VidMob Named Official Pinterest Marketing Partner

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

Deloitte and ForgeRock Announce Alliance to Provide Advanced, Global Customer Identity and Access Management Solutions

Deloitte Will Make Forgerock Identity Solutions Available as a Managed Service Deloitte and ForgeRock announced a strategic alliance designed to help organizations around the world to secure, connect and manage the digital identities of people, devices and things. ForgeRock's customer identity and access management (CIAM) solutions enable organizations to securely identify, protect and respect the preferences of each customer on whatever device, app or service they're using. Working in concert, Deloitte will make…

Interview with Nick Worth, CMO, Selligent Marketing Cloud

"Consumers measure the efficacy of brand communications against the best experiences they have regardless of sector."Tell us about your role and how you got here? What galvanized you to be a part of Selligent Marketing Cloud? I co-founded and led a digital agency called Schematic back in 1999. We grew rapidly to 350 people in seven offices and three countries before we sold to WPP in 2007. As the process was ending, I wanted to get involved in data-driven marketing. I believed that data and platforms that leverage data…

Oracle Recognized as a Leader in Email Marketing by Independent Analyst Firm

Oracle Responsys, part of Oracle Marketing Cloud, cited for up-leveling its operations, tech and creative services Oracle Marketing Cloud has been named a leader in email marketing solutions by Forrester Research. The Forrester Wave™: Email Marketing Service Providers, Q2 2018 recognizes Oracle Responsys for its "great services combined with already strong reporting, collaboration, and global support." The report also notes Oracle believes up-leveling its "operations, tech, and creative services to its strategy…

Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions. Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands…

Campaign Monitor Merges with Emma and Delivra to Launch New Campaign Monitor Brand

Suite of Three SaaS Products Now Support the Full Range of Marketing Challenges to Help Growing Brands Drive More Revenue and Conversions from Email Campaign Monitor announced that it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of all sizes. As the three products address the range of email marketing challenges, it’s now much easier for marketers to expand email engagement strategies as their business needs evolve. More than…

Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…

Wrench.AI Launches Suite of Enterprise-Level Artificial Intelligence and Data Analytics Products

Technology Empowers Organizations with the Analytics and Data Insights They Need to Significantly Improve Marketing and Sales Initiatives, Driving Greater Efficiencies and Avoiding Disruption Wrench.AI , announced that its proprietary artificial intelligence platform has officially launched and is now open to enterprise and client-driven organizations world-wide. The launch comes on the heels of a tremendous response from the market during the pre-launch phase of the platform. With features uniquely designed with the B2B…

Cision Introduces New Social Influencer Discovery Capabilities

New Social Influencer Discovery Module Enables Communications Teams to Expand Relationships with Non-Media Influencers Cision announced a new Social Influencer Discovery module for Cision Communications Cloud® that enables comms pros to identify and develop relationships with social media influencers to gain earned media coverage on social channels. This feature makes Cision the first in the industry to offer a fully integrated comms platform that completely aligns both traditional media and dynamic social influencer…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

LiveMe Launches Broadcaster Development Program to Invest in Independent Creators

LiveMe Is Recruiting Dozens of Independent Creators and Dedicating Significant Resources to Groom Aspiring Broadcasters into Primetime Talent Popular live broadcasting app LiveMe announced the launch of its Broadcaster Development Program to support and nurture emerging creators across all creative backgrounds and talents. As LiveMe's first major initiative to scout and develop undiscovered talent, the program aims to provide independent creators with extensive training and resources to break into the lucrative…

Adoption of Social Business Models Growing, Says ISG

ISG Provider Lens Report Evaluates 60 Social Business and Collaboration Solutions Providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Social Business and Collaboration Quadrant Report evaluates 60 providers serving the US…

New MVPindex Report Shows NBA’s Total Social Footprint Worth Nearly $5 Billion

Lebron James Tops All NBA Players on Social Media with 100 Million Followers, Foot Locker Wins Most Valuable Campaign at $34.8 Million According to a new report from the industry-leading MVPindex, the NBA once again ranks #1 in the use of social media across all major sports leagues, increasing the value of its collective social media footprint by 28.6 percent during the 2017-18 regular season over the prior year to a whopping $5 billion. But the season's really big winners were the brands that partnered with the NBA…

JJUMPP Announces $3 Million Venture Round to Accelerate Growth of Its Small Business Marketing Platform

Arthur Ventures was also an Investor in Infusionsoft, Where Several JJUMPP Team Members Worked Previously JJUMPP, a SaaS company that offers a powerful digital marketing platform for small businesses, has completed a $3 million venture funding round from Arthur Ventures. JJUMPP's marketing platform gives business owners the ability to automate the management and monitoring of customer feedback and engagement, driving more traffic, referrals, and sales to their business. It also saves time by aggregating all the…

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and…

Aaptiv Closes Series C with $52 Million Raised to Date; Amazon Alexa Fund and Warner Music Group among new investors

This Investment is Largest Round to Date for Aaptiv  Aaptiv Inc., a leading provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22 million in its Series C funding. Launched in 2016, Aaptiv's audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52 million. The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in…

Viant Launches Next Generation TV Solution

Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale Through Viant’s expanded partnerships with automatic…