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Accenture Acquires UK-Based Innovation Firm ?What If!, Enhancing Ability to Help Clients Reinvent Themselves with Experimentation-Led…

Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. The acquisition will further enhance Accenture’s front-end innovation capabilities that help clients rapidly ideate, prototype and scale innovative products and services for the digital economy. The terms of acquisition were not disclosed. Headquartered in London, with additional offices in New York and Shanghai,…

Zendesk Chooses Impartner To Power An Efficient, Scalable Channel Growth with Better Partner Experience

Close Collaboration Between the Business Unit Buyer and It Teams Helped the Company Choose Impartner as the Solution Best Suited to Integrate with Existing Technologies and Power Efficient, Scalable Channel Growth When customer service and engagement software leader and long-time investor favorite Zendesk set out to find a new technology solution to power its channel operations, one thing was clear from the beginning: a close collaboration between the business unit buyers and IT would be key to choosing the technology…

Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications

B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day.   TI Media boasts an impressive 160-year heritage and portfolio of over 40 leading publications including What's on TV, Country Life, Woman's Weekly, Wallpaper, Trusted Reviews, woman&home, Horse & Hound, Ideal Home and Decanter. They…

Brandcast App Now Available on Salesforce AppExchange; Set to Transform Sales with Contextualized Website Content

Customized Sales Websites Can Now Be Created and Published Directly from Salesforce Sales Cloud Brandcast, a cloud-based technology platform that enables enterprises to create and manage large portfolios of customized websites, announced the availability of Brandcast for Salesforce on Salesforce AppExchange. Sales and business development teams can now transform offline sales collateral and dated online content into personalized websites for prospects, partners and customers; and create and edit those websites directly…

CleverTap Partners with Nexmo, the Vonage API Platform, Empowers Marketers to Communicate with Their Customers at Scale

Mobile Marketers Can Now Leverage Various Channels of Customer Communications, Such as SMS, Social Messaging Apps and More, to Craft Engaging Customer Experiences That Drive Reliable Long-Term User Retention and Customer Satisfaction with Reliability and Dependability The leading mobile marketing automation platform, CleverTap, announced it has chosen, Vonage, a business cloud communications leader, to enable additional user engagement channels directly from CleverTap’s mobile automation platform via Nexmo, the Vonage API…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

Atos and Ooredoo Partner to Drive Qatar’s Digital Transformation

Atos, a Global Leader in Digital Transformation, and Ooredoo, the Region’s Leading Enabler of Digital Business Innovation, Announced at Mobile World Congress a Partnership for Enterprises to Accelerate Their Digital Business Competitiveness Thanks to this new partnership, Ooredoo’s customers can now benefit from Atos’ industry leading experiences and solutions in Infrastructure as a Service (IaaS), Cloud Transformation and also cybersecurity services. Atos’ solutions cover Big Data, security, infrastructure and data…

MarTech Interview with Paige O’Neill, CMO, Sitecore

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

Braze Achieves AWS Digital Customer Experience Competency Status

Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Braze provides proven technology to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle including: content management and marketing automation to engage…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

CCG Analytics Launches Customer Intelligence for Retail

Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics  has launched Customer Intelligence (CI) for Retail, an analytics platform designed to help mid-market retailers improve customer acquisition and retention, uncover business insights and extend reliable customer data throughout the entire organization. Early adoption of the solution by vineyard vines netted the American clothing and accessory retailer a more than 150 percent return on investment in the…

Solodev Achieves AWS Digital Customer Experience Competency Status

Company Recognized by AWS for Proven Success as Cloud-First Content Management System for Building Secure, Scalable, Award-Winning Digital Customer Experiences Solodev, a leading website content management system (CMS) built for Amazon Web Services (AWS), announced that it has achieved AWS Digital Customer Experience Competency status. The new AWS Competency was introduced for the first time at Shoptalk 2019 in Las Vegas – the premier venue for technology and innovation in the retail industry – where Solodev was a…

Segment Achieves AWS Digital Customer Experience Competency Status

Customer Data Infrastructure Company Recognized for Its Expertise and Seamless Experience with AWS Segment, the customer data infrastructure company, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Segment's technology has been validated by AWS to help AWS customers collect, clean, and control their first-party customer data for all phases of the digital customer acquisition and retention life cycle. Achieving the AWS Digital Customer…

Appian Unveils Latest Version of the Appian Platform

Latest Upgrades Allow Customers to Easily Build No-Code Integrations, Auto-Generate User Interfaces, Leverage Robotic Process Automation and Deliver Offline Mobile Interfaces Appian announced the next release of its low-code platform, making it easier than ever to build powerful enterprise applications up to 20x faster. The new version accelerates development and expands low-code/no-code platform capabilities in a number of key areas, including integration, robotic process automation (RPA), interface design, enterprise…

Salesforce Ventures Introduces $50 Million Australia Trailblazer Fund

New, Dedicated Fund Will Empower Australian Startups to Scale, Invest in Innovation and Drive Customer Success Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched the Australia Trailblazer Fund, a new $50 million fund to empower Australian startups in the Salesforce ecosystem. With this new fund, Salesforce Ventures deepens its commitment to the region by investing in local innovation and inspiring Australian entrepreneurs to create next…

CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

Former VP of Sales for IBM Watson Customer Engagement to Lead US Growth CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Jim Stirewalt as the company's General Manager for North American Operations. Stirewalt brings over 25 years of experience in sales management, marketing and advertising to his new position, including five years with SAP as Vice President of Sales (North American Digital Business) for Retail and Fashion and, more…

Bloomreach Brings Connected Experiences to over 60 New Brands Worldwide

Deals to Create Personalized Experiences for Albertsons, Grandvision, Harrods and More Drove 62 Percent Core Revenue Growth in 2018 BloomReach, Inc., the digital experience platform company, announced a series of substantial developments – including thriving core product revenue growth, new partnerships and expanding deployments of BloomReach Experience (brX), its flagship product. These updates come as executives kick off this week's Shoptalk convention in Las Vegas. Last year, BloomReach achieved 62 percent revenue…

Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

Store Associates Can Access Rich Customer Information to Boost In-Store Engagements and Drive Deeper Shopper Loyalty Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, and SessionM, the leading customer data and engagement platform, announced a strategic partnership to enhance in-store customer engagements by empowering retail store associates with valuable customer data and insights. The SessionM platform will be integrated into the Tulip Mobile App, giving…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…