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Dyspatch Visual Editor Empowers Users to Create and Edit Transactional and Triggered Email Content without Touching Code

Eliminates Organizational Inefficiencies and Improves Time-to-Market Dyspatch launched their Visual Editor, empowering marketers, designers, and product managers to create and change transactional and triggered email content quickly and easily without editing or deploying code. The Visual Editor allows even non-technical users to create complex emails in minutes, and measure time to market in days. According to the recent Dyspatch report, Transactional Email: Capitalizing on Missed Opportunities, which featured a report…

The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Verizon’s Digital CX with Managed Service to Help Large Businesses Intelligently Improve Customer Interactions Verizon launched a world-class suite of solutions that blends human and artificial intelligence to enhance the customer engagement experience. Digital Customer Experience (CX) is an end-to-end managed service that deploys automation into enterprise and business owner’s customer experience tools. Through Digital CX, consumers who contact a business – whether on social media, chat, email, text, or over the phone –…

Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in US, for $340 million in cash. Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. The ad-supported, internet-based TV service…

Thomas Cook Partners With Netcore’s Smartech to Boost Push Notification Delivery by 44 Percent, CTR by 63 Percent, and Campaign Revenues by…

Smartech’s Actionable Analytics, Advanced Segmentation, and Multi-Channel Marketing Automation Also Helped Boost Lead Generation by 2x and Reduce CAC by 50 Percent Thomas Cook, India’s leading integrated travel and travel related financial services company, used Smartech Push Amplification to solve the issue of low delivery rates, regularly plaguing app push notifications. The results were extremely encouraging – a 44% increase in push notification delivery rates. As a result, the campaign’s Click-Through rates went up by…

Men Twice as Willing to Share Their Location With Strangers Than Women

The Convenience and Efficiency of Apps That Track User Location Are Appealing to Consumers, but There's a Significant Gap Between Men and Women When It Comes to Willingness to Share Location Information Through Apps Men are more willing to share their location data freely compared to women, according to a new survey from The Manifest, a business news and how-to website. More than double the number of men (20%) are willing to share their location with all of the contacts in their phone compared to only 9% of women who…

LinkedIn Introduces Interest Targeting

The Largest Professional Network in the World Is Enabling Businesses to Own the Conversations That Matter the Most to Their Audience LinkedIn marketing teams have always been extremely pro-active when it comes to connecting businesses with their target audiences. However, with the ever expansive content, conversation, and engagement, the company has begun to realize that it is becoming a daunting task. Acting swiftly, LinkedIn has introduced a brand new channel in their campaign manager, naming it interest targeting.…

PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019

Company Appoints New Chief Technology Officer Amid Growing Headcount PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released key growth figures as well as plans to increase its global headcount by over 20 percent in 2019. In a time of market consolidation and layoffs, PubMatic is experiencing significant growth in key areas - particularly mobile app and video monetization. In 2018, PubMatic’s mobile business growth was driven by in-app video, which increased by more than 200…

Six Skills Every Digital Marketing Team Needs for 2019

Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing technology solutions — a 27% jump from 2017’s figure. That’s a lot for marketers to handle. Some simplification is in order. From analytics to Social Media Marketing, here are six digital marketing skills your team needs today: 1. A Focus on Digital Marketing Analytics While “web analytics” focus on website performance, digital marketing analytics reveal the performance and…

inPowered Brings GDPR-Compliant Content Amplification Platform to All International Markets

Global Demand for Content-Based Advertising is on the Rise as Privacy Protection Becomes Paramount inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, has announced its plans to enter the global paid media marketplace to serve client demand for AI-powered content amplification. In doing so, Jon Mayo has been promoted to Chief International and Growth Officer to oversee the…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

Kitewheel Triples Enterprise Revenue and User Growth in 2018

Journey Orchestration Leader Sees 200 Percent Growth in Direct SaaS Business As Market Demand Intensifies Kitewheel, the journey orchestration leader and provider of the award-winning Customer Journey Hub, announced strong 2018 company, revenue and momentum results, further solidifying its position as the frontrunner in journey orchestration. Driving innovation in the cross-channel customer experience space for over six consecutive years, Kitewheel enjoyed a transformational 2018 in its brand direct business, driven by…

Adjust Announces Acquisition of Cyber Security and AI Company Unbotify

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud   Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyzes human behavior patterns within websites' and mobile apps' user-flows, to differentiate between bots and actual humans to prevent…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

La Redoute Selected Socialbakers to Increase Purchase Intention From Campaign by 40% With an Audience-First Social Strategy

Socialbakers’ Social Media Marketing Platform Helps Leading French Online Retailer Augment Customer Intention to Buy Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving…

Five Things We Learned About Cyber Weekend Ads in 2018

Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and more people taking advantage of discounts on the busiest shopping weekend of the year. For marketers worldwide, it now marks one of the busiest times of year and many are developing various strategies in order to fully optimize sales and draw in customers with great offers in the lead up to Christmas. This year was certainly no exception and the weekend marked a period of intense activity among marketers trying to…

What Will Drive the AdTech Conversation in 2019?

Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the…

Interview with Sandi Lin, CEO, Skilljar

"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations." Tell us about your role at Skilljar. What inspired you to establish a customer-training focused company? I’m the CEO and Co-Founder of Skilljar. We started the company in 2013, and have grown now to roughly 75 employees in Seattle and several hundred customers worldwide. My Co-Founder (Jason Stewart) and I were captivated from the start…

HITRUS Expands to Deliver ‘One Framework, One Assessment Approach’ Globally

Streamlining How Organizations Address GDPR and Other International Standards & Regulations HITRUST, a leading data protection standards development and certification organization, announced it is expanding its engagement in Europe and Asia to aid organizations in addressing their global information risk management and compliance priorities, including General Data Protection Regulation (GDPR) and the Singapore Personal Data Protection Act (PDPA) requirements by providing a ‘one framework, one…

Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing

Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in venture debt. The financing was led by Goodwater Capital and Western Technology Investment (WTI), with participation from investors PayPal, BAM Capital and Anthem Venture Partners. In 2019, much of the $231 billion advertising spend will be wasted due to no attribution. Dosh brings a dramatic shift in how merchants spend advertising dollars by giving them a new way to…

Penske Media, Slate Among Publishers To Select Placements.io

The Placements.io Revenue Management System Is the Leading Choice for Publishers Replacing Google-DSM Placements.io, the revenue management system for publishers, announced a series of significant new client wins. Among them are News Corp, Penske Media Corporation, Dotdash (an IAC brand), Slate, Hemnet and autoTrader.ca. These publishers have all signed with Placements.io after reviewing the products available in the market as they leave Google Doubleclick Sales Manager (DSM). Placements.io also welcomed other major…