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Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

Video Platform Connatix Partners with Wibbitz to Make Video More Accessible for Publishers

Connatix, the Next-Generation Video Platform for Publishers, Today Announced a New Partnership with Wibbitz to Increase the Selection of Quality Video Content Offered to Publishers in Connatix’s Content Marketplace Connatix, the next-generation video platform for publishers, announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace. Videos produced with Wibbitz’s automated creation platform will now be available to Connatix clients,…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…

Gartner Predicts Digital Optimization Will Disrupt CRM Sales Technology

Tad Travis — part of the Gartner Blog Network — writes a comprehensive report on Sales Tech in CRM Digitalization or the process of digitizing everything that can be digitized is the new best friend of the current state of the enterprise. Moreover, technological evangelists are marching to optimize this already hyper technology. With this, Gartner predicts that several internal processes pertaining to businesses will vanish or integrate together and streamline. Gartner says that Sales Technology aspects for the CRM…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

SMG Amplifies Tech-Powered Insights to Help Brands Take Action on Customer and Employee Feedback

Service Management Group (SMG), a global customer experience, employee engagement and brand research partner to more than 500 brands, is now making it easier, faster and more interesting for customer experience (CX) pros to analyze and share insights. SMG takes a unique approach to customer feedback management (CFM), with a 50/50 focus on technology and services that combine to deliver actionable insights and drive business outcomes. SMG is boosting its product and technology offering with enhancements to the smg360® CFM…

Vector Sells Triton Digital to E.W. Scripps for $150 Million

Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, announced closing of the sale of Triton Digital, Inc. (“Triton”), a leading technology provider to the audio streaming and podcast industry, to The E.W. Scripps Company for $150 million. Based in Los Angeles, Triton provides audio publishers with measurement, streaming, ad serving and audience engagement solutions in over 40 countries. Triton’s diverse, blue chip customer base includes broadcast…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…

TechBytes with Darren Guarnaccia, Chief Product Officer, Crownpeak

Darren Guarnaccia Chief Product Officer at Crownpeak The main point of GDPR is customers should have ownership and sovereignty over their personal data. We spoke to Darren Guarnaccia, Chief Product Officer at Crownpeak, to understand how they plan to accurately deploy their technology in the era of GDPR.Tell us about your role at Crownpeak and the team/technology you handle. As Chief Product Officer, I’m responsible for Crownpeak’s product direction and overall strategy in the business. As a part of that, I work…

Why Your Business Needs to Pay Attention to Its Social Media Analytics, from Day One

Social media analytics are more important than most businesses realize. Whether you’re a recently launched startup, or an established company with over 1,000 employees, overlooking this important analytics can mean missing out on crucial insights into the success of your campaigns, and what your target audience is really interested in seeing. Data that comes from analyzing your content’s performance and reach is integral to knowing how to maintain customer engagement, and how to strategize to expand it further. Here are…

Dynamic Signal Strengthens Leadership Bench with Key Hires

Industry Veterans Join Dynamic Signal to Accelerate Growth and Support Increasing Market Demand for Employee Communication and Engagement Platforms Dynamic Signal, the leading Employee Communication and Engagement Platform, announced two additions to its leadership team. These new hires will support the company’s growth and generate broad awareness for its mobile-first technology platform that allows organizations to modernize, streamline, and measure employee and communication and engagement. Veteran marketing leader,…

InsideSales.com Unveils New AI Account Management Solution

Businesses Can Now Engage, Upsell, and Retain Customers to Triple Sales Pipeline Using InsideSales.com’s Industry Leading Platform InsideSales.com, the AI Sales Platform powered by Collective Intelligence, announced a new Account Management solution to help businesses grow by maximizing customer lifetime value. Businesses of every size can now use AI to unlock insights from customer data to stay one step ahead of customer needs, spot and react quickly to buying signals and grow pipeline. The solution enables account…

Conversational AI Leader Conversica Unveils AI Customer Success Assistant

Conversica, Inc., the leader in conversational artificial intelligence (AI) for business, announced the availability of the Conversica AI Customer Success Assistant, a new AI-powered solution that helps companies automate and personalize customer conversations to efficiently and quickly scale customer success operations, boost customer retention, and grow revenue. The AI Customer Success Assistant delivers automation of human-like interactions over email and SMS text at scale, facilitating improved post-sale customer…

‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB

This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like Being the First Native Ad Platform to Offer GeoEdge’s Malvertising Solution in OpenRTB as Part of the Company’s Proprietary Native Marketplace Platform Technology With native advertising 58.3% of digital display advertising in 2018 and expected to pass 60% in 2019, the industry is demanding more robust cross-platform native ad innovations which optimize performance and…

Metrixlab Launches Avaya to Help Brands Unlock the Power of Emotions

Captures Emotional Resonance Across Eight Domains MetrixLab has launched a new tool to enable clients to understand consumers’ emotional reactions to brands and brand communications. Avaya has been designed as an add-on module to complement the company’s existing research solutions portfolio, which spans brand engagement and product innovation. To research emotions effectively it is crucial to use a projective visual technique, rather than ask consumers to rationalize how they feel. The approach must be intuitive to…

The 15-Minute Social Media Makeover

“I haven’t got the time to become a social media mogul overnight!” You’ve set up a blog for your business, you’ve created an Instagram account, a Facebook page and a Twitter — that’s all the boxes ticked, it should only be a matter of time before you break the internet a la Kim K, right? Unfortunately, social media success does not come that easily. Sure, 8.3 million people (the equivalent of the entire population of London in 2015) have decided that they just weren’t getting enough exposure to felines IRL and,…

Interview with Kevin Beales, Founder and CEO, Refract.ai

"Assistants and bots will (and already do) have a role in sales conversations, but today more so in transactional sales and helping buyers to research." Tell us about your role and journey into technology. How did you successfully transform yourself through the dot-com era? The (relatively) short answer — I was working at Adidas back in ‘98 when my manager at the time said to me, “You’ve used this internet thing, haven’t you?" Two weeks later I was “New Media Manager” and responsible for launching Adidas’ first sites…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

Sabio Strengthens Its Digital Offering with Acquisition of flexAnswer Solutions

Addition of Virtual Assistant Technology Complements Existing Partner Offerings and Strengthens Sabio’s Ability to Build Automation into Digital and Voice Customer Journeys The Sabio Group has announced the acquisition of flexAnswer Solutions, a leading Singapore-based provider of innovative Virtual Assistant solutions based on its own advanced NLP and machine learning technologies. .@SabioSense acquires Singapore based #virtualassistant #cx provider flexAnswer Solutions. #custserv #conversationalA By adding…

Capital One Growth Ventures Invests in Programmatic Direct Mail with PebblePost, Joins Series C Investor Round Led by Advance Venture…

New Investment Closes out Pebblepost’s $31 Million Series C Round PebblePost, the creator of Programmatic Direct Mail, announced Capital One Growth Ventures, Kickstart Seed Fund and other investors added funds to close out the company’s Series C round, which now totals $31 million. As previously announced, Advance Venture Partners (AVP) led PebblePost’s Series C round, which included prior investors RRE, Greycroft, Tribeca Venture Partners, strategic investors, and angels and pioneers in digital media. “PebblePost…