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Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…

Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Businesses Can Now White Label This First of Its Kind TV Audio Streaming Technology For Their Mobile First Strategy Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity SDK for Audio. Tunity SDK for Audio gives any customer facing business, from restaurants to gyms, airports and universities, the ability to implement a white labeled version of Tunity's patented deep learning TV audio streaming technology. This allows users to…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

The New Product Allows Customers to Route Their Queries to Crowd Service Ambassadors and Improve Customer Service Limitless, the UK-based inventor and provider of a SaaS platform offering crowdsourced customer service, has announced its latest product – LimitlessLiveMessenger™. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service® platform. LimitlessLiveMessenger Could Cut the Typical…

Facebook Is Going the Extra Mile for User Data Security

Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter Application Review Process. Will Facebook Users Change Their Privacy Perceptions? As Facebook gets increasingly serious about user experience, they are now focusing on reviewing application developers. Facebook had earlier announced that they had issued an August 1, 2018 deadline to developers for re-submissions. Facebook wants to review applications to assess if they are meeting…

Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

Sitecore, the global leader in digital experience management software, announced the regional winners of the 2018 Sitecore Experience Awards. An international competition held on an annual basis, the Sitecore Experience Awards honor Sitecore customers and their partners who are delivering outstanding user experiences that feel personal to every customer and produce demonstrable business results. "The Sitecore Experience Awards reflect some of the most innovative examples for how companies are delighting customers and…

TechBytes with Brian Friedman, VP, Digital Innovation, Aventri

Brian Friedman VP, Digital Innovation, Aventri Events are the lifeblood of marketing and the event management software sector has grown rapidly over the last few years. The advent automation has meant that advertisers can now hone on an attendee's preferences and deliver personalization at scale. Brian Friedman, VP, Digital Innovation, Aventri (formerly etouches) spoke to us how the ideal event management software would function.Tell us about your role at Aventri and the team/ technology you handle. I serve as the

Nine Ways to Make Videos That Achieve Sales Closures

Audiences Are Shifting to Absorbing Content Through Video. This Shift Implies That Marketing Teams Need to Expand Their Content Marketing Campaigns to Text and Video. Martech Series Lists Nine Tips to Create Videos That Help in Closing Sales Faster Video content consumption is rising rapidly amongst consumers. This is a big opportunity for brands to showcase their products using videos. However, before getting into the creative process of creating personalized videos, publishers should have a basic understanding of the…

Five Ways to Create Great B2B Content

Web Content Today Aims to Sell and Persuade an Audience to Actively Engage in Business. It Is the Key in a Conversion Process and Induces Customer Engagement Content marketing, if done right can make your business stand out in the competition. You may be a blogger, a marketer, an SMB owner or perhaps a tech writer—getting a firm grip on your content is the stepping stone to succeeding in marketing. The content marketing landscape continues to evolve at a rapid pace. It is important to connect these dots and further…

Facebook Commits to Introducing Features that Stop Overuse

Critics and Medical Communities Are Strengthening Their Campaigns Against Social Media Misuse. As a Result, Facebook Has Finally Agreed to Tweak Its Services to Benefit Its Users 2018 has been a rough year for Facebook. Amidst the Cambridge Analytica situation and people’s criticism about the misuse of Facebook, the Social Media platform is seemingly slumped. However, Facebook is excelling in taking a stand. Both the issues had created a media storm. While Facebook is defending itself against the Cambridge Analytica case,…

Skuid Announces Skuid Portals to Optimize Business Connections and Customer Experiences

New Portal Template Allows Companies to Deliver Personalized Experiences for Customers, Partners or Employees That Drive Engagement, All Without Writing Code Skuid, the leading cloud application platform, announced Skuid Portals, an easy and code-free way to create personalized and intuitive user experiences for business needs. Skuid Portals allow companies to provide secure, personalized access to business information for customers, partners and employees, all within a central interface. Delivering on its no-code promise,…

Industry Insights About Google’s New Capabilities, Design Systems, Fresh Methods for Efficient Marketing and Instagram’s Usage…

Top Picks from Martech Series. Original MarTech Insights from the Week Gone By. Our staff writers present a sneak peak about the latest from Google. They have also been covering the importance of Design Systems along with emerging Social Media methodologies. Our last round-up for the week is about Instagram’s latest user control feature and how it will help stop Social Media abuse. Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event Google Cloud Next ’18 Led the Way in Turning More Heads that…

Fireside Chat with Sandie Overtveld

Sandie Overtveld talks about how sales professionals should train themselves to master sales automation, reporting and intelligence tools Know Me Please tell us about your role at Zendesk and about your career journey. I lead Zendesk's Asia Pacific & Japan Go-To-Market teams, helping our clients transform their customer service into meaningful customer engagement with beautifully simple solutions. Prior to Zendesk, I was at Hewlett-Packard Enterprise Services, where I led the Microsoft Dynamics Service Line for…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Mobile App Development Platforms

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Mobile App Development Platforms report for the third consecutive year. In the report, Gartner evaluated 19 Mobile App Development Platforms (MADP) vendors against 15 different criteria based on their ability to execute and completeness of vision. According to the report: "The MADP was first defined by Gartner in 2012 as a platform for…

Apester Launches a Story Suite for Online Publishers and Businesses

Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement experiences inspired by social networks. With the new Story suite, online brands are now able to produce Instagram-like stories in minutes and seamlessly blend them into their sites without any need for a designer. Brands can distribute their stories across their online properties with the Story Strip, a carousel of your site's live Stories, located at the top of an…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

FeedStock Secures Funding After Launching Sell-side Interaction Analytics Product

FeedStock, a leading provider of business engagement analytics, announced the completion of a round of fund-raising. Securing the company's financial future, this round comprises existing as well as new investors, a spokesman for FeedStock said. "We are delighted at the support of our existing investors and we welcome our new investors. We are excited to be working with this investor base to move FeedStock to the next growth phase." The release of FeedStock's sell-side automatic engagement analytics solution was…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…