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Grupo Nazan Drives Seamless Shopping Experiences with Oracle Retail

Mexican Footwear Retailer Taps Oracle to Maximize Omnichannel Customer Engagement National Retail Federation — Creating a seamless customer experience across channels, Grupo Nazan has embarked on a digital transformation initiative with Oracle. Grupo Nazan sells footwear brands Impuls, Destroyer, and Playa Mayoreo through 100 stores and wholesale channels in Mexico. With a business that was historically driven by catalog, the company recognized an opportunity to expand digitally and physically with the adoption of a…

SOCi Launches Enhanced Solution for Social Content Boosting at Scale

New Boost Plus Offering Provides Multi-Location Brands a Solution to Regain Lost Organic Reach and Engagement from Localized Social Content SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of Boost Plus, the only social boosting solution that can boost multiple social posts across multiple pages at the same time at both the location and group level. Today, over 70% of brand engagement on social is happening at the local page level, according to a recent joint report…

The Truth in Mobile Programmatic – ATS London 2018

At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the future holds for the channel. Collins was joined by Andrew Buckman, EMEA MD, Sublime; Shalom Michaeli, Director Publisher Development, Europe, Fyber; and Kristen Kelly, EVP, Publicis Media Precision, EMEA, Publicis Media. Emma Newman, VP, UK, PubMatic reviews the discussion and offers her thoughts on the state of mobile programmatic.  Today’s consumers prefer to engage with online content…

SuiteCRM Announce the Release of SuiteCRM 7.11

SalesAgility is pleased to announce a new release of the world's most popular Open Source CRM - SuiteCRM 7.11. "Thanks to the innovative work of our developers combined with important contributions from our community we continue to advance SuiteCRM's world class capabilities," said Dale Murray CEO of SalesAgility. "As the maintainers of SuiteCRM we remain committed to the guiding principles of Open Source that are valued so highly by our customers and community." Important new 7.11 features In addition to ongoing bug…

Prediction Series 2019: Interview with Randy Frisch, CMO, Uberflip

What opportunities and challenges did you and/or Uberflip identify at the start of 2018 and manage to conquer by now, or plan to soon? We saw a real need for a platform that wasn’t just focused on the creation of content. So often, marketers think that if they keep churning out content, it will result in more conversions, ROI, etc., but that’s just not the case. We’re simplifying the web for marketers by helping them create personalized content experiences at scale under one roof. You know the motto “work smarter, not…

Mapp Becomes A Digital Marketing Platform For Marketing Rebels

Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. "We are taking a bold stance and telling marketers that they need to break away from the pack with respect to marketing technology. Blindly following the crowd when making a marketing technology decision is a mistake, as you might end up with a huge, overpriced marketing cloud…

BookingBug Debuts Studio to Improve Customer Journey Management for Enterprise Retailers and Banks

New Staff Admin Experience Improves Management, Engagement and Measurement Across Every CX Touchpoint BookingBug, the leader in customer journey management, announced the launch of Studio unveiling a new workforce experience for enterprise retailers and financial services clients. Studio empowers staff to effectively manage the customer’s path to purchase by delivering high-quality customer experiences across all digital-physical channels and touchpoints, leading to improved operational efficiencies and continued growth.…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

Mobile Commerce Eclipsed Desktop for the First Time - 48 Percent of Orders Were Placed from Mobile Devices, Compared to 44 Percent from Computers NRF 2019: RETAIL'S BIG SHOW – Salesforce, the global leader in CRM, released the 2018 Holiday Shopping Report, revealing the trends, data and insights brands and retailers need to prepare for the 2019 holiday shopping season. Top Salesforce 2018 Holiday Shopping Insights For the report, Salesforce combined insights on the activities of hundreds of millions of global…

For the First Time Ever, Publishers Have Real-time Visibility Into All Video Ad Delivery and Viewing Experience Issues with Conviva Ad…

