Everyware™ Introduces Innovative, Next-Level Text Messaging Solution at ARDA World Convention

Everyware’s Two-Way Text Communication Enhances All Levels Of Customer Service, Creating Personalized Interaction At All Stages Of The Vacation Experience Everyware, Inc., an Austin-based company transforming payment processing and customer engagement via two-way text communication, has announced its secure ‘Pay By Text’ payment solution and Lead Gen App, at one of the world’s largest hospitality events - ARDA World 2018 Annual Convention & Expo. The products will augment marketing and communications in the…

Simplify360 Mentioned in Gartner Market Guide for Social Analytics Applications, 2018

The Gartner Report Provides a Detailed Analysis of Social Analytics Applications for Leaders Looking at Identifying Partners for Their Analytics Requirements Simplify360 a leading social analytics and CRM suite solutions company, was recently mentioned in one of the Gartner market guides named “Market Guide for Social Analytics Applications, 2018” as Social Analytics Specialist. Gartner named Simplify360 to its list of firms on that Market Guide. According to Simplify360 CEO, Rohit Gupta, “We have always believed that…

Hootsuite and Workplace by Facebook Partner to Empower Employee Advocacy

Amplify and Workplace Integration Enables Employees to Quickly and Easily Share on Social to Advance Their Organization's Social Programs Hootsuite, the world’s most widely used social media management platform, announced a strategic partnership with Workplace by Facebook to make it quicker and easier for employees to share brand and thought leadership content on social. The expanded partnership brings to life the integration of Hootsuite’s employee advocacy platform, Amplify, with Workplace by Facebook, empowering an…

Jelli Hires Media Veteran Rich Knopke as the CRO

Rich Knopke, a Former Genesis Media CRO Joins to Fuel Next Phase of Growth Jelli, the leading programmatic platform for audio, announced Rich Knopke has joined the company as Chief Revenue Officer. Rich will be responsible for driving revenue growth and expanding strategic relationships with radio broadcasters and digital audio publishers, as well as deepening engagement with advertisers and agencies. The company also announced the promotions of Torsten Schulz to Chief Product Officer and SVP Engineering and Eric…

HubSpot Announces Integration with Workplace by Facebook

HubSpot CRM Connects HubSpot-Integration With Workplace by Facebook HubSpot, a leading CRM, customer experience, sales and marketing platform announced the launch of a new integration with Workplace by Facebook. The new integration helps with delivering notifications directly from HubSpot to Workplace so that sales representatives never miss a step. Sales reps usually manage many channels and it stretches them thin -- this makes it difficult to engage in rapidly incoming engagements. With new productivity channels…

Google and Microsoft Execs Among Speakers at the SparkPost European Customer Forum 2018

Julian Toledo from Google, Terry Zink from Microsoft, Lili Crowley from AOL, and SparkPost's CEO Phillip Merrick to Speak at the SparkPost European Customer Forum SparkPost, the leading email API provider that helps organizations improve email deliverability and customer satisfaction, announced the speakers for its European Customer Forum 2018 (ECF18). The immersive event, which will be held in Europe for the first time, takes place on 3 May, in London. Recommended Read: Oracle Marketing Cloud Adds Infinity and…

IRIS.TV Expands Advisory Board to Advance into Video Personalization

Leading Media Industry Executives Have Joined IRIS.TV's Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization and programming pioneer, IRIS.TV has announced the expansion of its Advisory Board. The board now comprises of a dynamic group of accomplished individuals in media and technology. Currently, IRIS.TV has a significant number of global customers that rely on the company’s video programming platform to keep their audiences watching.  Recommended Read: B2B…

Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels." Tell us about your role at Informa Engage and how you got here. What inspired you to join Informa Engage? As VP of Marketing Performance at Informa Engage my team supports in-house marketers and their clients with a healthy audience database and marketing technologies and tools to…

Cision State of the Media Report Reveals Rising Public Trust Amidst Journalism’s Fake News Battle

Report Findings Focus on Key Challenges Impacting Journalists Today, including Accuracy, Credibility and Trust To uncover the biggest trends and challenges facing the media industry, Cision recently released its 2018 State of the Media Report, revealing that fake news continues to be a major concern for journalists around the world, emerging for the second year in a row. In fact, 56 percent of global respondents said fake news is making readers more skeptical about all the content they read. However, this…

AI Creates Jobs, Yet Talent Crisis Remains, According to EY Poll

- AI is creating jobs, yet 80% of respondents say there is a lack of talent to fill positions - More than 50% of respondents use AI to improve products and increase efficiency - C-suite support and performance metrics are needed to scale AI strategies Business leaders are optimistic about the impact of artificial intelligence (AI) on job creation, according to a poll by EY conducted at the EmTech Digital Conference, produced by MIT Technology Review Insights. The poll of 122 business leaders found that,…

Sentient Expands Its Global Footprint to Meet Growing Demand for AI-Powered Marketing Solutions in the Asia-Pacific Region

