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TechBytes with Kevin Chew, VP, Corporate and Business Development, Seismic

Kevin Chew VP, Corporate and Business Development, Seismic Sales Enablement is a sector that has seen rapid growth in the past few years. In this complex world of B2B sales, firms like Seismic make it easier for their clients to drive revenue with their flexible platform. We spoke to Kevin Chew, VP, Corporate and Business Development, Seismic, to understand the dynamics of their partnership with Microsoft and the challenges that a sales enablement platform must tackle to deliver ROI.Tell us about your role at Seismic and…

Wochit Partners with Newsflare, Grows Library of Pre-Cleared Assets by Adding Over 10,000 Newsflare Videos From Around the World

Platform Users Throughout the Americas to Benefit from Vast Array of Eyewitness Videos Provided by Global Network of Contributors Predictive video creation platform Wochit announced that content from Newsflare, provider of viral and breaking news videos to media and news organizations around the world, will now be available in the platform’s expansive library of pre-cleared assets. The deal brings Wochit users in North and South America access to Newsflare’s archive of video content shot by amateur and professional…

Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint

"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and adjust accordingly." Tell us about your role and how you got here? What galvanized you to join a marketing technology company? In my role as SVP of global marketing, I lead the more traditional marketing functions, but also get to step outside the box as executive sponsor for our customer experience program. Sales enablement is also part of our team, which is outside the realm of most typical marketing…

SalesHood Launches Expert System for Sales Managers to Accelerate Revenue Attainment

SalesHood Launches Expert System for Sales Managers to Accelerate Revenue Attainment with Advanced Team Dashboards, Coaching Workflows, and a Curated Library of Industry-Proven Coaching Templates and Huddles SalesHood, the industry leading sales enablement platform is announcing the launch of SalesHood Expert System for Sales Managers. "Our Expert System provides automated coaching tips, content, and guides for managers to develop and motivate their teams to exceed their goals,” says Elay Cohen, CEO, SalesHood and former…

Omnicom Precision Marketing Strengthens Its Management and IT Consulting Capabilities by Acquiring Credera

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced  that it has acquired a majority stake in Credera. Credera is a full-service provider of management and technology consulting services.  With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth. "Credera works directly with the C Suite to help companies transform their business for the…

Sigstr Gives Marketers the Power of Relationships, Introduces Sigstr Pulse

SaaS Solution Launches New Relationship Intelligence Application Sigstr, the leading email signature marketing solution, announced the launch of its new relationship marketing platform, Sigstr Pulse. The platform uses artificial intelligence to map the collective networks of all employees in a company, putting the power of their relationships at marketer’s fingertips. With @Sigstr Pulse, sales and marketing teams can harness the power of relationships With Sigstr Pulse, marketers can monitor sales’ engagement with…

Facebook Upgrades Metrics for the Video

Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance It with User Consumption Behavior Facebook announced that its new video metrics features are going to make an entrance soon. The goal is to help businesses understand how people can respond better to Facebook videos and not limit it to only viewership numbers. The metrics which will be introduced soon to public look forward to incorporating additional information like unique video views, the…

Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas

Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management Platforms (DMPs) are the most sought-after technology in the current martech stack. Modern CMOs are increasingly building their tech stack around DMPs to keep their marketing campaigns relevant to current definitions of engagement, experience, and sustenance. Considering the changing landscape of DMPs and the growing role of customer data in modern marketing campaigns, Adobe has…

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution Solves Long-Term Industry Problem of Effectively Targeting Business Decision Makers Versium, a leading AI predictive analytics technology company, announced a new partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP. This fills a critical market gap by enabling offline business professional data, often contained within a company’s own CRM,…

Salesforce Announces Appointment of Co-Founder and Chief Technology Officer Parker Harris to its Board of Directors

Salesforce , the global leader in CRM, announced that Parker Harris, Salesforce Co-Founder and Chief Technology Officer, was appointed to its Board of Directors, effective as of August 7, 2018. The appointment increases the size of the Salesforce Board of Directors to 13 members. "Since our founding in 1999, Parker has been instrumental in driving Salesforce's innovation and shaping our culture," said Marc Benioff, Chairman and co-CEO, Salesforce. "I'm thrilled to welcome him to the board and look forward to his continued…

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner's Tornante Company.…

Winclap Announces Partnership with Tapjoy

Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced that Tapjoy, a leading provider of mobile engagement and monetization services for premium advertisers and app developers, has joined the Winclap Certified Partner Program. The partnership combines Winclap's ability to assess the real value each user brings to the marketer's business and calculate…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Businesses Can Now White Label This First of Its Kind TV Audio Streaming Technology For Their Mobile First Strategy Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity SDK for Audio. Tunity SDK for Audio gives any customer facing business, from restaurants to gyms, airports and universities, the ability to implement a white labeled version of Tunity's patented deep learning TV audio streaming technology. This allows users to…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

The New Product Allows Customers to Route Their Queries to Crowd Service Ambassadors and Improve Customer Service Limitless, the UK-based inventor and provider of a SaaS platform offering crowdsourced customer service, has announced its latest product – LimitlessLiveMessenger™. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service® platform. LimitlessLiveMessenger Could Cut the Typical…

Facebook Is Going the Extra Mile for User Data Security

Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter Application Review Process. Will Facebook Users Change Their Privacy Perceptions? As Facebook gets increasingly serious about user experience, they are now focusing on reviewing application developers. Facebook had earlier announced that they had issued an August 1, 2018 deadline to developers for re-submissions. Facebook wants to review applications to assess if they are meeting…

Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

Sitecore, the global leader in digital experience management software, announced the regional winners of the 2018 Sitecore Experience Awards. An international competition held on an annual basis, the Sitecore Experience Awards honor Sitecore customers and their partners who are delivering outstanding user experiences that feel personal to every customer and produce demonstrable business results. "The Sitecore Experience Awards reflect some of the most innovative examples for how companies are delighting customers and…