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Swrve Establishes Asia Pacific Office and Hires Scott Mirabello as Regional Director, Asia Pacific

Company Expands in Order to Meet Strong Demand for Tech in the Asia Pacific Region and to Support Existing Customer Base Swrve, the provider of modern, multichannel engagement for the enterprise, announced the opening of its Asia Pacific office in Sydney, Australia, and the simultaneous appointment of Scott Mirabello as Regional Director, Asia Pacific. The move represents a significant expansion for Swrve, which already boasts offices in San Francisco, London, Dublin, and Amsterdam. The move into the Asia Pacific region…

TimeTrade Integrates with Yext to Offer Intelligent Appointment Scheduling on Yext Pages

Integration Makes It Easy for Businesses Using Yext to Add Smart Scheduling to Their Websites TimeTrade, the leader in omnichannel Intelligent Appointment Scheduling, announced a new integration with Yext, Inc., the leader in Digital Knowledge Management (DKM), that will make it easy for Yext users to add appointment scheduling to their websites to connect with customers, clients, and prospects. TimeTrade's integration with Yext is the most recent development in its ongoing Connect Effect Partnership Program, a new…

BrandMuscle Named Digiday Tech Award Finalist

BrandMuscle’s LocationBuilder Recognized for Best Location-Based Platform BrandMuscle, the leader in brand-to-one marketing and innovator of the BrandMuscle integrated marketing platform, announced that it has been named a finalist in the Digiday Technology Awards. LocationBuilder, a local consumer engagement platform purposefully designed to overcome the most common and impactful voids in the brand-to-local paradigm, was nominated as a finalist in the Best Location-Based Platform category for achieving outstanding…

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled content intelligence platform, announces Paul Roscoe as Vice President of Business Development and Strategic Partnerships and Dean Perry as Vice President of Sales. On the heels of a $3.4 million bridge equity round, Atomic Reach continues to aggressively build out its team, hiring 10 employees in the past 12 months, bringing the company to a total of 21 employees. Roscoe…

MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience

Focus on B2B Content Experience to Drive Higher Engagement and Conversion Does your content speak to the targeted audience? If not, it's time you take Content Experience technology very seriously. Uberflip, the leading content experience platform and a MarTech RADAR 2018 company, has released the first-ever Content Experience Report revealing the impact of content experiences on key B2B marketing metrics. Analyzing first-party data based on the results of B2B marketers as it relates to content and content experience, the…

The Secret to True Brand Authenticity

Understand what matters to your customers – and show you care Authenticity in marketing. Illusion or reality? I am encouraged that companies are inching closer to creating bonafide, meaningful connections, and interactions with their consumers – a challenge that marketers have struggled with for decades. In my experience, to achieve genuine brand relationships, companies must be vocal and heartfelt about the social issues that are bringing people closer together today – impacting brands and consumers alike. Companies…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Weber Shandwick Receives Four IPG Inclusion Awards at 2018 Ceremony

Firm Honored for Community Impact, Campaign Effectiveness & Inclusive Talent Initiatives Weber Shandwick, one of the world's leading global communications and marketing services firms, received four honors at Interpublic Group's annual IPG Inclusion Awards. The program honors agencies and individuals from IPG's global network that have shown leadership in advancing the holding company's goal of being one of the most diverse and inclusive organizations in the world. Weber Shandwick was recognized for its impactful…

New White Paper Explores Benefits and Strategies of Thought Leadership Marketing for B2B Organizations

Trade Press Services, a marketing communications firm, released a new white paper that explores the marketing value of thought leadership for B2B organizations. The white paper was developed to help companies understand the ways in which they can develop and leverage thought leadership to increase marketplace visibility, develop a competitive edge, and gain credibility in their fields. In today's competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate…

Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers. With the Oktopost integration, HubSpot users…

Are You Woke Up? Andre Farr Launches BAY IN LA 2018 With Celebrity-Backed Voter Registration Campaign “WOKE UP” At Baldwin Hills…

The second annual BAY IN LA  kicks off WOKE UP, a celebrity-backed voter registration drive produced by Andre Farr International (AFI) and sponsored by Carnival Corporation PLC, the world's largest leisure travel company. Celebrities, including Terry Crews (Brooklyn Nine-Nine), LisaRaye (Ballers), Aldis Hodge(Hidden Figures), Mitch Richmond (NBA Hall of Fame) and Keith David (Greenleaf), among others will register voters at Baldwin Hills Crenshaw Plaza on Sept. 1 from 1 p.m.- 4 p.m. Recognizing that US voter turnout…

Verint’s Intelligent Self-Service Automation Capabilities Take First Place with Two Prestigious Industry Honors

“Best Overall AI Solution” in 2018 AI Breakthrough Awards; “NextGen Innovation of the Year” in 2018 Customer Contact Week (CCW) Awards for Excellence Verint Systems Inc. , The Customer Engagement Company, announced it leadership in customer engagement automation continues with two top industry honors for its Intelligent Self-Service portfolio: “During the annual CCW Excellence Awards, we honor individual and team-wide contributions to training and development, culture, innovation, and overall contact center strategy,…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner's inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player. According to the report, "Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per…

Using B2C Tactics to Achieve B2B Ecommerce Success

On Monday, July 17 (or Prime Day, depending on who you ask) Amazon’s stock hit a new all-time high, making Jeff Bezos the richest man in the world worth more than $150 billion. This is certainly significant, but not entirely surprising given B2C ecommerce’s massive growth; in 2017, online retail sales worldwide reached $2.3 trillion, a nearly 25% increase over the previous year. Less celebrated, but no less noteworthy, is the even more rampant growth of B2B ecommerce. While B2C ecommerce sales closed 2017 at $2.3 trillion…

Appnext’s Service-Based Monetization Solution Enriches User Experience in TextNow Messaging App

TextNow Embeds Appnext Actions Going Head-to-Head with Facebook Messenger's 'M Suggestions' Appnext, a leading mobile discovery platform, has announced that TextNow, the first ever full-service freemium wireless company with over 100 million downloads, has integrated Appnext Actions into its Android app's messaging stream. Appnext Actions maps key phrases in users' text conversations to seamlessly connect users to additional services they need such as ordering a taxi, making a restaurant reservation, booking travel,…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

250ok Hires Former Salesforce Marketing Cloud Practice Lead

Anthony Chiulli Joins Email Intelligence Company 250ok as Director of Product Marketing to Lead Go-To-Market Strategy for New Products and Solutions 250ok, a leader in advanced email analytics for deliverability, design, DMARC and engagement, announces the addition of email industry veteran Anthony Chiulli as director of product marketing. With a background in email infrastructure, authentication and deliverability, Chiulli brings more than 10 years of industry experience to 250ok’s marketing team. “Anthony’s track…

ESPN Tops Shareablee’s TV Network Ranking for July 2018

Shareablee Inc., the global leader in audience-based social media measurement, released their July ranking of the most socially engaged TV networks across the United States. The ranking, which includes all television shows and all main network brand accounts under their respective networks reflects a total of 571 million social actions across Facebook, Twitter, and Instagram. Overall engagement for TV networks fell by nearly 18 percent as Summer's lineups are giving way for Fall's. ESPN retained the top rating this July…