Korean and Australian partners to accelerate growth of Sentient Ascend, Sentient's evolutionary conversion rate optimization solution Sentient Technologies, the world leader in artificial intelligence products based on evolutionary algorithms, announced today the expansion of its presence in Asia and Australia, with new partnerships.  Sentient's newest partners, Intralink Group in Korea and Neural Digital in Australia and New Zealand, will be responsible for the continued growth of Sentient's AI-based marketing…

SmartAction Introduces Omni-bot™, the First Omnichannel Customer Self-Service Platform Powered by Artificial Intelligence

The cloud-based conversational AI platform has shown promising results in cost reduction, productivity, and scalability in the contact center SmartAction today announced the release of their newest solution offering, Omni-bot™ for the contact center. With the release, SmartAction demonstrates AI expertise in both voice and digital customer service channels. Omni-bot™ is a conversational AI engine built in one channel and available to deploy in any other desired channel—the first such omnichannel…

Rakuten Marketing Announces Whitepaper on Global Data Protection Regulation; Offers Specific Recommendations for Brand Marketers

The Whitepaper Also Provides GDPR Guidance Specifically for Advertisers and Publishers to Support Consumer Privacy Rakuten Marketing, a leading technology company that enables marketers to profit through digital marketing, today announced the release of its latest industry whitepaper titled Consent Based Digital Advertising. The document educates advertisers and marketers on potential business implications of the upcoming General Data Protection Regulation (GDPR). Developed as part of Rakuten Marketing ongoing…

Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing

New Capabilities on Zaius B2C CRM Simplify Multi-Touch, Omnichannel Marketing Using a Customer-First Approach Leading CRM maker for the B2C market, Zaius, has announced Omnichannel Campaign Manager for their customers. Zaius Omnichannel Campaign Manager is a new feature that lets marketers easily create, execute and measure multi-touchpoint campaigns across channels and devices in one simple campaign view. Recommended Read: Zaius Integrates with Zendesk for 360-Degree View on Customer Experience Last month, we…

CleverTouch Wins 2018 Marketo International Partner of the Year Revvie Award

CleverTouch Marketing Is Europe's Leading Marketing Automation Consulting and Service Provider CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, announced it was named the winner of the 2018 Marketo Revvie Award for International Partner of the Year, by Marketo, Inc., the leading provider of engagement marketing software and solutions. The award honors an international technology or digital services partner who has invested deeply in either building an innovative integration to enable…

Marketo Announces Collaboration with Google Cloud to Drive Artificial Intelligence Innovation

Marketo AudienceAI Will Use Google Cloud Machine Learning Technology to Help Improve Campaign Results Marketo, Inc., the leading provider of engagement marketing software and solutions, announced it is working with Google Cloud, as part of the multiyear alliance announced last year, to create new products to empower marketers by using Artificial Intelligence (AI). Leveraging Google Cloud's machine learning technology, Marketo is working with Google's experts to create new offerings that improve the speed, scale and…

TimeTrade Partners with Assist to Give Customers New Ways to Engage with Brands

Random Access Navigation Standard Creates Personal Connections through Appointments with Facebook, Google, Amazon and More TimeTrade, the leader in omnichannel intelligent appointment scheduling, announced its partnership with Assist, the leading automated assistant platform for messaging and voice, to give consumers new ways to engage with their favorite brands. Assist developed a standard with Facebook, Amazon, and Google called Random Access Navigation (RAN), a new approach for building automated experiences for…

Synthio’s B2B Contact Data Platform Receives Marketo Certification for Integration

Atlanta-Based B2B Marketing Data Innovator Awarded Marketo Certification for Their Integration That Enables Effortless Data Hygiene and Database Maintenance Synthio, an automated B2B contact data platform with contact data cleansing, enrichment and origination capability, announced its integration has been officially certified by Marketo. Synthio's integration with Marketo enables real-time data cleansing, enrichment and contact origination directly in Marketo to streamline database management in order to automate and…

BuzzBoard Announces Category Insights to Help Understand Customers Better

Category Insights and Coverage For More Than 700 Business Categories for the US BuzzBoard Inc, a pioneer in cloud services data provider, revealed that it has expanded the business category insights provides more than 700 verticals. The sectors include manufacturing, retail, transportation and other professional services. If you’re looking to understand the frequency around home improvement businesses or learn about the Life Time Value of Customers (LTV) in the field of dentistry—BuzzBoard will now offer it all across…

TechBytes with Nikhil Hasija, Founder and Chief Product Officer, Azuqua

Nikhil Hasija Founder and Chief Product Officer, Azuqua Are you coping with the surfeit of marketing automation tools in 2018? With so many loosely connected technologies on the offer, marketing teams have a hard time managing these. Nikhil Hasija, Founder and Chief Product Officer at Azuqua, spoke to us about on the dynamic growth of Customer Experience in an Automation ecosystem. Tell us about your role at Azuqua, and the team/technology you handle. I am the founder and chief product officer at Azuqua. I’m…