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Interview with Fred Studer, Chief Marketing Officer, FinancialForce

"CMOs today have to make sure they are listening to both — the communities that are building marketing technology and the marketing leaders who have their fingers on the pulse of what's going on."What is the most exciting aspect of being a part of a Cloud Tech company? My favorite thing about working in Cloud software is the pace at which change is happening. It continues to accelerate but we also see new, innovative companies entering the market across sub-sectors, including B2C and B2B, and across an entire…

Chattribution: How Live Chat Data Drives Conversions

As it has matured, live chat has become a proven digital engagement tool helping organizations drive sales and conversions and deliver top-of-the-line customer service. But what if organizations could connect their live chat service to revenue? Chat attribution – or “chattribution” – provides this ability, enabling organizations to understand precisely how live chat is contributing to their top line. Today’s mature live chat empowers marketers to create powerful proactive campaigns while chattribution shows what works.…

TechBytes with David Booth, Co-Founder and Chief Commercial Officer, Cardinal Path

David Booth Co-Founder and Chief Commercial Officer at Cardinal Path Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.Tell us about your role at Cardinal Path and the team/technology you handle. I’m the co-founder and Chief Commercial Officer at Cardinal Path.…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NewVoiceMedia Positioned as a Leader in Gartner Magic Quadrant for Contact Center as a Service, Western Europe Company Placed Highest for Ability to Execute, Also Evaluated for Completeness of Vision Google Discover Feed to Show Instead of…

Vimeo is First Video Platform to Launch End-to-End Integration for LinkedIn Company Pages

Vimeo, the world’s largest ad-free open video platform, announced a product integration with LinkedIn that will enable broader and more effective distribution from the video platform to the professional network. Anyone using video as a professional communications tool can now natively publish videos with a single click from their Vimeo account to their LinkedIn Company Page as well as other destinations, using Vimeo’s Publish to Social feature. The integration also unlocks aggregated video analytics, so content creators can…

Costello Announces Google Chrome Extension Designed for Outbound SDR Teams

The Extension Enables Costello’s Sales Playbooks to Be Embedded Directly into SDR Workflows; Its Intuitive Design Is Optimized for the Unique Needs of Outbound Teams Costello, a sales playbook software company that helps sales professionals consistently have great conversations, announced an integration with Google, allowing SDRs to use Costello via a Chrome Extension. By observing its users on sales calls, Costello found that while account executives were comfortable using the full desktop version, many SDRs wanted a…

Vonage Announces Completion of NewVoiceMedia Acquisition

Vonage Business Revenues of $154 Million, a 19% Increase On October 31, Vonage completed the acquisition of privately-held NewVoiceMedia, an industry-leading cloud Contact Center-as-a-Service (CCaaS) provider, for an equity price of $350 million in cash. NewVoiceMedia was the largest privately-owned, pure-play, cloud contact center company globally. NewVoiceMedia is in the Leader's quadrant of the Gartner CCaaS Magic Quadrant for Western Europe for the second year in a row; was recently named a strong performer in the…

TechBytes with Alex Yoder, Executive Vice President Analytics, Merkle

Alex Yoder EVP Analytics at Merkle The core tenets of Merkle’s CRM strategy are focused on leveraging technology and data to build a reusable, portable customer data asset over time. In this context, we spoke to Alex Yoder, EVP Analytics, Merkle, and asked him if he thinks CRMs are lagging in performance compared to other marketing technologies and how their partnership boosts the CRM offering in the market.Tell us about your role at Merkle and the team/technology you handle. I am the EVP of Analytics for Merkle,…

7 Tips For Improving Email Accessibility

The average person sends and receives more than 100 business emails each day, and the number continues to rise, according to Radicati Group. The inbox is now a battleground for attention, so it’s more important than ever to make sure our emails are being read. Sadly, many marketers are writing engaging subject lines for emails that add a lot of value to recipients, and yet they aren’t reaching as many people as they could because they’re overlooking the importance of accessibility. Read More: Email Marketing Statistics…

