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Appnext’s Service-Based Monetization Solution Enriches User Experience in TextNow Messaging App

TextNow Embeds Appnext Actions Going Head-to-Head with Facebook Messenger's 'M Suggestions' Appnext, a leading mobile discovery platform, has announced that TextNow, the first ever full-service freemium wireless company with over 100 million downloads, has integrated Appnext Actions into its Android app's messaging stream. Appnext Actions maps key phrases in users' text conversations to seamlessly connect users to additional services they need such as ordering a taxi, making a restaurant reservation, booking travel,…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

250ok Hires Former Salesforce Marketing Cloud Practice Lead

Anthony Chiulli Joins Email Intelligence Company 250ok as Director of Product Marketing to Lead Go-To-Market Strategy for New Products and Solutions 250ok, a leader in advanced email analytics for deliverability, design, DMARC and engagement, announces the addition of email industry veteran Anthony Chiulli as director of product marketing. With a background in email infrastructure, authentication and deliverability, Chiulli brings more than 10 years of industry experience to 250ok’s marketing team. “Anthony’s track…

ESPN Tops Shareablee’s TV Network Ranking for July 2018

Shareablee Inc., the global leader in audience-based social media measurement, released their July ranking of the most socially engaged TV networks across the United States. The ranking, which includes all television shows and all main network brand accounts under their respective networks reflects a total of 571 million social actions across Facebook, Twitter, and Instagram. Overall engagement for TV networks fell by nearly 18 percent as Summer's lineups are giving way for Fall's. ESPN retained the top rating this July…

Nintex Names Dustin Grosse as Chief Marketing and Strategy Officer

Nintex announced Dustin Grosse has joined as Chief Marketing and Strategy Officer. Mr. Grosse brings more than 25 years of technology management, strategy and marketing experience from previous leadership roles with Microsoft, DocuSign, McKinsey & Company, Procter & Gamble and other companies. "Dustin is a cloud technology innovator, strategist and go-to-market expert who will inspire our team with his passion for business productivity improvements made possible by the Nintex Platform," said Nintex CEO Eric…

Acorn International’s Acorn Entertainment Client Base Now Spans Sports, Film / Television and Music

Acorn Entertainment announces it has expanded its client base to now cover US sports, film, television, and music celebrity talent as well as brands looking to expand their presence in China. AE provides a full suite of online and offline, multichannel and multimedia promotional services to individual celebrity talent as well as brand clients, primarily from the US, who seek to maximize their brands in China and increase their monetization ratios from social media engagement. "Building upon the success of our recent…

Digital Marketing Agency, fishbat, Discusses How to Market to Millennials

In order to help businesses adjust their advertising to appeal to key demographics, digital marketing agency fishbat discusses how to market to millennials. Millennials are a huge market that continues to gain more purchasing power as they mature as a generation. As one of the primary groups spending a significant amount of time online, any comprehensive marketing strategy should include work that caters to this demographic. Below are just a few of the ways in which a business can market to millennials. Also Read:…

CoreMedia and Cloudinary Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia

Leading Content Platform Offers Integration to Cloudinary's End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-First Experiences CoreMedia, provider of a global content platform for orchestrating and delivering consistent, personalized experiences to any digital touchpoint, announced a technology partnership with Cloudinary, an end-to-end media management solution for the world's top brands. CoreMedia users will be able to leverage Cloudinary's web-based digital asset…

Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

New Report Reveals Opportunity for Brands to Leverage Social Media as a Platform for Greater Transparency

Sprout Social’s from Risk to Responsibility: Social Media and the Evolution of Transparency Report Finds the Majority of Consumers Are Looking for Brands to Earn Their Trust Through More Transparency on Social Media Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s institutions. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this trend and the growing role of opt-in video advertising for digital campaigns, we spoke to Maggie Mesa, VP, Business Development–Mobile at OpenX.Tell us about your role at OpenX and the team and technology that you handle. I head the mobile division at OpenX and have helped the company navigate the larger shift to mobile that we’re seeing in digital media as we have grown the company…

Interview with Claudio Franco, Global CMO, Gympass

"Data never lies and can unlock so much potential, but it is very much a language that must be learned."Tell us about your role and journey into technology. What made you join Gympass? Ever since I was a kid, I’ve always been passionate about technology. My teenage passion for repairing PCs and developing websites drove me to study Computer and Electronic Engineering. After school, I joined a management consultancy firm for five years and eventually landed as Head of New Business for an Israeli venture backed by Accel…

ON24 Accelerates Growth as Marketers Own More Revenue Responsibility

Marketers Double down on Webinars as ON24 Increases New Customers, Furthers Relationships with Existing Ones With almost 40% of marketers directly responsible for revenue, every marketing tactic must deliver a return on investment. That's why an increasing number of marketers are turning to ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data. Through live, on-demand and personalized engagement, businesses of all sizes and industries are leveraging ON24 to…

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Offers Deep Insights into How Mobile Streaming Video Performance Impacts Subscriber Engagement and Retention Gracenote, a Nielsen company, announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications.  The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as…

TechBytes with Rob Weedn, Founder and CEO, DealSignal

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…

Panopto and InPlayer Team Up to Simplify the Monetization of E-Learning Videos

Panopto, the leading enterprise video platform, and InPlayer, the leading content paywall platform, announced an integration that provides online education and e-learning providers with an end-to-end platform for creating, managing, and monetizing video content. In recent years, the growth of pay-per-view and video subscriptions has expanded from the consumer market into online education and professional training. Driven by increasing job specialization and the rise of nontraditional college students, the global…

WISeKey Cybersecurity Growing by over 60% Compared to Same Period Last as More Companies Required ID Management to Facilitate Their…

WISeKey QuoVadis Identity Management, Managed PKI and Digital Signing Services Penetration Is Growing Beyond Europe, Generating Revenue of over $11 Million for the First 7 Months of 2018 WISeKey International Holding Ltd (WISeKey) , a leading Swiss cybersecurity and IoT solutions company, announced that its suite of QuoVadis products and services is growing by over 60% compared to same period of last year as more companies required ID Management to facilitate their compliance with GDP, the primary law regulating how…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…