With Groundbreaking Real-Time Analytics, Streaming TV Providers and Digital Publishers Can Resolve Video Ad Delivery Issues Faster to Maximize Revenues and Improve Viewer Engagement Conviva, the real-time measurement and intelligence platform for streaming TV, announced the availability of Conviva Ad Insights. Leveraging over a decade of expertise in streaming video measurement, Conviva teamed up with premium publishers to build comprehensive analytics and unique metrics that provide visibility into video ad delivery and…

Oracle Retail Omnichannel Suite Innovations Power New Consumer Experiences

New Cloud Service, Greater Inventory Visibility and Mobile Reporting Help Retailers Engage Customers While Improving Operational Efficiency and Insights National Retail Federation - Oracle Retail continues its momentum in enabling digital transformation in the retail community with the launch of Oracle Retail Xstore Office Cloud Service. The service centralizes all back-office elements of store operations, eliminating the need for data center investment, providing a faster implementation timeline and creating a more…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

2019 Resolution: Fix Integrated MarTech Once and for All

As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown exponentially more complex in recent years, and the demands of practitioners — from marketing managers to CMOs — have ballooned just as exponentially. Marketers are overwhelmed, and with good reason. A one size fits all approach to each marketing channel is far from the reality. There simply isn’t a solitary solution that resolves the myriad of marketing challenges, which raises the question, what’s next for Marketing…

Yext Releases 2018 Search Trends Data

Brand Interactions on the Rise Across Search, Volume of Reviews per Business Nearly Doubles Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changed in 2018. The data revealed that, as search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri. In fact, new reviews per business location were up 87% in 2018 over the previous year. Businesses in nearly all…

Interview with Dawn Colossi, Chief Marketing Officer, FocusVision

"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, but it’s hard to argue against data." Tell us about your role and journey into technology. What made you join FocusVision? My move to technology happened at the very beginning of my career, basically by accident. Right out of college, I was working at McCall’s Magazine as an editorial assistant and, to be honest, was a bit bored. A colleague went on an interview at Ziff Davis, the biggest technology publisher at the…

Who Owns Your Glassdoor Rating?

The unemployment rate in the US currently stands at 3.7 percent, the lowest since 1969 according to the Bureau of Labor Statistics. Across the country, businesses are struggling to fill positions, especially in industries like manufacturing, tech and healthcare. This has naturally led to a job market where prospective candidates enjoy a disproportionate share of the power dynamic. Employers are competing for qualified talent, and job seekers have more options and leverage than they did even just a few years ago.…

Rethinking Site Navigation with Chatbots

How many clicks does it take to find the right information on a website? Tons of clicks equals tons of friction, and we all know friction is bad for business. Users give up pretty quickly if they have to search for answers, which is causing a resurgence of chatbots. These pre-programmed helpers operate like friendly little genies — delivering the content a user wishes at their command. A chatbot provides a direct portal to the desired information instead. Read More: Chatbots Are the New HR Managers Not all chatbots…

SmartAssistant Merges with E-Commerce Solutions Provider Zoovu

Merger Will Accelerate US Market Growth for Leading AI Digital Sales Assistant Platform SmartAssistant, the leading artificial intelligence (AI) digital sales assistant platform, announced that it has merged with Zoovu, a SaaS solution provider suited to help brands deliver more engaging, intuitive and informative shopping experiences. In addition to providing liquidity for selling shareholders, Zoovu is investing capital to support organic growth and strategic acquisitions within the US market. AI digital sales…

Prediction Series 2019: Interview with Einat Weiss, VP Global Marketing, NICE

Tell us about your role at NICE and how you leverage technology to manage your team and complete tasks you are responsible for. I lead the global marketing strategy for NICE, reinforcing our company’s mission of perfecting customer experience and preventing financial crime. This includes overseeing all go-to-market strategies, including demand generation, brand awareness and field activities. Technology plays an important role in every aspect of my job, from executing marketing activities to enhancing team…

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. DSPs that…