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in ABM these days is tricky; where do you begin with something so hot and so new? I think of ABM in a very simple way: what are the accounts that we want to win and how are we going to win them as an organization? Historically, a lot of us thought that marketing should be responsible for simply finding accounts and then sales should be responsible for closing those accounts. The vision of ABM is really…

zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic

YouAppi's Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform for premium mobile brands, announced a partnership with zvelo to drive maximum ROI for marketers while ensuring they only pay for high-quality, real users. zvelo provides a suite of ad fraud offerings that allows advertisers, publishers and platforms to reduce fraudulent spending on bot traffic and prevent ad fraud. YouAppi will leverage zvelo's solution to ensure…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

"The Intelligent Content Playbook" Showcases the Best Content Optimization Strategies from Leading Marketing Experts PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry's top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today's most advanced technology, trends…

SocialChorus Launches Content Planner, the Industry’s First Strategic Planning Tool to Manage Workforce Communications

New Capabilities Enable Communications Teams to Easily Plan, Execute and Predict the Impact of Enterprise-Wide Workforce Communications — All from One Place SocialChorus, a global workforce communications platform, announced the launch of Content Planner, the industry’s first enterprise-level, strategic planning tool that gives organizations one place to plan their content strategies and measure the impact of employee communications. Content Planner not only offers a high-level view of communications programs to…

David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen

Nielsen CEO pledges to increase representation of women in senior leadership positions. Nielsen CEO David Kenny committed to advancing the careers of women at Nielsen around the world by signing on to the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge. The pledge emphasizes Nielsen's commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women's Day, which was also celebrated by thousands of Nielsen associates around the world. The…

Vymo, AI-enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Vymo announced it has launched Vymo for Salesforce on Salesforce AppExchange, a solution that is focused on driving adoption, auto-collecting clean behavioral data and nudging next best actions. Built on the Salesforce Platform, Vymo for Salesforce is currently available on the AppExchange Key Features ● Automated call management: Log calls from Android or iOS phones into Salesforce automatically and set follow up tasks with minimal intervention. ● Geo detection and intelligence: Log your meetings into Salesforce…

Qualtrics Announces New Industry-Leading Data Privacy and Governance Capabilities

New Capabilities Are Prompting Enterprises to Standardize on the Qualtrics XM Platform for Industry Leading Data Privacy, Security, Compliance, and Governance Qualtrics, the leader in Experience Management, announced a new suite of industry-leading data protection and governance capabilities to help organizations comply with the latest global data protection and security policies. XM Controls will allow XM program managers to manage users, permissions, data, compliance, security and costs as they build Customer, Employee,…

Qualtrics Announces Innovations in Mobile, B2B, Voice and Prescriptive Insights to Accelerate Customer Experience Industry

New Products and Features Help Organizations Create CX Programs That Engage Customers on Their Terms, Proactively Surface Insights and Activate Entire Organizations The Experience Management Summit, Qualtrics, the leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry, improving how brands manage and optimize their customer experiences. These innovations represent a fundamentally different approach. With Qualtrics Customer…

Bank of the West Showcases the Impact of Environmental, Social and Technological Change Through Instagram Contest, #CapturetheChange

Additional Winners Will Be Selected for the Themes of Sustainability, Environmental Consciousness, Energy Transition and Green Technology Bank of the West is showcasing the impact of environmental, social and technological change through an Instagram contest, #CapturetheChange, a unique competition harnessing the accessibility and ease of Instagram to highlight the unprecedented change going on in the world around us. Participants of all skill levels – from novices to professional photographers – are invited to…

Are You Ready to Adapt to these 5 Digital Marketing Predictions?

New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five digital marketing predictions for 2019 to help you create smarter campaigns: 1. Customer UX The profusion of data available from pixel tracking, chatbots, and customer profiles gives us the ability to deliver personalized, highly-relevant messaging. Customers have come to expect a seamless…