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Interview with Oksana Sokolovsky, Co-Founder and CEO, Io-Tahoe

"Visual search that ties objects to relative information will become one of the key enablers in data-driven sales."Tell us about your role and journey into technology. What made you launch Io-Tahoe? I fell in love with technology after I realized how powerful and enabling it can be. My passion for IT developed in the mid-1990s. I pursued my MS in Computer Science and started my career in Technology after completing my Masters in Psychology. Since then my passion has grown as I see modern technologies constantly evolving,…

Outbrain Appoints Vice President For US Marketing

B2B Marketing Strategist Erin Mccallion Joins the World’s Leading Native Advertising Platform Outbrain, the world's leading native advertising platform, announced that Erin McCallion is joining the company as Vice President for US Marketing. This is a new role at the company as it enters a period of growth and transformation. “Erin is joining Outbrain at a pivotal time as we focus on innovating and transforming our platform to personalize the Web for every user and offer increased brand safety to brands and publishers,”…

Vonage and Nexmo Bring Cloud Communications at the Center of WhatsApp Business Solution

Nexmo to Provide Support for the Largest Chat Application in the World with a Simple API for Easy Implementation within  the Unified Cloud Communications Platform Leading business cloud communications company, Vonage has announced that Nexmo, The Vonage API Platform, is now a provider for the new WhatsApp Business solution. In limited availability, WhatsApp, the largest chat application in the world, is now opening its doors to businesses, allowing them to communicate with their customers on a more engaging platform.…

Why You Need to Make Intent Data Fit For Your Business

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data is, by definition, any data that has been collected to help make the assumption that a business has the intent to purchase. First party intent data has been harvested for nearly a decade in the form of engagement data from platforms like Marketo, Eloqua and Pardot, revealing who has…

Brandfolder Launches Smart CDN to Help Marketers, Operations Teams Quickly Serve Content, Apply Changes, Manage Digital Rights

Smart CDN Functionality Enables Brandfolder Users to Automatically Update Any Asset and Control Usage Rights, Regardless of Where It Resides Online As organizations develop new marketing strategies to encourage deeper engagement with customers, the one key constant – branding – has become intentionally dynamic: Logos are often temporary and iconic packaging changes. To remain agile, brands need to react quickly. Brandfolder unveiled Smart CDN, focusing on three critical features – the first of which automatically…

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

TV Time Launches Global Television Measurement Solution Across All OTT Platforms

TVLytics, TV Time’s Proprietary Global Analytics Platform, Is The Only Source For First-Party Viewing Patterns Across All Global OTT, Broadcast and Cable Networks And Across All Devices TV Time, the world’s largest TV tracking app, announced the launch of its TVLytics platform, a new television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today’s cross-platform television landscape. TVLytics offers the most…

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s Largest TV Data Set -Closed-Loop Attribution for TV Ads at Both a National and Local Level TV data company Alphonso  introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV…

Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics

The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform Increased Overall Engagement by 15 Percent for Its One Billion Registered Global Users Mixpanel, the world's leading user analytics platform, announced that its customer Rakuten Viber increased overall retention and time spent in-platform for its one billion global users, with an insights-driven product development approach. Through its three-year partnership with Mixpanel,…

Amplience Named “Hot Vendor” by Aragon Research

Leading Analyst Firm Predicts That by Year-End 2020, 50% of Enterprises Will Abandon Their Traditional Website Management Approach and Shift to Dynamic Experience Management Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, announced it has been included in the list of "Hot Vendors" in the "Hot Vendors in Dynamic Experience Management, 2018"report by Aragon Research, Inc. Aragon Research predicts that by year-end 2020, 50 percent of enterprises will abandon their…

Freshworks Secures $100 Million Investment Led by Accel and Sequoia

With New CFO in Place, Company Raises Largest Round of Funding to Date to Fuel Growth, Geographic Expansion Freshworks, a global leader in customer engagement software, announced it has secured $100 million in financing and has hired former AppDynamics Vice President of Finance & Treasury Suresh Seshadri as its chief financial officer. The latest round of funding is co-led by Accel and Sequoia, with participation from CapitalG, bringing Freshworks' total amount of capital raised to $250 million. The cash infusion will…

Ten Ways to Transform Your Employees into Social Ambassadors

Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, 89% of B2C marketers and 92% of B2B marketers use social media platforms as their primary channel for distribution of content. Wonder why? Social media marketing when done right has the potential to generate new leads, increase brand awareness and revamp conversion rates. Unfortunately, consumers no longer completely trust the marketing campaigns shelled out by brands. Customers…

YouAppi Unveils Major Upgrades to Its 360 Platform, Used by Nearly 500 of the World’s Most Prominent Global Brands

Upgrades Include Direct Access to Programmatic Advertising Inventory and Industry's Highest Fraud Protection Measures, Providing Mobile Marketers Unfettered Access to Premium Automation, Analytics and Data Protection YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world's most prominent global brands. The 360 Platform addresses five critical needs for today's marketers:…

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

Leveraging the Power of Social Media to Garner More Customer Reviews

The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit in the Long Run An integral aspect of owning a business today would also mean the potential to garner online customer reviews for communication and positive participation.  Customer reviews on social media today play a huge role in bridging divides between a viral form of feedback and simple word-of-mouth technique. According to a local consumer survey report, 85% of consumers trust online reviews as…

Paytronix Research Reveals One to One Win-Back Campaigns Drive the Most Traffic

Strategies for Successful ‘We-Miss-You’ Campaigns Help Drive Incremental Revenue from Easiest Segment of Guests to Get Back into Stores Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and…

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement. The product, called Campaign Ratings, launches in beta this September with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, and will provide media buyers and sellers…

Chorus.ai Brings AI Technology at the Center of Business Conversation Analytics

Chorus.ai Launches ‘Smart Themes’ AI Technology for Analyzing Business Conversations Most clouds in a company, be it for sales, marketing or BI, have the power to deliver real-time values if they are driven by AI technology. Chorus.ai provides one such platform to leading businesses, where users can identify patterns and themes. Chorus.ai, the creator of the leading Enterprise Call Recording Conversation Cloud solution, announced the launch of its “Smart Themes” technology. At the time of this announcement, Roy Raanani,…

Zoho Innovates Event Management Space with New Zoho Backstage

Comprehensive end-to-end event management platform touts intuitive website builder, seamless marketing campaign integration and event mobile app for attendee engagement Today, Zoho announced its newest product offering: Backstage, an end-to-end event management tool that allows organizers, corporations, and non-profit agencies to plan, promote, and run enterprise events ranging from large-scale meetings to conferences and trade shows. Zoho Backstage comes equipped with a broad range of features, including a multi-language…

Chatitive Enters New Intelligent Conversational Messaging Ecosystem with Rebranding and Financing

Essential Platform Services, Inc. has changed its name to Chatitive, Inc., effective from 31 July 2018. The name change reflects the company’s focus on helping businesses introduce new, dynamic company-customer interactions using conversational messaging across the mobile customer lifecycle using text messaging that consumers use every day. Chatitive has also announced a new investment from Unlock Venture Partners and existing shareholders to accelerate customer development and to continue to deepen the complexity of…