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MapD Hires David Besemer As Vice President Of Engineering

Seasoned Software Executive Brings Diverse Background in Data Management, Virtualization, and Artificial Intelligence MapD Technologies, the Extreme Analytics platform provider, announced the hiring of Silicon Valley engineering executive David Besemer as Vice President of Engineering. Besemer is a veteran of prominent technology companies including Cisco, Composite Software, and NeXT, as well as founder of two successful firms. Besemer comes to MapD from Cisco Systems where he was Chief Technology Officer for Data…

Social Proof Messaging Gets Personal as N Brown Segments Product Messages by Audience Type with Monetate and Taggstar

Personalized Product Popularity, Trending and Review Messaging Drives Online Sales N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimize and personalize its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017. Taggstar’s social proof…

Buzzoole Becomes First Platform to Introduce Nielsen-Powered Metrics to Measure Influencer Marketing ROI

New True Reach Metric Finally Gives Marketers Influencer Campaign Measurement Equivalent to Other Media Types Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of Buzzoole True Reach.Buzzoole becomes the first influencer platform to provide information on the true reach of influencers' posts thanks to its collaboration with Nielsen, market leading global measurement company. True Reach is based on a proprietary algorithm designed by Nielsen to help brands and agencies…

Content Experience Platform Provider Tiled Raises $1.5 Million

Tiled Inc., a content experience platform for enterprise sales and marketing teams, announced that it has completed the initial closing of its series seed preferred stock financing. The financing, which was led by Kickstart Seed Fund, brings the total amount invested in Tiled to $1.5 million. Proceeds from the financing are being used to accelerate sales and marketing, which will include hiring experienced enterprise software sales, customer success and marketing personnel. “Sales organizations continue to present…

Liferay Analytics Cloud Released to Gain Complete Insights into B2B Customer Journey  

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud Help Business Users and Developers Deliver Insight-Driven Experiences to Acquire and Retain Customers Liferay, Inc., which makes software that helps companies create digital experiences on the web, mobile and connected devices, announced the release of Liferay Digital Experience Platform 7.1 (DXP) and new digital commerce and analytics offerings to bolster and improve the entire customer journey. The latest version of Liferay DXP, together with the new Liferay…

TechBytes with Nipul Chokshi, VP Marketing, Lattice Engines

Nipul Chokshi VP, Marketing, Lattice Engines A Martech RADAR 2018 company and a global leader in Marketing Analytics for B2B marketing, Lattice Engines, positions itself uniquely in the ever-growing ABM spectrum. The ABM with predictive intelligence provider has carved itself a niche by enabling B2B marketers to create predictive-based winning ABM campaigns and generate revenue that directly impacts marketing and sales programs. Nipul Chokshi, VP Marketing, Lattice Engines, untangled the various facets of the company's …

Interview with Tuval Chomut, CEO, Clicktale

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

Pegasystems Appoints Christine Parker as Vice President and Industry Market Leader for Financial Services

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises,  announced it has appointed Christine Parker as vice president and industry market leader of Pega's financial services business. With more than 20 years in the financial services industry, Ms. Parker will be instrumental in leading Pega's go-to-market strategy in one of its largest vertical markets. Ms. Parker's experience includes working with top banking and wealth management firms to implement business and…

Instagram’s IGTV Competes With YouTube, Finds Takers in Influencers, Vloggers, As Well As Publishers

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…

Publishers Clearing House Names Andy Goldberg as Chairman and CEO

Goldberg Will Continue to Serve as President and CEO Publishers Clearing House (PCH), a leading interactive media company and a top destination for online free-to-play, chance-to-win entertainment, announced the appointment of Andy Goldberg as Chairman of the Board of Directors. Goldberg, who has been with the company for 35 years, will take over duties from longtime Chairman and former CEO Robin Smith, who will remain an active member of the board. Goldberg will continue to serve as President and CEO in addition to his…

Crypto Night a Roaring Success, Crypto Heavyweights Consensys, Huobi & Ethereum Foundation Graces EveningTalenta

Crypto Night Chose to Take the Educational Route by Offering an Informative Side Stage Kicking July off with a bang, The Blockchain Hub hosted a full-housed crypto meet at 9 Temasek Boulevard - an address most are already familiar with as Asia's blockchain sanctuary. Singapore'sleading blockchain advisories, Talenta and BlockConnectors, were the brains behind the eventful meet that was driven by parallel visions of creating an all-inclusive platform for blockchain education and stimulation. For a cryptocurrency…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

Marketing Automation Platform WebEngage Has Been Roped in By OTA Major Goibibo

GoIbibo Will Leverage the Full-Stack Marketing Automation Platform Offered by WebEngage to Enhance Cross-channel User Engagement and Increase Their Booking Rates After months of small-scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai-based SaaS company is touted as one of the leading marketing automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as…

2014 US Open Champion and World No.5 Marin Cilic Joins Team Ebix and Signs Global Sponsorship Contract to Be an Ebix Sports Ambassador

Team Ebix now has four Top 25 world-ranked tennis players as global ambassadors – Americans John Isner and CoCo Vandeweghe, and the Europeans Marin Cilic and Tomas Berdych Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, e-governance and healthcare industries, announced a multi-year global partnership agreement with European Marin Cilic, currently ranked No.5 in the ATP world rankings. Cilic signed up to act as an Ebix, Inc. brand ambassador effective…

Marketing Leaders Convene At SITO Institute Inaugural Forum

SITO Mobile, the Consumer Behavior and Location Sciences company, convened its inaugural Forum for members of its SITO Institute for Consumer Behavior and Location Sciences on June 26th in New York City, at the Dream Downtown PH-D rooftop lounge. The Forum featured a panel discussion about the future of consumer engagement, moderated by Forbes editor Jenny Rooney, and included panelists Denise Karkos, CMO of TDAmeritrade; Paul Woolmington, CEO of Canvas Worldwide, and Jon Bond, Chief Tomorroist at Tomorro and…

Vestorly Adds Financial Services Veteran Larry Roth to Advisory Board

Asset Management Services, Operations and M&A Veteran to Assist with Vestorly’s Next Strategic Chapter in Consumer Engagement for Financial Services Vestorly, a venture-funded intelligent content marketing software company, announced the addition of industry veteran Larry Roth to its Advisory Board. Mr. Roth brings to Vestorly a wealth of experience in asset management, retail financial advisory, and strategic operations in these industries as the company navigates the application of its data-enabled engagement…

University of Maine Selects Paciolan For Digital Ticketing and Marketing

Paciolan Will Power Ticketing, Marketing and CRM Solutions for University of Maine Athletics and Collins Center for the Arts Paciolan, the leading provider of ticketing, fundraising, marketing and analytics solutions for colleges and Universities, has entered into a partnership with the University of Maine, including the athletics department and arts with The Collins Center for the Arts. University of Maine and its Black Bears is an NCAA Division I institution and part of the America East Conference, with the football…

OpenText Wins Back-To-Back Customer Contact Week Awards

OpenText Qfiniti Named Workforce Optimization Provider for Second Consecutive Year OpenText, the global leader in Enterprise Information Management (EIM), announced that it has been named "Workforce Optimization Provider of the Year" for OpenText Qfiniti at the CCW Excellence Awards. The awards are dedicated to recognizing world-class thinking, creativity and execution across the full spectrum of contact center functions. OpenText Qfiniti captures experiences to drive engagement for the contact center.…

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…