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Search Results for: engagement

Viant's 'Power of the People' Unleashes Dominance of People-Based Marketing in the US
Behavioral Marketing, People-Based Marketing, Staff Writers

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a …

Sudipto GhoshMarch 22, 2018, 9:30 pmMarch 28, 2018 0 1778
etouches
Analytics, Audience Data

G2 Crowd Ranking Honors etouches for High Customer Satisfaction

In The G2 Crowd Winter 2018 Report, etouches Earned The Coveted “Leader” Designation etouches, a leading global provider of event management …

MTS Staff WriterMarch 22, 2018, 7:46 pmMarch 22, 2018 0 931
Harmonic and Veygo Team Up to Deliver End-to-End OTT Solution, Successfully Deployed by Indonesia's AMTV
Video

Harmonic and Veygo Team Up to Deliver End-to-End OTT Solution, Successfully Deployed by Indonesia’s AMTV

Joint SaaS Solution Speeds Up OTT Video Delivery by Integrating Content Management, Media Processing, Multiscreen Apps, Secure Player and Analytics …

PRNewswireMarch 22, 2018, 5:38 pmMarch 22, 2018 0 667
Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook
Social, Social Commerce

Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook

Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering …

prwebMarch 22, 2018, 4:42 pmMarch 22, 2018 0 1953
Ivy Shtereva
Tech Bytes

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes …
Sudipto GhoshMarch 22, 2018, 4:39 pmMarch 22, 2018 0 1974
Gavin Finn
Interviews

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented …
Sudipto GhoshMarch 22, 2018, 4:05 pmMarch 22, 2018 0 2252
Audience Data, Customer Data Platforms, Privacy and Regulations

PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management

New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading …

PRNewswireMarch 22, 2018, 3:12 pmMarch 22, 2018 0 755
Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals
Behavioral Marketing, NLP

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with …

Sudipto GhoshMarch 21, 2018, 9:15 pmMarch 21, 2018 0 1947
6sense Launches New Platform with ABM Campaign Execution
Account Based Marketing, AI/ML, Predictive & AI

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry’s leading predictive intelligence provider, announced the …

PRNewswireMarch 21, 2018, 9:15 pmMarch 21, 2018 0 1774
Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement
Brand Safety, Native & Programmatic Advertising, Sales & Marketing

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot, the Largest Most Advanced Digital Audio Advertising Platform, Introduced Several New Innovative Features to Its Programmatic Sales Strategies Targetspot …

PRNewswireMarch 21, 2018, 8:45 pmMarch 21, 2018 0 969
Thunderhead Introduces Intent Analyzer: Unrivalled Customer Journey Intelligence Powered by AI
Analytics, Customer Experience Management

Thunderhead Introduces Intent Analyzer: Unrivalled Customer Journey Intelligence Powered by AI

Intent Analyzer Gives CMOs and CX Leaders a Richer Understanding of Customer Intent Based on a More Complex Analysis of …

PRNewswireMarch 21, 2018, 8:35 pmMarch 21, 2018 0 1000
Guest Authors

The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved

One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the …

Ron JacobsonMarch 21, 2018, 8:00 pmMarch 21, 2018 0 1442
Amperity Expands Customer Data Functionality for Multiple Customer Views
Behavioral Marketing, People-Based Marketing

Amperity Expands Customer Data Functionality for Multiple Customer Views

Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data …

Sudipto GhoshMarch 21, 2018, 5:35 pmMarch 21, 2018 0 2122
V12 Data Appoints Jason Webby as Chief Revenue Officer
Analytics, Audience Data, Customer Experience Management

V12 Data Appoints Jason Webby as Chief Revenue Officer

Jason Webby Has Previously Held Senior Positions at the Economist Group, CNBC, and Xaxis V12 Data, a leading provider of …

PRNewswireMarch 21, 2018, 3:45 pmMarch 21, 2018 0 1115
Analytics, Apps for Business

Appy Pie Introduces Coupon Analytics Feature on Its DIY Platform

Coupon Analytics, Appy Pie’s New Feature, Would Allow Businesses to Keep Track on the Coupons That Have Been Already Used …

PRNewswireMarch 21, 2018, 3:25 pmMarch 21, 2018 0 963
eleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing
Mobile Marketing, Sales & Marketing

TeleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing

TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that …

MTS Staff WriterMarch 21, 2018, 3:20 pmMarch 21, 2018 0 1810
ZineOne Raises $2.5 Million Series A Round Led by Omidyar Network
AI/ML, Customer Experience Management

ZineOne Raises $2.5 Million Series A Round Led by Omidyar Network

ZineOne Helps Traditional Brick-And-Mortar Enterprises Re-Imagine Customer Engagement in a New, Real-Time, High-Touch, Digital World ZineOne announced that it has raised …

PRNewswireMarch 21, 2018, 3:11 pmMarch 21, 2018 0 810
ViSenze Unveils Shoppable User Generated Content Powered by Computer Vision at Shoptalk 2018
AI/ML, Content Discovery, Sales & Marketing

ViSenze Unveils Shoppable User Generated Content Powered by Computer Vision at Shoptalk 2018

ViSenze, CEO, and Co-Founder, Oliver Tan, Introduced the Company’s New Visual Recognition Tool for Retailers to Drive Engagement and Revenue Through Social …

PRNewswireMarch 20, 2018, 9:15 pmMarch 20, 2018 0 1657
Accent Launches New CRM Supercharger that Enhances CRMs with AI
AI/ML, Analytics, CRM

Accent Launches New CRM Supercharger That Enhances CRMs With AI

CRM Supercharger Extends Sales Enablement with Guided Selling and Sales Performance Capabilities Accent, the technology leader in sales enablement, announced …

prwebMarch 20, 2018, 9:00 pmMarch 20, 2018 0 1102
Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers
Content Marketing, Digital Asset Management, Staff Writers

Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers

Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content   In 2018, content …

Sudipto GhoshMarch 20, 2018, 8:20 pmMarch 20, 2018 0 2343

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