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Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online

Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration to Entrepreneurship of Any Generation A groundbreaking international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them and build their digital brand. It’s a generation whose relationship…

The End of Interruption: IAB Rolls out New Advertising Best Practices

Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at people. Consumers are increasingly taking back control. For one, they are becoming less tolerant of annoying ads. 71% of Americans say ads are more interruptive than ever. Cue the rise of everything from ad blockers to paid streaming services. This shift means that brands must rethink their approach to reaching consumers. Eyeballs alone are no longer enough. Research and consumer behavior all point to the fact that…

Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

New Integration Enables Marketers to Use Real-Time Loyalty Data in Email Campaigns to Create Personalized Visual Experiences at the Moment of Open Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with CrowdTwist, a leader in omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open. By integrating…

Braze Achieves Global ISO 27001 Certification

Leading Customer Engagement Platform Recognized for Ongoing Commitment to Information Security Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more announced it has obtained ISO 27001 certification, representing its continuous commitment to providing customers with the highest level of information security management. The certification was performed by Schellman & Company, LLC, an ANAB and UKAS accredited Certification Body. ISO…

Prediction Series 2019: Interview with Carlo De Marchis, Chief Product and Marketing Officer, Deltatre

Tell us about your role and what first led you to join Deltatre. I’m currently Chief Product and Marketing officer at Deltatre, the global sport media services company. Incredibly enough, I joined Deltatre 30 years ago, when the company was just five people. It’s been a fascinating journey since then, and I have been at the forefront of innovation in the sports tech world — from launching the first website with real-time results in 1995, to today’s OTT revolution. My latest passion is finding new ways to delight paying…

Progress Named a Winner of G2 Crowd’s 2019 Best Software Awards

Two Progress Technologies Make the Top 100 Software Products of the Year Based on Customer Reviews Progress, the leading provider of application development and digital experience technologies, announced it has been named a 2019 winner of G2 Crowd’s annual Best Software Awards. The Best Software Awards provide a definitive ranking of the best software products worldwide, as rated by users. “The best thing about this award is that it is a definitive view by actual users, not just the opinion of a few industry watchers”…

Magisto Brings Mass-Scale Video Creation Capabilities To Marketing Platforms, E-Commerce Sites And Marketplaces Through the Launch of a…

Creating a New Standard for Online Marketplaces and Providing Simple, Scalable Video Creation to Millions of Small Businesses Magisto, the leading AI-powered video creation and marketing platform, announced the launch of their Strategic Partnership Program. Aimed at enterprise marketing and e-commerce players, the program provides large-scale, automatic video creation through a tool embedded in major e-commerce sites, listing sites, marketplaces, websites and more. “Through the Partnership Program, we’re aiming to…

General Motors Deploys NICE Performance Management to Improve Employee Collaboration

Nice Performance Management Version 7.0 Selected to Support GM’s ‘Best in Class’ Strategy and Improve Performance and Employee Engagement NICE announced that General Motors (GM) is implementing NICE Performance Management (NPM) version 7.0 to empower its contact center workforce in meeting the company's key business goals, including ensuring excellent customer satisfaction. Serving customers and dealers, GM’s contact center operations account for over 30 million interactions in 70 lines of business across 65 contact…

Insticator Expands Publisher Network, with the Embed Now Included on an Additional 1,500 Sites

The Company‘s Revenue Growth Increased by 601% in 2018 Insticator, a global leader in increasing engagement, research revenue and ad revenue for publishers through interactive content while enhancing viewability and purchase intent for brands, announced its growth metrics for 2018 and the evolution of its platform. As a result of its commitment to deliver highly engaging content and increase publisher’s ROI, Insticator has reported a 318% increase in company growth since 2017, with revenue growth experiencing a 601%…

Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey

Millennials Want to Bet More on the Big Game as Legal Gambling Blossoms Across US Millennials, famously, are more interested in enjoying experiences than making big purchases, thus it should be no surprise they want more from the Super Bowl besides the spectacle of the game, funny TV ads and an entertaining halftime show. From emerging gambling opportunities to an esports connection, Millennials want the Big Game to be even grander, according to a national survey measuring fan sentiment conducted by the Fan Experience…

