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TechBytes with Alon Alroy, Co-Founder, Bizzabo

Alon Alroy Co-Founder, Bizzabo Bizzabo, a Martech RADAR 2018 Company for Event Management and Tracking, recently announced a string of B2B partnerships with the most promising marketing and sales technology platforms. Alon Alroy, Co-Founder, Bizzabo shares his roadmap for the company and the benefits that customers and new partners could expect now and in the future.Tell us about your recent SaaS partnership announcement, why was this significant? We recently announced over a dozen new partnerships that we formed with…

For a Reported $800 Million, Salesforce Acquires Datorama

Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. “With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth,” wrote…

Aktana Announces New Product Integrations with Salesforce for the Life Sciences Industry

Integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI Apply Aktana's Decision Support Expertise to Drive Intelligent Multichannel Engagement with Healthcare Professionals Aktana, a pioneer in decision support for global life science companies, announced new product integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI. The native integrations embed decision support in sales and marketing teams' workflows to drive smarter multichannel engagement. That decision support takes the…

Trigo Vision Unveils Advanced Retail Automation Platform; Announces $7 Million Seed Funding

World-Class Algorithmics Experts Take on Amazon Go, Microsoft and Other Tech Giants in the Frictionless Checkout Race Trigo Vision, a computer vision startup reshaping the retail experience, emerged from stealth and announced $7Min a seed funding round by UK-Israel based Hetz Ventures and Vertex Ventures Israel. Trigo Vision's platform combines a highly sophisticated, ceiling-based camera network with machine vision algorithms to identify and capture customers' shopping items with exceptional levels of accuracy during…

Aurea CRM Introduces New Ways to Increase Sales Performance On-the-Go

Aurea CRM.client Unleashes BYOD Mobility and Offline Enablement to Help Sales and Marketing Teams Conduct Their Most Important Work on Their Favorite Devices Aurea Customer Relationship Management (ACRM)  announced several product enhancements, including the release of a new mobile app, called Aurea CRM.client. This latest mobility innovation extends ACRM's existing iOS and Windows offerings so customers can seamlessly access essential functionality on the platforms and devices they use most, making it easier to get work…

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM Leading global marketing and corporate communications company Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the consumer that can be dynamically tracked and shared…

Clinch Delivers World’s First Dynamic Instagram Stories for Personalized Video Advertising

New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move aside LinkedIn and Twitter, and make way for Instagram. In the chats we do with the global marketers from various industries, most agree to the growing prominence of Instagram Marketing and how the social media and image sharing platform is steadily becoming the 'Product discovery platform' of the future. With the launch of IGTV and a recent update to its Instagram Stories,…

Ansira Receives Industry Accolades Ahead of 100-Year Anniversary

Ansira Appoints New Executive Leadership, Acquires Brand Protection Agency, and Receives Recognition by Prestigious Independent Research Firm and MarTechExecs Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, announced tremendous company growth led by increasing year-over-year, top-line performance. In its 99th year, Ansira has been recognized as a leader and strong performer in the The Forrester Wave: Through-Channel Marketing Automation (TCMA)…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Implementing Multi-Touch Attribution: 7 Best Practices

The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage their best customers wherever they are – whether online, on their device, or on the go. While continuous growth in the digital space has created more opportunities, it’s also brought new challenges. Marketers can target consumers more precisely with more personalized, relevant information than ever before. But tracking, measuring and optimizing this activity across an ever-growing number of touchpoints…

High Alpha Scoops $100 Million Funding to Grow its Venture Studio Portfolio

Launches High Alpha Studio II and High Alpha Capital II Marking the Beginning of Next-Generation Wave for High-Speed Tech Innovation in Martech and Sales Tech It's an exciting Monday! Today, a leading venture studio that has launched numerous MarTech and Sales Tech companies announced its latest funding round. High Alpha raised $100 million to race ahead in the tech innovation game, fueling the next-generation wave for enterprise software making and SaaS launches. With the latest funding round, High Alpha becomes one of the…

Customer Analytics Can ‘Significantly’ Improve Bottom Line, but Most Brands Still Fall Short of Applying It in Real Time, per…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer

Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as possible before making a purchase decision. One negative or not-so-good recommendation could overshadow all other positive ones. So, how do marketers stay on top of their recommendations engine? In a purchasing journey, shoppers are most likely to read every recommendation that is backed by the most relevant media and reviews. WayBlazer makes this journey fully-automated and driven by AI. Adam…

Interview with Carson Conant, Founder and CEO, Mediafly

"Marketing leaders who can make decisions based on clear data, can move faster and focus on the right things because they know what works and what doesn’t."Tell us about your role at Mediafly and how you got here. I am the Founder and CEO of Mediafly, a Chicago-based provider of sales enablement technology. My objective when I founded Mediafly was to assemble an incredible team of leaders that excel in their unique areas and are passionate about their work. I focus most of my time collaborating with them on the vision…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

Interview with Maher Jaber, CEO and Co-Founder, BrandFIT

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us a little bit about your role at BrandFIT? My role at BrandFIT is essentially the visionary and the driving force behind the organization. I saw a need for a business like ours a few years ago and believed it was the right time to jump into this space. That said, I wanted to develop a platform like no other, one that was unique, easy to use, cost-effective, and that would…

Is Google’s Responsive Search Ads the Ultimate Advertising Hack You Need?

Experts are Calling The Machine Learning-powered Responsive Search Ads the Next Big Thing After 2016’s Google Expanded Search Ads Google just is rolled-out a new optimization feature for advertisers at Google Marketing Live. Termed the Responsive Search Ads, Google says that through it, the company is ‘putting machine learning into the hands of every advertiser’. “Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be…

Agora.io Releases React Native SDK For In-App Voice & Video Calling

Agora.io, a global leader in real-time communication solutions, announced the release of the Agora React Native SDK, an open source developer toolset for adding voice, video, and live broadcasting functionality to mobile apps using the React Native framework. The new SDK enables cross-platform building across iOS and Android platforms, making it easier and quicker to deploy and maintain embedded voice and video communication features within native mobile apps. React Native is an open source project started by Facebook…

Wicket Labs Secures $2.8 Million in Funding to Further Develop Industry-Leading Audience Insights Platform

WestRiver Group Leads Investment Round with Participation of Madrona Venture Group and Divergent Ventures Wicket Labs, an industry-leading provider of audience insights for subscription video services, today announced $2.8 million in financing led by WestRiver Group with participation from existing investors, Madrona Venture Group and Divergent Ventures. The funding will be used to expand the Wicket Scorecard which gives online video providers a deep analytical view of their current and future audience and to expand the…

DocuSign to Welcome New Board Directors

As part of its transition to a public company after a successful IPO in April this year, DocuSign announced that it will welcome three new members to its board of directors, and that five will in turn move off over the course of the year. Joining effective August 29, 2018, are former GoDaddy CEO Blake Irving, Docker chairman and CEO Steve Singh, and IBM Watson business unit GM Inhi Cho Suh. "We are thrilled to be welcoming Inhi, Blake and Steve into their new roles on our board," said Dan Springer, the CEO of…