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Prediction Series 2019: Interview with Einat Weiss, VP Global Marketing, NICE

Tell us about your role at NICE and how you leverage technology to manage your team and complete tasks you are responsible for. I lead the global marketing strategy for NICE, reinforcing our company’s mission of perfecting customer experience and preventing financial crime. This includes overseeing all go-to-market strategies, including demand generation, brand awareness and field activities. Technology plays an important role in every aspect of my job, from executing marketing activities to enhancing team…

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. DSPs that…

Swrve Appoints Tara Ryan as Chief Marketing Officer

Executive Joins Customer Engagement Platform Leader to Drive Growth and Global Expansion Swrve, the leader in multi-channel marketing automation, announced it has appointed Tara Ryan as chief marketing officer (CMO). Ryan will drive the growth of one of the industry’s most intelligent customer engagement platforms, which is built to enable global brands to optimize their digital presence across channels, devices, and time zones. Swrve has also announced Barry Nolan as the company’s new chief strategy officer. As CMO,…

KIOSK Information Systems and Beabloo to Demonstrate Targeted Facial-Recognition Advertising Through Digital Signage at NRF 2019

Beabloo, a pioneering company in Active Customer Intelligence solutions that improve retail customer experience, is collaborating with KIOSK Information Systems (KIOSK), an industry leader in self-service solutions, to showcase a digital signage display with active customer intelligence. The combined solution will be demonstrated at NRF in New York City, Booth #3755, January 13 – 15, 2019. “Implementing intelligence-enabled digital signage allows Retailers to improve the efficiency of their marketing campaigns by…

Voicify to Be a Silver Sponsor at the 2019 Alexa Conference in Chattanooga, Tennessee

Voicify, a voice experience platform provider, announced that they will be attending as a Silver Sponsor of The 2019 Alexa Conference, Jan. 15-17, 2019 in Chattanooga, TN. Jason Fields, Chief Strategy Officer of Voicify said, "We are honored to be a part of this year's Alexa Conference. The event brings together a vast group of great minds, all who share a similar passion for the future of voice technology. We're looking forward to gaining the value of interacting with some of the other market-leading companies, as well…

LotLinx Releases The Future of Search Engine Marketing with an AI Powered App for Automotive Dealers

Results of Two-Year Study Shows That Game Changing AI Marketing Solution Significantly Outperforms Human-Managed Campaigns by Increasing Shopper Engagement While Reducing Average Cost-Per-Click by 60 Percent LotLinx, the automotive industry's leading authority on inventory marketing artificial intelligence (AI) solutions, announced an AI powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamically optimizes inventory…

Leanplum Bolsters Leadership Team With Former Marketo & Salesforce Executives

Mobile Engagement Leader Appoints New Chief Revenue Officer and New Chief Product Officer to Continue Exponential Growth and Transform the Future of Marketing Leanplum, the leader in mobile engagement, announced hires Kate FitzGerald (CRO) and Michael Ramsey (CPO) to support global growth and help innovative brands like Kayak, Opera, and Tinder build the customer loyalty that fuels business growth. In addition, Leanplum closed 2018 with impressive growth, industry accolades, and important product advancements.…

Interview with Marya Dzmitruk, VP Marketing, Zailab

"With the evolution of consumer behavior, we have to be ready to cater not only via multi-channel but via omnichannel for customers to go through their journey completely uninterrupted." Tell us about your role and journey into Contact Center software. My journey into the Contact Center space began on the enterprise sales side, having really interesting conversations with executives from large corporations while pitching a cloud contact center solution. It was eye-opening to see how the vast majority was opposed to a…

Prediction Series 2019: Interview with Jackie Palmer, GVP of Strategy and Solution Management, SAP Marketing Cloud

Tell us about your role at SAP. I lead the Strategy and Solution Management team for SAP Marketing Cloud. In this role, I am responsible for the strategic vision and direction of the product including long-term roadmap, partnerships, acquisitions, analyst and influencer interactions. I have more than two decades of experience in the marketing and customer experience space and have held various leadership positions in product management and marketing for software vendors such as Teradata, Infor and Epiphany. I was also a…

OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and…

Leading Independent Ad Exchange Is One of Only Five Companies Globally to Achieve Highest Level of Quality Certification OpenX, the world's largest independent advertising exchange, announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. Less…

Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019

By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America and Europe. The survey found 37 percent of companies expect their marketing budgets to increase, 42 percent expect them to remain flat year over year, and only 8 percent expect a decline. Organizations that…

Kaltura Launches Video Chat App for Microsoft Teams

Kaltura Makes It Easy to Create and Share Videos and Screen Captures as Part of Group Chats Within Microsoft Teams. Users Can Also Launch and Watch Live Webcasts Using Kaltura’s New App Kaltura, a leading video technology provider, announces the release of its new video chat solution for Microsoft Teams, to enable more ways for easy video creation and sharing as part of group chats. The new application empowers Kaltura customers to actively use video for communication and collaboration in Teams. Customers now have…

Unbabel and Intercom Partner to Provide Multilingual Messaging

Unbabel Builds Intercom App to Offer Multilingual Chat for Customer Service in up to 28 Different Languages, Servicing a Growing List of Companies Including Monese and Perkbox Enterprise Translation-as-a-Service provider Unbabel announced the release of its Unbabel Chat app to Intercom’s App Store. Intercom, a customer messaging platform that helps businesses accelerate growth through better customer relationships, announced the launch of its App Store earlier this year. Today the App Store features more than 130 apps…

Smartology Secures £2.8 Miliion Series a Financing, Led by Committed Capital

Adtech Company Investment to Aggressively Accelerate Global Sales, Marketing and Product Roadmap Smartology, the contextual adtech platform announces that it has closed its £2.8 million ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development and its expansion in North America and across EMEA. Tim Steel, Chairman of Committed Capital, has joined the Smartology board as Investment Director. Smartology offers…

Swiggy’s Chatbot, Powered By Layer’s Conversation Platform, Sees High Customer Adoption

Swiggy Moves from Call Support to Layer-Powered Messaging, Driving Cost Savings and Boosting Agent Efficiency Driven by a passion for providing superior support for its consumers, Swiggy, India’s largest food delivery platform, partnered with Layer to implement a unique customer support for Indian customers. This modern messaging solution featuring bots and new agent tools powered by Layer’s Conversational Business Platform has resulted in a series of business performance improvements for the food ordering and delivery…

WaveOptics and Compal Sign Strategic Partnership Agreement to Develop AR Wearables

WaveOptics, the leading designer and manufacturer of diffractive waveguides for use in Augmented Reality (AR) wearables, has formed a strategic partnership with Compal, one of the world’s leading manufacturers of smart devices and notebook PCs. “Users will enjoy the incredibly immersive experience made possible by WaveOptics’ waveguides and we expect high industry adoption to drive quick growth in the AR glasses market.” This agreement enables Compal and WaveOptics to develop AR wearables for the growing AR smart…

Tyco Retail Solutions Shifts Brand to Become Sensormatic Solutions

New Branding Encompasses Sensormatic Solutions’ Vision of Fast Forwarding Retail by Powering Operational Excellence and Creating Unique Shopping Experiences Johnson Controls announced a complete rebranding of its Tyco Retail Solutions offerings to Sensormatic Solutions. As part of the new branding, Johnson Controls will stop using Tyco Retail Solutions to describe the business portfolio, moving to Sensormatic Solutions as the umbrella brand for its portfolio of loss prevention, inventory intelligence and traffic…

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant's Core Strengths Leading to This Placement Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price optimization software market, identifies how solution…

SiriusXM Beats 2018 Subscriber Guidance and Issues 2019 Guidance

Total Paid Subscriber Base Reaches Record-High 34 Million SiriusXM announced it added 1.4 million self-pay subscribers to finish 2018 with approximately 28.9 million self-pay subscribers, exceeding the company's initial 2018 guidance by approximately 40%. Total net subscriber additions in 2018 were approximately 1.3 million, resulting in total paid subscribers of approximately 34 million at year end. The company also announced that it expects to meet or exceed its 2018 guidance for revenue, adjusted EBITDA and free…

Prediction Series 2019: Interview with Shirin Shahin, Director of Product Marketing, Brightcove

How will video be leveraged this year? In 2018, there was yet another turning point in the video marketing landscape as video continues to be one of the most leveraged forms of content. In fact, 87 percent of online marketers today use video in their content strategies. In 2019, we can not only expect another year full of new developments and video trends such as interactive video, shoppable content, GIFs, and more, but we’ll also see video leveraged for better communications both inside and outside the enterprise.…