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Urban Airship Named a Leader in the 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

Urban Airship Positioned in the Leaders Quadrant and the Furthest on the Completeness of Vision Axis Overall Customer engagement company Urban Airship announced that it has been named a Leader by Gartner, Inc. in its 2018 Magic Quadrant for Mobile Marketing Platforms*. Among 15 vendors evaluated, Urban Airship was positioned in the Leaders quadrant and furthest to the right on the completeness of vision axis overall. A Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the…

Yarden Malka Joins Optimove as Chief Operating Officer

Yarden Malka Joins the Company to Support its Next Phase of Growth Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments—R&D, product and IT.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? Yaren Malka joins Optimove at a pivotal point in…

GotChosen Launches First Ever Social Content SSP

GotChosen, the first of its kind social content SSP, announces the general availability of its social content monetization platform for publishers. GotChosen now enables publishers to create an on-site social experience where their readers can view and engage with their proprietary social media content from all of their social media channels, creating a programmatic marketplace supporting display, native, and video advertising. Oz Silva, GotChosen's CEO, defines the opportunity, "For most publishers, publishing to…

Tru Measure Adds Andrew McFadden as Director of Sales and Marketing

Andrew Mcfadden, a Local Media Advocate Joins Tru Measure to Accelerate Sales Growth Across New Verticals Tru Measure, a digital marketing services platform, has named Andrew McFadden as Director of Sales and Marketing. “Andrew brings a unique combination of innovation, marketing and sales experience to our team,” said John Hoeft, General Manager of Tru Measure.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? John added, “His vast knowledge of marketing automation, lead…

Braze (Formerly Appboy) Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

Report Recognizes Braze (formerly Appboy) for Ability to Execute and Completeness of Vision Braze (formerly Appboy), the leading global customer engagement platform, has been recognized as a Leader in Gartner's inaugural 2018 "Magic Quadrant for Mobile Marketing Platforms" research report with the highest placement on the ability to execute axis in the entire Magic Quadrant.1 According to the report, "Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing…

The CX of the Future

Customers want deeply immersive experiences that give them a truly authentic connection to the brands they love. From retailers to sports teams to music and beyond, brands of all kinds can secure lifelong customer and fan affinity by delivering creative experiences that drive better engagement. Maximizing customer engagement is critical to the backbone of any brand. Research has shown that consumers are five times more likely to check out products and services from brands they trust, four times more likely to refer brands…

Leanplum Named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Leanplum, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Born in the mobile world, Leanplum is an engagement platform uniquely built for today's forward-looking brands to meet the real-time demands of their customers. The platform captures and transforms data into an understanding of users' context, empowering brands to deliver unified experiences that are timely, relevant, and tested — creating the customer loyalty that fuels business growth. In this report,…

TechBytes with Ben Gaines, Group Product Manager, Adobe

Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions Q2, 2018. Adobe scored the highest points in insights, action, usability, product road-map and vision, and partner ecosystem. Following this announcement, Ben Gaines, Group Product Manager, Adobe spoke to us about the state of Marketing Analytics and why Adobe Analytics is a more refined product than the rest of the competition.Tell us about your role at Adobe and the team and…

Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet

"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform better."Tell us about your role at Dun & Bradstreet and how you got here. My role is to lead all marketing functions including go-to-market strategy, demand generation, brand, digital, customer marketing, messaging, content, field marketing, sales enablement, events, analytics and operations. I joined Dun & Bradstreet three years ago and was named Global Head of…

True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

8×8 Announces General Availability of X Series

First Cloud Solution to Integrate Voice, Conferencing, Collaboration and Contact Center on a Single Platform to Radically Transform Enterprise Communications 8x8, Inc., a leading provider of cloud phone, meeting, collaboration and contact center solutions, today announced general availability of 8x8 X Series, the next generation system of intelligent enterprise engagement for all customer and employee interactions. Now available in the US and UK, X Series helps companies radically transform enterprise communications with…

SimpleReach Launches First All-in-One Digital Video Measurement Platform

Leader in Branded Content Data Now Enables Brands to Track Owned, Publisher Partner, and Influencer Video Performance Across All Digital Platforms SimpleReach, the leading content data cloud, announced today the public release of its all-in-one video measurement platform that enables brands to seamlessly track owned, publisher partner, and influencer video performance across an increasingly complex digital video landscape. All marketers can now utilize the SimpleReach video measurement platform as their "mission control"…

LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers

Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp's identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream's addressable media marketplace. As a result of this unique partnership, marketers will have a one-stop data activation platform to deliver more accurate and…

Shiftboard Expands into Europe to Help Enterprise Customers Lower Labor Costs and Improve Employee Satisfaction

Expansion of Cloud-Based Scheduling and Hourly Workforce Management Solution Is Backed by New Regional Team, Multi-Language Support and GDPR Compliance Shiftboard, a global leader in employee scheduling and workforce management solutions, announced its expansion into Europe as part of the company's commitment to help enterprise customers around the world lower labor costs, while increasing employee productivity and engagement. Led by recently hired Vice President of International Operations Ian Herbert-Jones. Shiftboard's…

Storyful Announces the Integration of Snap API into Newswire

Storyful, the leader in discovering, validating, and acquiring social video for global media organizations, has announced today the integration of the Snap API into the Storyful Newswire and their tech stack. The Snap API will feed video content, geolocation and time stamping data, allowing Storyful to sequence breaking news events and source user video. Fully integrated into the Newswire, the Snap API allows Storyful to trace stories across multiple platforms in sequence to deliver unique social intelligence and video to…

How to Grow Your Presence on Twitch in 2018

Stay Updated with the Latest Trends on Why Twitch Is the Largest Online Gaming Video-Streaming Platform, and How You Can Be a Part of This Community Twitch is a popular one-of-its-kind online service for power-packed digital gaming experiences. When it first launched in 2011, Twitch focused entirely on video games, but since then it has expanded to include various streams aligned with art, music and talk shows. There are over 2 million unique visitors that flock to Twitch on a monthly basis, apart from the 17,000 of those…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

AI-Powered Account-Based Marketing Solution Drove 2x Increase in New Bookings Quarter-Over-Quarter Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar 2017. The company increased quarter over quarter bookings by 2x and is on track to be cash flow positive in Q3 2018. "B2B marketers are increasingly seeking to execute an account-based marketing and sales strategy at scale. They realize the need for a trusted…

Highspot and Outreach Partner to Engage Buyers with Content at Scale

Highspot, powering modern businesses with the industry's highest-rated sales enablement platform,  announced a new integration with the Outreach sales engagement platform. With this new integration, sellers can leverage Highspot’s AI-driven platform to bring relevant sales assets and content to Outreach’s best-in-class customer engagement and communication engine. “Our integration with Outreach enables sellers to take their engagement strategy to the next level,” said Jon White, Vice President of Product at Highspot. “Now…

Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns The…