Partnership Provides Retailers With Superior Marketing And Analytical Solutions Allant Group, a nationally recognized, data-driven analytics and marketing firm, announced …
Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events
Partnership Unlocks Granular Location-Centric Audience Emotion Insights for Biggest Brands in Music, Sports, Retail, Travel and Conferences While Digital can’t …
Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users
One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According …
Six Steps to Achieving Customer-Centric Marketing
Broadly speaking, being customer-centric in your marketing represents a shift from a sole focus on company objectives to a focus …
TechBytes with Daniel Kuperman, Director Product Marketing, MindTickle
Daniel Kuperman Director Product Marketing, MindTickle We spoke to Daniel Kuperman, Director, Product Marketing, Mindtickle, to understand their approach to sales …
Interview with Julie Lyle, Chief Marketing Officer, DemandJump
Julie Lyle Chief Marketing Officer, DemandJump "CMOs should have a clear understanding of the business challenges they are trying to …
Poor Personalization and Lack of Trust Cost US Organizations $756 Billion Last Year
Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned …
Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus
New Features Empower App Developers To Better Segment Users And Customize Their Monetization Strategies To Maximize Revenue Tapjoy, the Maximum …
TechBytes with Daniel Waas, Director of Marketing, LogMeIn
Daniel Waas Director of Marketing - LogMeIn Webinar marketing has become a buzzword of sorts in martech.We spoke to Daniel …
Informa Engage Identifies Key B2B Marketing Trends in 2018
Based on a Direct Survey of Companies in Sectors Like Automotive, Technology, Aviation, Manufacturing, Infrastructure, Wealth Management and Others, Informa …
Interview with Peter Friedman, CEO, LiveWorld
Peter FriedmanCEO, LiveWorld "The advancement of AI solutions is a powerful tool for a company to better understand customer data and …
Confirmit Adds Machine-Learning Power and End-To-End Usability Enhancements
Latest Release of Confirmit Horizons Also Endorsed for Its Unmatched Security and Availability Confirmit has released end-to-end usability enhancements, together with …
Iconosquare launches new Facebook analytics tools
Iconosquare, Best Known for Its Instagram Analytics Platform, Expands to Facebook Iconosquare, the social media analytics platform, has launched a …
Interview with Dan Ushman, CEO, Concurra
Dan Ushman Founder & CEO, Concurra "The most difficult part when leveraging analytics can be knowing what to change and …
How to Attract Online Shoppers During The Holidays
Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays …
Sprout Social Acquires Social Analytics Leader Simply Measured
Purchase Unites Social Engagement, Listening and Analytics Providers to Offer Reliable, Scalable Social Solutions to More Than 21,000 Brands Globally …
Unifi Software Earns Frost & Sullivan Recognition as a Leader in Customer Value in the Big Data and Analytics Industry
Unifi’s Easy To Use Self-Service Data Platform Significantly Lowers Overhead Spent On Business Analysts and IT Teams Based on its …
TechBytes with Tal Kedar, Chief Technology Officer, Optimove
Tal Kedar Chief Technology Officer, Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling …
Interview with Andrew Yates, CEO, Artesian
Andrew Yates CEO, Artesian "The key is to select the tools and technologies that can streamline the analytics process, discover …
Identity Is The Next Competitive Battleground: Signal’s 2018 Prediction
An Increasing Number of Identity-Driven Marketers Will Invest in Building and Maintaining Customer Data Graphs That They Own And Control …