TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape

Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data is currently at the height of digital advertising analytics. Inscape accesses millions of TVs across a wide range of content sources and delivers the data the same day. This helps adtech buyers and publishers to gain a more granular and comprehensive understanding of audience viewing and engagement across both content and advertising. To better understand how content recognition…

Interview with Daniel Kravtsov, CEO, Improvado

"Talented people should not be wasting their time spreadsheeting. They should be spending their time analyzing data, optimizing campaigns, and developing new strategies."Tell us about your role and how you got here? What inspired you to co-found a technology company? I founded four companies back in Russia and had two successful exits, one in the adtech space. I moved out to San Francisco and started a trading desk with a small team. But after hundreds of meetings with digital media agencies and businesses, we discovered…

Email Marketing Company Emma Delivers Solution-Driven Integration with Venga

This Venga Dine Integration is Part of Emma’s Partner Program to Build Best-Breed Tech Stack for Restaurant Marketers Emma, a provider of best-in-class marketing software and services, announced integrations with guest analytics platform partner, Venga, featuring their restaurant industry solution Venga Dine. With the only 3rd party OpenTable-POS integration on the market, Venga unlocks actionable visit, purchase, and social data so restaurants are empowered to nurture guest experiences and advance operational…

Kustomer Secures $26 Million in Series B Funding to Modernize Customer Experience

Kustomer CRM Platform for Customer Experience Enables Service Organizations to Know Everything About Every Customer Kustomer, the modern CRM platform for customer experience, service, and support, announced that it has raised $26 million in a Series B financing round, bringing its total funding to $38.5 million. Redpoint Ventures led the round with participation from Series A investors Canaan Partners, Boldstart Ventures, and Social Leverage. Cisco Investments also joined as a new strategic investor. Additionally, Tomasz…

eRelevance Introduces a Suite of Tech-Powered Services

Pioneer in Consumer Engagement Services Continues to Identify & Solve Critical Challenges Facing SMBs eRelevance Corporation, the leading provider of consumer engagement services for small- to medium-size businesses (SMBs), announced a suite of tech-powered services to help SMBs grow more cost-effectively. The services drive more demand, lower advertising costs and improve lead conversion. "We are uniquely focused on changing small businesses forever by bringing big-company consumer engagement capability to them as…

How to Be Less Boring at Your Next Webinar

Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach $1 billion in the next decade. This is mainly due to the fact that they’re such an effective marketing tool. A webinar gives you a conversation at scale, which no other platform can deliver. And yet, webinars aren’t always treated with the attention they deserve and sometimes come across as overly scripted or just plain boring. The challenge for webinar hosts is making their presentations more…

Mobify Names David Ogidi Director of EMEA Sales

Mobify, a World Leader in Progressive Web Apps for Ecommerce, Accelerates to Help Retailers and Brands Improve Customer Experience, Drive Mobile Revenue Mobify, the world leader in Progressive Web Apps (PWAs) for ecommerce, is accelerating its operations across Europe, the Middle East, and Africa with the appointment of David Ogidi as Director of EMEA Sales. Ogidi brings more than two decades of experience establishing and expanding leading digital experience, SaaS, and enterprise software companies through highly…

Fireside Chat with Jean Chen

Jean Chen talks about her journey in SaleScout and how she motivates B2B teams with the latest best practices in sales tech Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term sales goals at SaleScout? Our business development team of seven works hand-in-hand with one another. Like other tech companies, we have broken down the funnel to focus on demand generation at the top and closing sales at the bottom. To remove the hiccup often found between the top and bottom of…

Remesh Announces Anthony Caputo as VP of People Science

A Seasoned HR Leader, Anthony Caputo Brings Diverse Experience in HR and Employee Intelligence to Accelerate Remesh's Growth Remesh, the software company utilizing artificial intelligence (AI) to reinvent the way organizations conduct research, announced Anthony Caputo as Vice President of People Science. Remesh is at the forefront of the next frontier of insight gathering with a platform that is faster, more intuitive and more affordable than traditional research and employee engagement methods, delivering valuable…

Datorama Launches Data Canvas — AI-supported Data Visualization for More Impactful Marketing Analytics

Ticketmaster, iProspect, Spark Foundry, Huge among early adopters Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have empowered marketers in similar ways to manage data integration,…

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive To Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand its technology and grow its service suite. Sturm brings to the role decades of experience after most recently serving as president and CEO of global loyalty leader,…

Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances

New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced it has expanded its senior team with two strategic hires. Jim Misuraca and Mike Tumalty have joined the company as Vice President of Strategic Alliances and Vice President of Global Inside Sales, respectively. The team growth is the latest in a…

Iconic British Retailer Fenwick Turns to Salesforce to Launch Digital Shopping Experience

Together with Salesforce Marketing Cloud and Service Cloud, Fenwick Will Deliver Personalized, Connected and Fast Digital Shopping Experiences Salesforce, the global leader in CRM, announced that British department store Fenwick has selected Salesforce Commerce Cloud, Marketing Cloud and Service Cloud to deliver new digital shopping experiences. With nine stores in the UK and 135 years trading, Fenwick faced the challenge of rising customer expectations in a world that is fast becoming digitized. Fenwick needs to be…

Is it Worth Investing on Video Content for Smaller Screens?

Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads StudioNow’s 2018 Pulse of Video Industry survey has revealed marketing and advertising professionals’ perspectives on key industry trends. A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution…

[24]7.ai Partners with Blue Prism to Deliver New AI-Enabled Automation Capabilities For Virtual Agents

Collaboration Offers Access to AI-powered Virtual Solutions that Improve Chatbot Efficiency and the Customer Experience 7.ai, a leader for intent-driven customer engagement solutions, announced that it is partnering with Blue Prism on a new joint offering that allows 7 AIVA customers to use Blue Prism's Digital Workforce to efficiently automate hard-to-access back and front office systems. By combining 7.ai AI-powered virtual agents/chatbots with Blue Prism's Digital Workforce, 7.ai users can automate processes faster,…

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…

LinkedIn Joins the Bandwagon; Offers Carousel Ads For Sponsored Content

After Facebook, Twitter and Instagram, LinkedIn Lets Brands to Customize Ad Content Through Carousel Ads It’s a little late to the party, but LindkedIn has managed to improve its ad offerings with the addition of carousel ads for Sponsored Content. This adds to LinkedIn’s ad suite, which includes sponsored video ads and lead gen ads offering. Using as many as 10 cards (only images, no video offerings yet), brands can tell their story and interact with their target audience. Carousel ads allow brands to add texture to…

Percolate Launches Percolate Next to Eradicate the Content Bottleneck

Percolate Next Ushers in New Era for the Leading Content Marketing Platform Company Percolate, the System of Record for Marketing®, announced Percolate Next, its next-generation Content Marketing Platform, to address the content bottleneck. The content bottleneck is the gap between the demand for content and a marketing organization's ability to deliver on that demand using the people, tools, and resources at its disposal, and as a result, less than half of content marketing projects move along efficiently. The bottleneck…

Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Lattice's Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer's Journey Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria. Lattice has now been…

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…