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Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…

Interview with Kate Hammett, Head of Global Partnerships, Red Box

"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to be smarter, freeing the agent to focus on more personalized voice-based interactions."What were your key takeaways from Dreamforce 2018? With over 170,000 people attending Dreamforce, the city was taken over by Salesforce and one message resonated: The opportunity to maximize the value of data that is pumped into Salesforce. It’s no longer just a CRM platform, with the constantly…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time to Market Movable Ink, the visual experience platform provider for digital marketing leaders, announced the results of a commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite…

Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time

Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now…

InsideSales.com Debuts First AI-Driven Email Sales Prospecting Platform Powered by Collective Intelligence

Sales Can Easily Create, Target, and Track Emails with Multiple Recipients, Videos, and Attachments to Connect With More Buyers InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a new standard for email sales prospecting and engagement tracking, providing the most accurate…

Thunderhead Named A Leader in Journey Orchestration and Visioning By Independent Analyst Research Firm

Thunderhead’s ONE Engagement Hub Has Highest Score in Current Offering Category in Orchestration Report and Highest Possible Score for Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has been named as a Leader in The Forrester Wave: Journey Visioning Platforms, Q4 2018, and The Forrester Wave: Journey Orchestration Platforms, Q4 2018. The Wave research identifies the most significant platforms, evaluating current offering, strategy and market presence. In both reports,…

AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office   AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of Marketing and JB Sugar, Vice President of Sales following the company’s recent acquisition of Analytics Pros and expansion of service offerings for brands and agencies. Coinciding with the executive…

Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name Apps as Its Network Tops 750 Million…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

Evergage and UST Global Partner to Power Advanced Personalization for Retailers

With Evergage’s Award-Winning Customer Data Platform and UST Global’s Integration Services and Expertise, Retailers Can Execute Cohesive Personalization Campaigns Across Online and Offline Channels Evergage, The 1-to-1 Platform company, and UST Global, a leading digital transformation solutions company, announced a strategic partnership. Blending Evergage’s award-winning personalization and customer data platform (CDP) technologies with UST Global’s implementation, integration and consulting services, the partnership…

Hermes Digitally Enhances Parcel Delivery Experience with IMImobile

Parcel Delivery Provider to Use IMImobile’s Communications Platform, Imiconnect, to Orchestrate Digital Customer Engagement Global cloud communications software and solutions provider IMImobile PLC, has been chosen by Hermes for the implementation of its new parcel notifications strategy as part of the company’s ‘Digital Futures’ programme. Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.…

Is Your MarTech Stack Ready for the Visual Era?

Images > Text Visual is the universal language that moves people. That’s because most people prefer seeing something rather than reading about it. One reason we make that choice is that it’s a lot quicker. Our visual acuity has been honed by millions of years of evolution. According to research from 3M, we process visuals 60,000 times faster than text. The internet has adapted to our dominant sense, and images now dominate the modern web. We communicate with images online and via mobile with our friends, family, and…

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue engine of their companies in order to continue to justify budgets and spend."Tell us about your role and journey into technology. How did you start NewsCred? I spend most of my time managing the strategic growth of the company and learning from our customers about how our platform can help marketing organizations work better together to increase their performance. In college, I was a…

Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce

Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve Data Accuracy by More Than 30% Leadspace announced the launch of Leadspace for Salesforce, a new product to help businesses find and convert their ideal customers. Leadspace for Salesforce is a key component of Leadspace’s B2B Customer Data Platform (CDP). Leadspace’s CDP unifies and optimizes Sales and Marketing data to enable highly accurate, personalized messaging and…

UJET Retail Shopping Survey Shows Millennials Are Quick to Buy and Try Online, But Beware: Their Next Move Hinges on Customer Service

Among Other Key Findings “Breach Fatigue Epidemic” Is Numbing Shoppers Security Fears UJET, Inc., the company that makes it simple for any company to provide intuitive, modern support, announced the results of a survey it conducted in partnership with Branded Research Inc. to help retailers understand current consumer preferences that could come into play in the approaching holiday shopping season. The news points to strong and essential human connections between shoppers and retailers (online and traditional), even if…

Magisto Launches Chant to Help Businesses Accelerate Growth on Social Media

Magisto, the leading AI-powered video creation and marketing platform, released Chant, a new app to help businesses boost their growth on social media. Chant offers powerful content ideation, fully customizable video production, and native distribution and engagement insights to power social media marketing for small businesses and entrepreneurs looking to leverage video content for growth. Research from Magisto found that 84 percent of marketers plan to create more marketing videos, and social video was cited as having a…

Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…

Hootsuite Announces New Features to Help Businesses Large and Small Maximize Impact with LinkedIn Pages

Updates Include Improved Publishing and an Easier Way to Monitor and Engage with Audiences via New LinkedIn Notifications API That Helps Hootsuite Customers Further Succeed with Social Hootsuite, the leader in social media management trusted by more than 17 million customers and employees at more than 80 percent of the Fortune 1000, announced a deeper collaboration with LinkedIn Marketing Solutions. Hootsuite will be the first partner to build on LinkedIn’s new Notifications API, empowering the more than 30 million…

Samanage Raises $30 Million Series D Funding Round Led by Morgan Stanley Expansion Capital

Provider of Employee Service Management Solutions Aims to Accelerate Growth and Increase Market Share with New Investment Samanage, the service success company, announced a $30 million investment from Morgan Stanley Expansion Capital, the growth-focused private investment platform within Morgan Stanley Investment Management. Samanage seeks to accelerate their exceptional year-over-year growth and expand their global market share in the IT Service Management (ITSM) industry. This new funding comes after several years…

The Very Real Benefits of Selling With Virtual IT Labs

Let’s start with some quick statistics. According to researchers at Gartner CEB, an average tech buyer is 57 percent through the purchasing process before speaking to a sales rep. Further, when it comes to complex purchases, there are typically seven decision-makers to convince, covering at least three different functions. Sales Performance International also reports that, while companies in the US spend $20 billion on sales training every year, employees forget 84 percent of those lessons within 90 days. Consider The…