Global Makes Strategic Acquisition of leanStream in Canada

Acquisition Marks Official Launch Of DAX Audio Advertising Platform in Canada Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based Audio Streaming Solutions Provider, leanStream. This move brings DAX, the world's most sophisticated digital audio advertising platform, to Canada and gives Global an ad sales and ad tech footprint in the country. With the launch of DAX Canada, the platform's global reach grows to 165 million people streaming digital…

Adobe Completes Acquisition of Marketo

Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, helping companies further connect marketing engagement to revenue growth. Marketo Engagement Platform will become part of Adobe Marketing Cloud, the leader in…

Lucidworks Hires Amanda Berger as Chief Customer Officer

New Executive Hire with 20 Years of Customer-Focused Tech Experience Reaffirms Lucidworks’ Dedication to Customer Success and Broader Goal of Humanizing AI Lucidworks, the leader in search-driven applications, announces the hiring of digital customer success veteran and innovator, Amanda Berger, to lead and develop the new Customer Excellence arm of the firm. This business unit will include dedicated teams for Customer Success, Customer Support, Professional Services, and Technical Account & Engagement Management.…

US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains

2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved from a “shiny new thing” to an integral element of everyday life, influencer marketing has maintained its chart-topping strength as an effective form of marketing messaging in the minds of marketers and consumers alike. These and other industry-relevant findings have been revealed in IZEA’s 2018 “State of the Creator Economy” report, commissioned by IZEA Worldwide, Inc., operator of IZEAx,…

PullString Advances Conversational Artificial Intelligence With Release of Converse 2.0

Platform Enables Brands to Create Immersive and Expressive Voice Experiences That Drive Increased Customer Engagement and Opportunities for Monetization PullString, a leading provider of voice technology solutions, unveiled enhancements to its flagship PullString Converse software. Converse 2.0 streamlines the voice application creation process and results in a more immersive and authentic sound experience for the end user. The upgraded software allows companies to create the highest-fidelity conversational experiences…

Upland Software Upgrades Sales Enablement Suite and Announces Annual Customer Reference Program Award Winners

IBM, Symantec, Marketo, and Informatica Are Among Those to Receive Customer Reference Program Awards at Annual Elevate Customer Summit in San Jose, California, November 14-15 Upland Software, Inc., a leader in cloud-based Enterprise Work Management software, announced major product updates to its sales enablement suite which includes Qvidian for RFP and sales proposal automation; RO Innovation for customer reference management; Upland Analytics for real-time integrated analytics; and LeadLander for website visitor…

DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program

DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers have become extremely skeptical about how their information is processed by brands. The recent allegations on Information Technology behemoths about user data breach have added more fuel to the fire. This is becoming a problem for brands globally because today’s businesses depend on data to derive meaningful business insights. Hence, it is…

Calabrio Delivers Powerful Enterprise Scalability and Management Capabilities

Enhancements Automate and Simplify Management and Administration for Large-Scale WFO Deployments Calabrio, a leading provider of customer engagement and analytics software, released a new version of Calabrio ONE—an intelligent, fully integrated enterprise workforce optimization (WFO) and engagement suite. The new Calabrio ONE platform features customer-driven capabilities to manage large-scale, dynamic enterprise environments. Calabrio ONE includes call recording, quality management (QM), workforce management (WFM),…

Digital Authority Partners and Mixpanel Announce Partnership: Improving Business Through Advanced Analytics Strategies

Digital Authority Partners, a full-service digital agency, has announced a strategic, certified partnership with Mixpanel, the world's leading product analytics platform. Together, Digital Authority Partners and Mixpanel will bring even more robust analytics solutions to enterprise clients across industries. This newly announced partnership is another prime example of Mixpanel's commitment to its customers. By joining forces with Digital Authority Partners, Mixpanel's customers will reap the benefits of an expanding…

Customer Expectations Are at an All-Time High — How Marketers Can Rise to the Occasion

When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its understanding of its customers. According to a recent consumer marketing survey by Selligent Marketing Cloud, it’s clear people expect more personalized engagement from brands but are hesitant to allow them access to their individual data, making it extremely challenging for brand marketers to succeed. Of the 7,000 consumers surveyed across the US and Europe, 33 percent expect brands to anticipate needs before they…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…