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Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019

By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America and Europe. The survey found 37 percent of companies expect their marketing budgets to increase, 42 percent expect them to remain flat year over year, and only 8 percent expect a decline. Organizations that…

Kaltura Launches Video Chat App for Microsoft Teams

Kaltura Makes It Easy to Create and Share Videos and Screen Captures as Part of Group Chats Within Microsoft Teams. Users Can Also Launch and Watch Live Webcasts Using Kaltura’s New App Kaltura, a leading video technology provider, announces the release of its new video chat solution for Microsoft Teams, to enable more ways for easy video creation and sharing as part of group chats. The new application empowers Kaltura customers to actively use video for communication and collaboration in Teams. Customers now have…

Unbabel and Intercom Partner to Provide Multilingual Messaging

Unbabel Builds Intercom App to Offer Multilingual Chat for Customer Service in up to 28 Different Languages, Servicing a Growing List of Companies Including Monese and Perkbox Enterprise Translation-as-a-Service provider Unbabel announced the release of its Unbabel Chat app to Intercom’s App Store. Intercom, a customer messaging platform that helps businesses accelerate growth through better customer relationships, announced the launch of its App Store earlier this year. Today the App Store features more than 130 apps…

Smartology Secures £2.8 Miliion Series a Financing, Led by Committed Capital

Adtech Company Investment to Aggressively Accelerate Global Sales, Marketing and Product Roadmap Smartology, the contextual adtech platform announces that it has closed its £2.8 million ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development and its expansion in North America and across EMEA. Tim Steel, Chairman of Committed Capital, has joined the Smartology board as Investment Director. Smartology offers…

Swiggy’s Chatbot, Powered By Layer’s Conversation Platform, Sees High Customer Adoption

Swiggy Moves from Call Support to Layer-Powered Messaging, Driving Cost Savings and Boosting Agent Efficiency Driven by a passion for providing superior support for its consumers, Swiggy, India’s largest food delivery platform, partnered with Layer to implement a unique customer support for Indian customers. This modern messaging solution featuring bots and new agent tools powered by Layer’s Conversational Business Platform has resulted in a series of business performance improvements for the food ordering and delivery…

WaveOptics and Compal Sign Strategic Partnership Agreement to Develop AR Wearables

WaveOptics, the leading designer and manufacturer of diffractive waveguides for use in Augmented Reality (AR) wearables, has formed a strategic partnership with Compal, one of the world’s leading manufacturers of smart devices and notebook PCs. “Users will enjoy the incredibly immersive experience made possible by WaveOptics’ waveguides and we expect high industry adoption to drive quick growth in the AR glasses market.” This agreement enables Compal and WaveOptics to develop AR wearables for the growing AR smart…

Tyco Retail Solutions Shifts Brand to Become Sensormatic Solutions

New Branding Encompasses Sensormatic Solutions’ Vision of Fast Forwarding Retail by Powering Operational Excellence and Creating Unique Shopping Experiences Johnson Controls announced a complete rebranding of its Tyco Retail Solutions offerings to Sensormatic Solutions. As part of the new branding, Johnson Controls will stop using Tyco Retail Solutions to describe the business portfolio, moving to Sensormatic Solutions as the umbrella brand for its portfolio of loss prevention, inventory intelligence and traffic…

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant's Core Strengths Leading to This Placement Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price optimization software market, identifies how solution…

SiriusXM Beats 2018 Subscriber Guidance and Issues 2019 Guidance

Total Paid Subscriber Base Reaches Record-High 34 Million SiriusXM announced it added 1.4 million self-pay subscribers to finish 2018 with approximately 28.9 million self-pay subscribers, exceeding the company's initial 2018 guidance by approximately 40%. Total net subscriber additions in 2018 were approximately 1.3 million, resulting in total paid subscribers of approximately 34 million at year end. The company also announced that it expects to meet or exceed its 2018 guidance for revenue, adjusted EBITDA and free…

Prediction Series 2019: Interview with Shirin Shahin, Director of Product Marketing, Brightcove

