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PowerInbox Ranked Number 14 on Deloitte’s 2018 Technology Fast 500 and Number Four on Crain’s New York Fast 50

PowerInbox Attributes 7,534 Percent Revenue Growth to its Lean Business Model, Superior Customer Service and Innovative Technology Advancements in the AdTech and MarTech Industry PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, announced it ranked No. 14 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America, and No. 3 in the Tri State of New York. This recognition comes on the heels of several other recent…

Maropost Named Fastest-Growing Company in North America on Deloitte’s 2018 Technology Fast 50 and Fast 500 Companies Lists for Third Year…

Maropost, the only unified customer engagement platform, announced it ranked #35 on Deloitte’s Technology Fast 50 and #159 Technology Fast 500, a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy companies in Canada and North America, respectively. Maropost has made the lists for the third year running, with a three-year revenue growth rate of 650 percent. As one of the fastest-growing companies in Canada and North America, Maropost’s three-year growth rate goes far beyond…

TechTarget Further Accelerates ROI Impact of Real Purchase Intent with Latest Release of Priority Engine Platform

New Enhancements Increase Visibility, Inbound Traffic Conversion and Ease-Of-Use for Marketing and Sales Teams TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help enterprise technology organizations achieve better ROI leveraging real purchase intent insight. Enhancements allow marketing and sales teams to better convert inbound traffic into pipeline, visualize and engage their total active addressable market,…

Uberflip Named a Leader in Debut G2 Crowd Grid for Content Experience

Content Marketing Category Expansion Reflects Marketers’ Evolving Demands for Personalization and Customer Experience Functions Uberflip, a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale, is proud to announce that G2 Crowd, the peer-to-peer solution reviews platform, has named Uberflip a leader in the premier G2 Crowd Grid for Content Experience, the newest addition to their content marketing software category. G2 Crowd's new content experience…

Google Launches a Free Business Application for Small and Medium Enterprises

This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value On November 14, 2018, Google announced the launch of its brand new application that is specially tailored for small and medium businesses. This development from Google seems to have emerged due to a global trend in how businesses are being conducted today. Consumers are increasingly searching for information over the internet about eateries, stores and recreational places, among others. Google has now opened a channel for…

Millennials’ Preference for Authentic and Transparent Content Shakes up Global Influencer Marketing Industry, New Report Finds

The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change. The report, which stems from a survey…

Innovation 101: How to Instill Innovation in Your Tech Company

A simple statement to make, but where do you start? This is a common ideal embodied within many companies who are trying to set themselves apart by leveraging their key talent to create new and, you guessed it, innovative products. Employers must encourage their team players every day to bring new ideas to the company table — but how? The challenge employers face today is identifying key motivational drivers to encourage employees to think outside the box and push themselves beyond their limits. Technology companies such…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…

Interview with Kate Hammett, Head of Global Partnerships, Red Box

"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to be smarter, freeing the agent to focus on more personalized voice-based interactions."What were your key takeaways from Dreamforce 2018? With over 170,000 people attending Dreamforce, the city was taken over by Salesforce and one message resonated: The opportunity to maximize the value of data that is pumped into Salesforce. It’s no longer just a CRM platform, with the constantly…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time to Market Movable Ink, the visual experience platform provider for digital marketing leaders, announced the results of a commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite…

Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time

Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now…

InsideSales.com Debuts First AI-Driven Email Sales Prospecting Platform Powered by Collective Intelligence

Sales Can Easily Create, Target, and Track Emails with Multiple Recipients, Videos, and Attachments to Connect With More Buyers InsideSales.com, the only AI Sales Platform powered by Collective Intelligence, today introduced new AI-driven Email Prospecting that makes creating, targeting, and tracking multi-recipient emails with video and attachments as easy and compelling as SnapChat and Instagram. InsideSales.com has set a new standard for email sales prospecting and engagement tracking, providing the most accurate…

Thunderhead Named A Leader in Journey Orchestration and Visioning By Independent Analyst Research Firm

Thunderhead’s ONE Engagement Hub Has Highest Score in Current Offering Category in Orchestration Report and Highest Possible Score for Strategy Thunderhead, the global leader in customer engagement and journey orchestration, has been named as a Leader in The Forrester Wave: Journey Visioning Platforms, Q4 2018, and The Forrester Wave: Journey Orchestration Platforms, Q4 2018. The Wave research identifies the most significant platforms, evaluating current offering, strategy and market presence. In both reports,…

AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office   AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of Marketing and JB Sugar, Vice President of Sales following the company’s recent acquisition of Analytics Pros and expansion of service offerings for brands and agencies. Coinciding with the executive…

Tapjoy Named Exclusive Advertising Provider for Jurassic World Alive, Signs Dozens of Other Big Name Apps as Its Network Tops 750 Million…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

Evergage and UST Global Partner to Power Advanced Personalization for Retailers

With Evergage’s Award-Winning Customer Data Platform and UST Global’s Integration Services and Expertise, Retailers Can Execute Cohesive Personalization Campaigns Across Online and Offline Channels Evergage, The 1-to-1 Platform company, and UST Global, a leading digital transformation solutions company, announced a strategic partnership. Blending Evergage’s award-winning personalization and customer data platform (CDP) technologies with UST Global’s implementation, integration and consulting services, the partnership…

Hermes Digitally Enhances Parcel Delivery Experience with IMImobile

Parcel Delivery Provider to Use IMImobile’s Communications Platform, Imiconnect, to Orchestrate Digital Customer Engagement Global cloud communications software and solutions provider IMImobile PLC, has been chosen by Hermes for the implementation of its new parcel notifications strategy as part of the company’s ‘Digital Futures’ programme. Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.…

Is Your MarTech Stack Ready for the Visual Era?

Images > Text Visual is the universal language that moves people. That’s because most people prefer seeing something rather than reading about it. One reason we make that choice is that it’s a lot quicker. Our visual acuity has been honed by millions of years of evolution. According to research from 3M, we process visuals 60,000 times faster than text. The internet has adapted to our dominant sense, and images now dominate the modern web. We communicate with images online and via mobile with our friends, family, and…

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue engine of their companies in order to continue to justify budgets and spend."Tell us about your role and journey into technology. How did you start NewsCred? I spend most of my time managing the strategic growth of the company and learning from our customers about how our platform can help marketing organizations work better together to increase their performance. In college, I was a…