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report

With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics platform CleverTap released its latest Industry Benchmarks for Mobile Payment Apps report. Based on the analysis of billions of data points aggregated from over 583 million unique users across 700+ million devices, the results reveal a highly-competitive landscape in which app publishers struggle to move users along the customer journey starting from user…

Americans Attracted To Entertainment On Social Issues, But Frustrated By Opportunities To Take Action: Survey

Veteran Hollywood Insiders Ric Robertson, Jonathan Taylor Announce New Offering With Advocacy Agency Tiller, LLC to Help Entertainment Companies Maximize Their Content's Social Impact, Financial Performance Americans are eager for Hollywood to produce more purpose-driven entertainment, especially when it provides information on the underlying issue and opportunities to take action, according to the results of a groundbreaking national survey released by Tirota, a new consultancy specializing in bolstering both the societal…

Trust in Ad-Supported Internet is Eroding

Fake news, digital ad fraud and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. While advertisers continue to demand transparency of their partners downstream — even going so far as to hold budgets hostage, consumers – who have enjoyed positive, emotional connections with their brands online — are at risk of turning off due to privacy concerns. Stakeholders will expect even greater clarity and accountability in the quality of the online platforms and content that they invest…

Fighting the Instagram Authenticity Battle in Influencer Marketing

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and the brands to preserve authenticity  Everyone wants to be popular online. Some even pay for the privilege, using bots to falsely inflate their followings in a bid to gain paid brand partnerships. Those who have, are right to be nervous. Following Keith Weed’s high profile announcement that Unilever would no longer be working with influencers with fake followings, all eyes were on the validity of social…

IST Expands Its Mobile Apps and Portal Offering Through an Alliance with BlueCrunch

IST is proud to announce a strategic alliance and investment with BlueCrunch, a leading digital enabler software company that helps brands and corporates improve their digital interactions through mobile apps and portals with end-customers. The IST BlueCrunch alliance will bring together two leading Customer Experience (CX) innovators that will harmonise and simplify the delivery of innovative world-class CX solutions that will directly impact end-customers. BlueCrunch will add Mobile Apps and fully immersive web portals…

API Fortress Plug-In for Kong Allows Developers and QA Testers to Record and Mock Live API Calls

Expedite the Delivery of New Microservices While Maintaining Quality with API Mocking with Kong API Fortress has been a leader since 2016 in continuous API testing, providing a complete suite of cloud or on-premises tools for agile development and CI/CD workflows. Today, API Fortress announces a new plug-in to capture live API calls and create mocks by leveraging the Kong microservices API management platform. As a global leader in open source API and microservices management, Kong joins the API Fortress ecosystem…

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

Interview with Yoav Schwartz, CEO, Uberflip

"Whether you’re selling insurance, technology or anything in between, marketers’ ability to engage with their prospects in personalized ways makes all the difference between failure and success." Tell us about your role and journey into Content Experience. What drove you to establish Uberflip? Randy Frisch (CMO and Co-Founder) and I started Uberflip with a clear goal to simplify the web for marketers, helping them create beautiful, trackable web experiences from their content without needing to involve IT. That’s paved…

Sprinklr Partners with the 3% Movement and Twitter to Track Purpose-Driven Super Bowl Ads

Follow #3PercentSB on Twitter to See If Sprinklr’s Real-Time Data Analysis Proves That Purpose-Driven Campaigns Drive More Engagement vs. Standard Brand Messages Sprinklr, the world’s leading front office platform, is partnering with Twitter and the 3% Movement to measure and analyze the response to purpose-driven advertisements during Super Bowl LIII. The mission of this campaign is to determine whether or not purpose-driven advertising campaigns drive more engagement on Twitter vs. campaigns with standard brand…

IBM iX and Sitecore Launch Global Marketing Services and Technology Agreement

Partnership to Deliver Customer Experiences That Drive Brand Loyalty and Increase Competitive Advantage Sitecore, the global leader in digital experience management software, announced a new global partnership with IBM iX, one of the world's largest digital agencies and global business design partners. The partnership will make available to clients Sitecore's leading web content management, commerce, and marketing solutions via IBM iX designers, technology experts, and industry strategists in 40 IBM Studios worldwide.…