Latest Martech Company for Social Media, Skorr is Now GDPR-Compliant

With Data Privacy a Priority, Skorr Redefines Social Media Influence Measurement, Empowers Individuals to Be More Effective On-Line As General Data Protection Regulation (GDPR) Compliance comes into effect across Europe this week, individuals active on social media are turning to Skorr for a safe, effective way to build and manage their online presence. Launched this month, Skorr gives users control of their digital presence by measuring, monitoring and verifying behavior to help them safely navigate social media channels…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

Gartner Report Names Storybulbs as “Cool Vendor” in Personalization for 2018

Storybulbs Drives Customer Success through Personalized Videos Storybulbs, the company which helps brands engage and connect with customers using Personalized Videos, is proud to announce that it has been named as a “Cool Vendor” in the Gartner Cool Vendors 2018 Report. Gartner, a globally renowned research, and analysis firm has selected new Cool Vendors in key areas of technology and published a series of reports. The reports evaluate innovative and interesting vendors in digital marketing and commerce that are…

Riding Rapid Growth, ViralGains Moves to New Headquarters

VIralGains Records Over 500% Three-Year Growth as Demand for Insight-Driven Video Advertising Rises ViralGains, the industry's only digital video advertising journey platform, announced the opening of its new headquarters in the heart of Boston’s financial district. Located at 10 Post Office Square, the space allows for engineering, data science and marketing team expansions, which are being driven by the increased demand for ViralGains’ ad solutions. The company has recorded a three-year growth rate of over 500 percent,…

Seventh Sense Launches New Partnership Program

The Firm Also Announces Participation in Hubspot’s Apps for Agency Services Program Seventh Sense, the leading sales and marketing software system, has announced its participation in HubSpot’s Apps for Agency Services Program. The program is designed to bring together partner communities so they can expand service offerings. Seventh Sense will be enhancing their email marketing strategies by offering Seventh Sense subscriptions to HubSpot agencies. Seventh Sense has also decided to debut the Agency Partner Directory and…

Chatbots Are the New HR Managers

Chatbots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we'll see a major transformation is HR. HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large…

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

4Cite CEO Bob Gaito Explains How the Shopping Elsewhere Platform Utilizes Data to Notify Online Merchants When Their Customers Are Actively Shopping In March at Shop Talk 2018, 4Cite announced that their customers have managed to increase revenues by ~20+ percent because of 4Cite’s proprietary Shopping Elsewhere™ email triggers. Shopping Elsewhere™ email triggers provide valuable insight that prompts real-time, personalized offers at the moment. All this, when potential customers are actively checking in their inbox or…

Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales With Breakthrough Standalone Virtual Reality Headset Experience

Trio Will Accelerate VR Sales and Marketing Applications for Fortune 500 Companies Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage Solo with Daydream. A first for the Google Daydream platform, the Mirage Solo functions…

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

"Webinars (Casting) are not only a viable format to deliver relevant stories and content across the buyer's journey but also a way to deliver multiple touches in a single event." Tell us about your role and how you got here? As the worldwide leader of performance marketing for IBM Hybrid Cloud, my team and I bring subject matter expertise to our integrated marketing teams to drive more effective (conversion) and efficient (ROI) demand generation.  I’ve such amazing opportunities throughout my career afforded…

Panopto Announces the Easiest Way to Consolidate Video Collections

The Latest Product Release by Panopto Also Expands Support for Video Management, Editing, Analytics, and Quizzing Panopto announced the latest update to its enterprise video platform. The release continues Panopto's focus on making it easy to centralize, search, and manage video content. As part of this update, Panopto has announced a new public specification that enables organizations to consolidate disparate video collections into secure, centralized repositories. Panopto has also further enhanced its video content…

Outreach Secures $65 Million In Series D Funding To Increase Revenue Team Productivity And Return

More Than 2,400 Companies Use Outreach's Machine Learning Technology to Generate High-Quality Leads, Close Deals and Retain Customers Outreach, the leading Customer Engagement Platform, has secured $65 million in Series D financing, more than doubling the company's valuation over its Series C round. The round was led by Spark Capital and includes investment from Sapphire Ventures as well as from existing investors DFJ Growth, Four Rivers Group, Mayfield, MHS Capital, Microsoft Ventures and Trinity Ventures, bringing…

Mapping Capabilities Added to Futuri Media’s TopLine, Designed to Drive Additional Revenue for Radio Clients

Futuri Media's TopLine delivered $100 Million in Incremental Revenue Clients in 2017; New TopLine-MapIt Feature Expected to Further Drive Revenue Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, today announced that its TopLine system has added the TopLine-MapIt feature, which creates custom maps showing stations' geographic reach relevant to a potential client's business. TopLine-MapIt is now available to display sales research for business categories for…

Verve Announces Additions To Executive Leadership Team

Erin Madorsky and Joseph Galarneau Sign on as Chief Revenue Officer and Chief Product Officer at Verve Verve, the leader in location-powered mobile marketing, announced the appointment of two executives to its leadership team: Erin Madorsky, to the position of Chief Revenue Officer, and Joseph Galarneau, to the position of Chief Product Officer. Both assume their new roles immediately, reporting to Verve CEO Tom Kenney. Madorsky joins Verve from a ten-year tenure at Viant, a division of Meredith where she was most…

Braze (Formerly Appboy) Opens New International Office in Singapore

Leading Marketing Automation Company Braze (Formerly Appboy) Expands Global Footprint in APAC with New Singapore Office Braze (formerly Appboy), the leading customer engagement platform that delivers messaging experiences across push, email, apps, and more, announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company's commitment to its investment to continue delivering and supporting our existing customers and expanding further into the region.…

Video Advertising Report Reveals Completion Rates at New Highs, Fraud Rates at New Lows

Performance Benchmarks from Extreme Reach Show Positive Trends for Campaign Metrics That Matter for Brands and Agencies in Video Advertising Video advertising technology provider, Extreme Reach has released its Q1 2018 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The report found that the Desktop campaigns have experienced its fourth consecutive quarter of decline. Dropping 41.6 percent compared to Q1 2017, desktop…

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked obvious questions. As a result, he was often perceived as not being “in the know” or not that bright. Ironically, he always solved the crime. As I carefully observe the ever-changing landscape of the marketing operations (MO) function, I must ask the most obvious question: Why doesn’t…

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-Commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations and is the focus of more consumer talk than…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

SalesLoft Acquires Noteninja to Bring AI-based Sales Meeting Intelligence

The Acquisition of Noteninja Allows SalesLoft Customers with an Advanced Opportunity to Deliver a Better Sales Experience to Their Customers Based on Sales Meeting Intelligence In a major salestech announcement, SalesLoft has announced that they have acquired Noteninja to meet the growing demands of the users and authentic sellers around the world. Noteninja is a leading meeting intelligence provider that also provides call transcription services using AI. In a blog post from CEO of SalesLoft, Kyle Porter, he mentioned…