Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle. It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer…

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

As Mobile Shoppers Still Suffer from Poor Experiences, the Strategic Alliance Will Close Engagement Gaps in Unified Digital Commerce Episerver, the company transforming digital experiences, has announced a strategic partnership with Branding Brand, a mobile commerce and engagement platform designed to connect more channels, vendors and customers. The partnership will extend progressive web app (PWA), native app and store technology support to Episerver retail customers while enabling deeper personalized experiences for…

Numerous Companies Across Industries Select Evergage’s Personalization and Customer Data Platform (CDP) to Drive Better Customer Experiences and Engagement Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while average contract value increased by more than 40%. Companies across the retail, technology, financial…

The Move Gives Taboola Direct Access to Mobile Operators Reaching Tens of Millions of Users Worldwide Taboola, the world’s leading discovery platform, announced the execution of an agreement to acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines. Following the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring personalized and relevant recommendations in the form…

TV Time, the world's largest TV tracking platform, announced a subscription agreement with 44 Blue Productions for the company's cross-platform television measurement solution TVLytics. TV Time's TVLytics will provide 44 Blue with data to better understand how TV audiences are reacting to their shows and inform their original content development across multiple genres. 44 Blue Productions is an award-winning producer of non-fiction, docuseries, reality, lifestyle and action-adventure programming, whose series have aired…

Tell us about your role at Dimelo, a RingCentral Company, and the team and technology you handle. I am Head of Marketing for Dimelo, a RingCentral Company. I lead the marketing efforts for Europe, Asia, Middle-East and Africa for RingCentral Engage, an omni-digital customer engagement platform allowing companies to easily engage with their customers on multiple digital channels. My team is handling every aspect of marketing, from product positioning, branding and communication, to content, lead generation and events…

New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized Promotional Emails, All in a Single Modernized Workflow with the Industry’s First Performance-Based Pricing Model Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Communicate. The launch makes Bluecore the first company ever to introduce full personalization to the…

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

Leading B2B Artificial Intelligence Company to Further Innovate on Their Account-Based Marketing Capabilities and Accelerate Growth Globally Mintigo, a self-serve B2B customer intelligence platform that guides marketing and sales teams on who to target and how to engage, completed a $7 million funding round co-led by Glilot Capital Partners and JAL Ventures. The new investment will be used to enhance the company's platform by innovating on their AI-driven ABM engagement and optimization capabilities, expanding their…

Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new partnership with Bidtellect, a leading native Demand-Side Platform. Bidtellect's paid content distribution platform will leverage The Tapad Graph as its first cross-device partner. The integration will offer Bidtellect's clients in the US and Canada cross-device frequency capping and enhanced audience extension capabilities. The combination of Tapad's leading cross-device technology, with Bidtellect's…

First Platform Demo Simulates HR Use Case, Tasks Trainees with Firing Virtual Character "Barry" Talespin, the leading developer of enterprise XR solutions, announced its new virtual human technology, a virtual reality soft skills training tool powered by artificial intelligence. The software empowers organizations to significantly improve employee learning and development, particularly when it comes to training interpersonal and leadership skills like communication, negotiating and conflict resolution. Leadership and…

Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Generation X and 70% of baby boomer small business owners. Millennials are used to instant gratification,…

Awarded Constellation Shortlist Q1, 2019 in Sales Force Automation, B2B Marketing Automation and B2C Marketing Automation X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announced it was named to the Constellation ShortList for three categories in Q1 2019 including Sales Force Automation, B2B Marketing Automation, and B2C Marketing Automation. The technology vendors included in the Constellation ShortList offer the key…

World's Largest Podcast Advertising Marketplace Curates Content Bundles, Creating the Inventory Needed to Grow the Industry Podcasting solution provider Voxnest, announced the launch of the Voxnest Audience Network, a first-of-its-kind marketplace for in-audio advertising inventory. With VAN, Voxnest is offering brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. Katz Media…

Accolades Recognize NICE Employee Virtual Attendant for Innovatively Empowering Collaboration Between the Human and Robotic Workforces and NICE Incontact CXone for Innovation in Customer Service NICE announced that NEVA (NICE Employee Virtual Attendant) has been presented a Gold Stevie at the 13th annual Stevie Awards for Sales & Customer Service. The first virtual attendant designed with the employee in mind, NEVA received the award for leading edge innovation in AI and virtual assistant technology in the 'contact…

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into technology. What made you join NEXD? My digital journey really started back in 1999 when I founded a mobile greetings company. After that, I was in the founding team of a very early web optimization company, Touch Clarity, which later got sold to Omniture (now Adobe). I then moved into…

Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced a Series A funding round of $11.7 million. The round, led by Partech with participation from new investor Salesforce Ventures and existing investor Serena, will help the company accelerate its go-to-market strategy and build on successes with global customers that include General Electric, Heineken, Orange Bank, Robert Half, Schneider Electric and Toyota. The new round, in…

Pega Receives Top Scores in Current Offering and Strategy Categories Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Forrester Research has named Pega a Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019. Pega received the top scores in two of the three main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria. Forrester analyzed the 12 most significant…