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Facial Detection Technology: Why No Activation Is Complete Without It

In 2018, brands are pushing the envelope and embracing new ways for consumers to interact with their brand, products, and services. Traditional advertising and marketing don’t cut it anymore as research continues to suggest that today’s consumer prefers to engage with an experience, rather than a thing. This is no secret to marketers, nor is the fact that determining ROI on an experience is no simple task. Enter, facial detection technology. Read More: Emotional Metrics and Analytics: Sailing into a Brave New World of CX…

SOCi Marks the Rise of Localized Social Marketing

A New Report from the Multi-Location Social Media and Reputation Management Expert Uncovers How Localization is Redefining Meaningful Social Media Engagement SOCi, the leader in social media and reputation management for multi-location brands, launched “SOCi Q4 2018 STATE OF THE MARKET: The Rise of Localized Social Marketing,” which details how the evolution of social platforms has spawned a new form of marketing thanks to the intimate connection social media now fosters between brands and consumers. In the report, SOCi…

Three Influencer Marketing Practices to Leave in 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to Merkle. Marketers are shifting more of their budget than ever before into social media and the investment in influencer marketing continues to rise. It’s an effective way for brands to tap into specialised audiences, achieve wide reach and have their product seen in a different light by prospective customers. These authentic product placements can result into impressive engagement for brands who often fail to…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

UNIFY Launches Chatbot for Customer Service Solution

Cloud-Based Chat Software Solution Helps Businesses Reduce Cost of Contact Centers While Increasing Customer Satisfaction UNIFY a greater-Seattle based company, announced immediate availability of the UNIFY Chatbot for Customer Service Solution. The Cloud-based solution will allow businesses to be available 24/7 to customers in a responsive manner via a chat interface using bot technology developed by UNIFY. “UNIFY Chatbots will allow customers to scale up and scale down for their peak season without having to add a…

People.ai Integrates with Slack to Bring Real-Time Deal Insights and Revenue Acceleration

Slack Integration Enables Every Sales Team to Learn at Scale with Automated Win-Loss Analysis People.ai, the only platform that drives revenue intelligence across all go-to-market teams, announced an integration with Slack that will automatically provide sales teams with AI-powered insights and real-time win-loss deal analytics. Sales, marketing, and customer success teams will now benefit from the Slack integration to automatically surface real-time insights on every contact, activity, buying group and engagement of…

Bright Pattern Announces Partnership with VION Consulting to Help Contact Centers Redefine Global Customer Communications

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Partners with VION Consulting to Provide Innovative Customer Support Technology Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with VION Consulting, a global provider of communication and customer experience management solutions in Singapore, Malaysia, India and the Philippines. Bright Pattern Contact Center Software will help VION Consulting provide the most innovative and effortless…

Uberall Study: 75 Percent of UK Christmas Shoppers Using Their Smartphones to Search for Stores ‘Near Me’

Only a Quarter Have Left an Online Review of a Store During This Year’s Holiday Season Uberall, the location marketing solution for businesses competing to attract and win local bricks-and-mortar customers, announced the results of its holiday ‘near me’ survey, to assess how often shoppers conduct searches such as ‘perfume shop near me’ or ‘pizza restaurant near me.’  Uberall polled more than 1,000 smartphone users – half from the US and half from the UK – between 7 and 11 December 2018 to understand their ‘near me’…

Carsten Thoma, Co-founder of SAP Hybris and Commerce Visionary, Joins Sitecore Board of Directors

Sitecore, the global leader in digital experience management software, announced that Carsten Thoma, one of the technology industry's most innovative thought leaders, has joined the company's board of directors. Thoma played an instrumental role in defining the market for omnichannel customer experience technologies with hybris AG, the company he co-founded in 1997 and sold to SAP in 2013 in the latter's bid to expand its enterprise commerce and digital marketing capabilities amidst tightening competition with Salesforce and…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…

Brands Are Hard of Hearing in Europe When It Comes to Customer Listening Through Social Media Channels

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these "self expression channels" to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the new CMO Council in new research…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Prediction Series 2019: Interview with Elena Filimonova, SVP, Global Marketing, CGS

Tell us about your journey into Marketing and Technology and how you arrived at CGS. With more than 20 years of B2B technology company experience, I started in Sales and Account Management, and then joined Finance after business school before moving to Marketing. Having worked in different functions provided me with a well-balanced view of the business. I’ve always said that marketing does not exist in isolation. Business strategy always dictates the Marketing strategy. Over the span of my career, I worked for both…

Mobile Behavior – Ready to Enter the ‘Safe-Zone’?

Have you ever reached for your smartphone when you did not have anything to say in a social situation? Or when you wanted to avoid a conversation with a stranger when waiting for your bus? Or perhaps when you simply wanted to read the latest gossip or news during your lunch break? We all have personal experience of resorting to our smartphones in situations of social awkwardness or boredom. But what can we discern from such behavior and how can we, as marketers, tailor our approach for maximum engagement during smartphone…

IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

Leading CRM Provider to Leverage IgnitionOne’s Customer Intelligence Platform for Real-Time Data and Personalized Marketing IgnitionOne, a leading global marketing technology and data analytics provider, announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience…

IBM Watson Marketing Releases 2019 Marketing Trends Report Focused on Emerging Trends Redefining the Profession in the Shift to AI

Top Drivers Include "the Emotion Economy," Tech-First Marketers, and AI-Powered Personalization, Supported by New Roles in Data and Agile Marketing With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decision making IBM's 2019 Marketing Trends Report provides practical insights for…

Catalina Taps IBM Analytics to Aid in Digital Transformation

IBM announced that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. Catalina, the pioneer of personalized digital marketing, has been helping consumer packaged goods (CPG) brands and retailers turn shoppers into buyers with targeted marketing solutions driven by data analytics since 1983. The company is…

Verint to Acquire ForeSee Extending Its Voice of the Customer Leadership

Combination Will Create the Most Comprehensive Omnichannel Cloud VoC Portfolio to Help Organizations Deliver Exceptional Customer Experiences Verint Systems Inc., The Customer Engagement Company, announced the signing of a definitive agreement to acquire ForeSee, a leading cloud voice of the customer (VoC) vendor. The Verint-ForeSee combination will create the market’s most comprehensive omnichannel cloud VoC portfolio available—an analytics-rich offering that will allow organizations to better measure and understand…

AI Beyond 2020: What Makes the Tech Tick?

We thought of starting a new series on what AI roadmaps could look like in 2020. In AI beyond 2020, we discuss the technology ideas, trends, and insights from leaders, analysts, and tech journalists. In a group discussion with our AI “wordsmiths’, we felt bombarded with questions, including– What do you think about AI beyond 2020? Will it make you more dollars? Will your job be easier in 2020? What makes the technology a go-to-topic for discussion among decision-makers?  Who could answer those better than practitioners…