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Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data

Bombora's Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora have joined hands today to transform how Marketo customers use data in their marketing campaigns. Bombora is now offering its services to new and existing Marketo customers globally. Built on a recently announced native integration, this relationship makes Bombora’s Company Surge™ intent data available to all Marketo customers. Don't Miss: MarTech RADAR 2018: Top…

ironSource Launches In-Ad Data Platform

New Dashboard in Beta with Top Partners; Gives Advertisers Previously Inaccessible Insight into In-Ad Performance and Creative-Level Reporting Leading mobile monetization and marketing company ironSource has released its In-Ad Data Platform, giving advertisers access to previously unavailable analytical data on how their ads are performing beyond the impression and the click. Currently, in a closed beta with selected premium partners, the platform also allows advertisers to access performance data at the level of a specific…

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios

IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment powerhouses. The addition of executives from Amazon, Viacom and Wonderhood Studios adds to the big-name line up of thought provoking and informative sessions and speakers already announced by IBC. “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to…

Interview with Mark Robinson, Founder and CEO, deltaDNA

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…

AGORA Images Closes 2 Million Euro Financing Round

The Spanish Start-Up Closed Its Second Financing Round with More Than 2 Million Euros, Exceeding Its Original 1.5 Million Target AGORA Images, the app where people win money with their best photos closed its second financing round over the 2 Million euro mark. AGORA closed its first round exactly one year ago, and plans to open a third round in the fall of 2018. Amongst its partners are known investors such as Gerard Piqué, Mnext Venture Capital (Javier Faus), WildInvest AG, Soller Invest S.L, Kabche Real Estate and…

TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

LiveMe and Musical.ly Entered a Deal to Give Live.ly Users a New Home for Live Streaming Content

Popular Live Broadcasting App LiveMe to Gain Influx of Users in Wake of Live.ly's Recent Shutdown as Musical.ly Steers Users in Its Direction LiveMe, the fastest-growing independent live broadcasting app in the United States, has entered a deal with Musical.ly to provide a new home for users of Live.ly, Musical.ly's standalone live streaming app that was recently shut down. Under the new agreement, Live.ly will direct its users to LiveMe by prompting users and new sign-ins with an in-app message encouraging them to join…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

Exploring Marketing Analytics, Social Media Integrations and User Scopes for Twitch

Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for Twitch. Original MarTech Insights from the Week Gone By Seven Things You Should Know About Marketing Analytics Complete Lifecycle of Web Marketing from a Bird’s Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns. Integrating AI with Social Media Marketing to Persuade Profitable Markets Together, AI and Social Media Could Help Marketing Teams…

MediaValueWorks Rolls Out Stakeholders Study For Actionable Insights

The Research Product Will Enable Enterprises to Garner Strategic Insights Across the Length and Breadth of Their Organization to Identify Scope of Efficiency, Productivity Improvement MediaValueWorks one among the leading agencies offering 360-degree communication services across the globe has added another jewel to its crown with the launch of “Stakeholders Study”. The study will involve exhaustive research, feedback interviews coupled with an aggressive focus on engaging the key stakeholders of an enterprise to…

Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging

Lithium Adds Apple Business Chat Beta to Messaging Provider Integrations Lithium Technologies, the leading platform for enabling brands to support, serve and engage customers,  announced its support for Apple Business Chat, allowing Lithium customers to meet hundreds of millions of iOS customers where they are — on one of the most the exciting new channels in the rapidly expanding messaging market. Apple Business Chat is a new way for users to communicate directly with businesses using the Messages app on iPhone and…

Swrve Named a Leader in Gartner Magic Quadrant for Mobile Marketing Platforms

Swrve Acknowledged for Completeness of Vision and Ability to Execute Swrve, the leader in real-time, multi-channel customer engagement, was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” based on Swrve’s completeness of vision and ability to execute. A complimentary copy of Gartner, Inc. Magic Quadrant for Mobile Marketing Platforms published on July 13, 2018 and authored by Mike McGuire, Charles S. Golvin, and Bryan Yeager research report is available here. The…

Facebook Introduces Five New Features in Ads Manager App

Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building Ads on Mobile Easier Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included an image cropper and a…

Fireside Chat with Victor Ricci

Victor Ricci talks about the journey in building Trend Pie’s social following of over 250 million members How does Trend Pie approach Influencer Marketing differently? Historically, influencer marketing campaigns have been relegated to one-off, point solutions due to the high cost associated with partnering with high-profile, personal brand influencers. But at Trend Pie, we’ve adopted a marathon vs. a sprint mindset, and work to create a sustainable, long-term relationship with our clients, delivering high-impact…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…

Entytle Insyghts Approved as the First Aftermarket Recurring Revenue Application on Microsoft AppSource

Entytle, the leading provider of Aftermarket Engagement solutions for Original Equipment Manufacturers (OEMs), announced that their Entytle Insyghts application has been published on Microsoft AppSource and is now available for all Microsoft customers. In order to be accepted as an offering on Microsoft AppSource, the Entytle Insyghts solution was thoroughly vetted and approved by Microsoft, including security and compliance reviews. Insyghts is a SaaS application purpose-built for B2B manufacturers to drive customer…

TechBytes with Krish Subramanian, Co-Founder and CEO, Chargebee

Krish Subramanian Co-Founder and CEO, Chargebee In subscription management and billing, automation can exist at multiple levels. Krish Subramanian, Co-Founder and CEO, Chargebee, spoke to us in detail about the state of automation for SaaS-based subscription and billing management platforms.Tell us about your role at Chargebee and the team/technology you handle. I am the Co-Founder and CEO of Chargebee. Chargebee empowers thousands of global businesses to easily manage subscriptions at scale, automate recurring…

AlphaNetworks Announces the Future of Media on the Blockchain with AI, Gamification, Tokens, Rewards, and Premium Content

AlphaNetworks Is Creating the First Global A.I. Powered Media Platform Combining Cable, OTT, and Online Video with Transparent Economics, Fair Creator Compensation, Proof of Engagement, and Rewarding Viewer, Content Owner, and Advertiser Experiences AlphaNetworks announced its video infrastructure powered by artificial intelligence (AI) and blockchain for the new era of media. The company’s digital framework provides creators, media companies and advertisers with applications for better video monetization, management and…

Interview with John Lim, Founder and CEO, linknexus

"Marketers don’t need to understand the tech but need to understand the power of what the tech can do."Tell us about your role at linknexus and how you got here. Starting and growing the digital agency, Life in Mobile, over the past 5 years made me realize that there was a great opportunity for a marketing intelligence platform like linknexus. This linknexus technology was tested and proven with my digital agency for clients like Pepsi, Heineken, and EXIT Realty with the goal to give marketers the freedom to control…

Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences  Pegasystems Inc. has launched the Pega Digital Experience API. Pega Digital Experience API is a set of design and application development capabilities that allow organizations to provide elegant and powerful digital experiences on any web or mobile channel. Part of the Pega Infinity™ digital transformation suite, the Pega Digital Experience API allows front-end developers to create consumer-grade user interfaces that…