Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects …
TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express
Marc Ginsberg VP-GM Amex Advance, American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and …
Interview with Wendell Lansford, Co-Founder, Wyng
Wendell Lansford Co-Founder, Wyng "Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their …
Create Deeper Connections to Drive Conversion, Close Deals with End-to-End Personalization
A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” …
TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics
Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by …
Audience Management Platform Leadspace Raises $21 Million Series C Funding to Drive AI-Enabled MarTech Transformation
Series C funding for Leadspace was led by Arrowroot Capital and JVP to support continued AI product leadership and customer …
Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media
Jen Spencer VP, Sales & Marketing - SmartBug Media "The lines between content marketing and sales enablement are blurring daily, …
TechBytes with John Steinert, Chief Marketing Officer, TechTarget
John Steinert Chief Marketing Officer, TechTarget With greater accessibility to Big Data, modern marketers are exploring new ways to leverage …
Four Ways Marketers Can Strengthen Their Big Data Muscles
While Many Marketers Are Exhausted By Big Data, A Focused Program Will Ensure Real Results Big data dominated marketing-related headlines …
Marketers With Successful Fraud Protection Solutions Have A Competitive Edge
Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations …
TechBytes with Peggy Chen, Chief Marketing Officer, SDL
Peggy Chen CMO, SDL Personalized content provides more value to marketers through highly influential brand messaging and consistency achieved via …
Influencers Who Work Harder Deserve Deeper Rewards
As we enter 2018, influencer marketing is going through a bit of a renaissance as marketers form stronger ties with …
TechBytes with Barry Pellas, Chief Technology Officer, PointSource
Barry Pellas Chief Technology Officer, PointSource A recent study by PointSource, called The Executing Digital Transformation, probed 300 decision makers in …
A Multi-Step Plan to Combat App Install Fraud
Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers …
Swrve Introduces Intent Engine With Support for Real-Time Audience Profiling
Real-time Intent Represents Major Step Forward in Empowering Organizations to Deliver Meaningful, Effective One-to-One Customer Communications Swrve, the leading Customer Interaction …
APPrise Mobile Names Doug Pierce Chief Operating Officer
APPrise Mobile, a mobile communications and engagement technology company focused on internal employee and external communications, today announced that Doug Pierce has …
Qualtrics Names Julie Larson-Green Chief Experience Officer
Larson-Green Joins Qualtrics to Help Reframe How the Enterprise Connects Culture to Experience-Driven Product Innovation Qualtrics, the leader in experience …
RedPoint Global Expands Partnership With Acxiom
Alliance Enables Seamless Experience for Marketers Seeking Enhanced Real-Time Engagement with Customers RedPoint Global, a leading provider of data management …
Interview with Alok Kulkarni, CEO, Cyara
Alok Kulkarni CEO, Co-Founder, Cyara "Voice experience management is going to become a core competency for any marketer and represents …
SparkPost Launches Jump Start Program for New MarTech Partners
SparkPost To Reduce Integration Investment Required By New Martech Partners Looking To Use Its Email API Service SparkPost, the most …