Banner Before Header

Storyful Announces the Integration of Snap API into Newswire

Storyful, the leader in discovering, validating, and acquiring social video for global media organizations, has announced today the integration of the Snap API into the Storyful Newswire and their tech stack. The Snap API will feed video content, geolocation and time stamping data, allowing Storyful to sequence breaking news events and source user video. Fully integrated into the Newswire, the Snap API allows Storyful to trace stories across multiple platforms in sequence to deliver unique social intelligence and video to…

How to Grow Your Presence on Twitch in 2018

Stay Updated with the Latest Trends on Why Twitch Is the Largest Online Gaming Video-Streaming Platform, and How You Can Be a Part of This Community Twitch is a popular one-of-its-kind online service for power-packed digital gaming experiences. When it first launched in 2011, Twitch focused entirely on video games, but since then it has expanded to include various streams aligned with art, music and talk shows. There are over 2 million unique visitors that flock to Twitch on a monthly basis, apart from the 17,000 of those…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

AI-Powered Account-Based Marketing Solution Drove 2x Increase in New Bookings Quarter-Over-Quarter Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar 2017. The company increased quarter over quarter bookings by 2x and is on track to be cash flow positive in Q3 2018. "B2B marketers are increasingly seeking to execute an account-based marketing and sales strategy at scale. They realize the need for a trusted…

Highspot and Outreach Partner to Engage Buyers with Content at Scale

Highspot, powering modern businesses with the industry's highest-rated sales enablement platform,  announced a new integration with the Outreach sales engagement platform. With this new integration, sellers can leverage Highspot’s AI-driven platform to bring relevant sales assets and content to Outreach’s best-in-class customer engagement and communication engine. “Our integration with Outreach enables sellers to take their engagement strategy to the next level,” said Jon White, Vice President of Product at Highspot. “Now…

Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns The…

Dialing In On The Importance of an Omnichannel Strategy – Wireless Retailers Expanding Store Fronts

Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an old device will dictate the customer’s urgency to explore purchasing a new device. A flexible, omnichannel trade-in platform can revolutionize the way consumers and businesses upgrade to the latest technology and provide a unique and consistent customer experience across all channels. The Changing Role of Retail E-commerce has created a world of convenience and customers…

TechBytes with Nishant Khatri, VP Product Management, PubMatic

Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented and attracts more eyeballs than any other ad tech solution. Owning your programmatic solutions offers incredible benefits. Last month, leading SSP for digital advertising, PubMatic, unveiled the PubMatic Cloud for Publishers and tech companies. This would enable PubMatic's customers to achieve full transparency and achieve greater control over their programmatic…

AceBot Launches Emotion AI Based Surveys To Tackle Survey Fatigue

AceBot, an AI based conversational survey tool, introduces emotion understanding capabilities to survey conversations. This enables users to tag sentiments of respondents and ask personalized follow up questions based on that sentiment. Emotion AI can be enabled by users for any open ended questions with a simple check box. All done on one survey, all done in real time! Why should companies switch to emotion based conversational surveys? Survey fatigue has been the most common problem faced by companies that run…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Dialpad Raises $50 Million in Series D Funding to Reinvent the Phone Call

Company Doubles Down on Innovative AI Capabilities, Expands Talent Base Dialpad, the pure-cloud business communications provider, announced it has raised $50 million in Series D funding. ICONIQ Capital led the round, with participation from existing investors Andreessen Horowitz, Amasia, Scale Venture Partners, Section 32 and Work-Bench, bringing Dialpad's total funding to $120 million. The new capital will accelerate momentum for Dialpad's real-time AI technology and further establish its products as business-critical…

SpotMe Named a Leader in G2 Crowd Summer 2018 Mobile Event Apps Grid

SpotMe, a leading enterprise engagement platform for live event, virtual meeting and engagement apps, announced that it has been named a Leader in G2 Crowd's Summer 2018 Grid for Mobile Event Apps. The company earned high marks for implementation, relationship and usability. "At SpotMe, we pride ourselves on providing our customers with a battle-tested, flexible software platform and adaptable service levels delivered by our world-class team," says Pierre Metrailler, CEO of SpotMe. "We are honored to have been named a…

HubSpot Launches Marketing Hub Starter to Give Growing Businesses the Tools They Need

New Software Tier Builds on Features of Free Marketing Tool with More Powerful Engagement and Nurturing HubSpot, a leading CRM, marketing, sales, and customer service platform, launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot's platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable alternative to other…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…

Activating Customer Data with AI-Based Technologies in Business

To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises engagement with customers. Furthermore, as enterprises adopt digital technologies for their internal and external processes, a large amount of digital…

Oracle Responsys Introduces the SMS Public Aggregator Network (SPAN) for Mobile-First Economy

Oracle Helps Businesses Launch Mobile Marketing Faster and Easier With Industry's First SMS Public Aggregator Network  To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle's SPAN is a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the aggregator of their choice. At the time of…

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

TechBytes with Alon Alroy, Co-Founder, Bizzabo

Alon Alroy Co-Founder, Bizzabo Bizzabo, a Martech RADAR 2018 Company for Event Management and Tracking, recently announced a string of B2B partnerships with the most promising marketing and sales technology platforms. Alon Alroy, Co-Founder, Bizzabo shares his roadmap for the company and the benefits that customers and new partners could expect now and in the future.Tell us about your recent SaaS partnership announcement, why was this significant? We recently announced over a dozen new partnerships that we formed with…

For a Reported $800 Million, Salesforce Acquires Datorama

Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. “With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth,” wrote…