How will video be leveraged this year? In 2018, there was yet another turning point in the video marketing landscape as video continues to be one of the most leveraged forms of content. In fact, 87 percent of online marketers today use video in their content strategies. In 2019, we can not only expect another year full of new developments and video trends such as interactive video, shoppable content, GIFs, and more, but we’ll also see video leveraged for better communications both inside and outside the enterprise.…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

Dor Announces Breakthrough Foot Traffic Sensor for Increased Retail Agility

Breakthroughs Include Advanced Thermal Imaging and Two-Year Battery Life Dor, the cutting-edge data visualization and analytics solution for physical spaces and creator of the world’s first battery-powered, thermal-sensing people counter, announced product developments that further support the needs of enterprise retailers to grow their businesses and exceed customer expectations. .@DorTechnologies announces new developments in breakthrough foot traffic sensor for retailers including extended battery life #makeitcount…

Janrain & Akamai Partner to Create a New Level of Customer Data Security

Janrain Secure Edge Integrates New Enterprise Security Capabilities into the Janrain Identity Cloud Customer identity data has never been more valuable than it is at this moment. It has become the core currency for global brands. And with this heightened value comes increased risk, as bad actors tirelessly find new ways to attack data systems with the goal of exfiltrating consumer data. Our clients value their customers and fully understand the need to manage consumer consent and profiles in a manner that earns trust.…

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever. The CEO’s role, along with every leader supporting her mission, is to ensure their organization will not just survive the digital era but rather thrive in it and win. In this digital transformation journey, we are now entering an era where the focus…

Power of the Managed Service

The digital advertising industry is facing serious challenges as we enter the final months of 2018. Never before has distrust on all sides pervaded our industry to such an extent, with questions about how every element in the chain is making money, where ads are appearing and whether they are actually viewable. The ANA report in the USA tipped many clients into deciding that they were no longer sure of the value or transparency of their agency. Recently, it was reported that 64% of brands in the US now have some form of…

Prediction Series 2019: Interview with Noah Jacobson, VP, Corporate Development, TapClicks

What are your predictions for small businesses in 2019? For the last century, the marketing abilities of small businesses have paled in comparison with what large, well-established companies could achieve. Big brands have always had access to more comprehensive marketing tools and could create more targeted, more “intelligent” ads that used data and insights simply out of reach for cash-strapped SMBs. 2019 will see this trend change as the barrier of entry for intelligent advertising will finally begin dropping so that…

Course5 Intelligence Launches Digital Experience Center to Accelerate Innovation and Envision Business Transformation

Course5 Intelligence has launched their state-of-the-art Digital Experience Center (DEC) at its Redmond, Washington(USA) and Airoli, Maharashtra (India) to enable their global clients to experience digital transformation, accelerate innovation, and envision the future of their business. The Experience Center enables Course5 clients to experiment with and visualize new ideas, solutions, and applications of Analytics, Artificial Intelligence, and Insights to meet their business needs on driving digital transformation…

Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global has announced its first acquisition in the form of international technology company Divvit which operates at the forefront of analytics, insights and revenue attribution in digital marketing, marking a significant milestone for the fast-growing ad and martech business. The UK-founded tech company is now the majority shareholder in Divvit and has already made a financial commitment of approx. £500k to incorporate its advanced analytics and attribution solutions to Ve’s existing product offering. The deal,…

Wrench.Ai Integrates With Iterable To Simplify The Path To Personalization

Marketers Can Deliver Meaningful Personalization at Scale by Automating and Distilling Customer Data into Easy-To-Apply End User Insights and Preferences Marketers using Wrench.Ai’s AI-enabled platform can integrate natively within the Iterable application to deliver meaningful personalization at scale. Wrench.Ai empowers marketers to automate and distill hours of client research into easy-to-apply end user insights and personalization preferences, using deep learning and semantic analysis. The technology allows teams to…

Innovid Receives $30 Million in Funding from Goldman Sachs

Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution Innovid, the world’s leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. .@Innovid Receives…