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What Do Playables Mean to the Mobile Marketer?

Banner, interstitial, video and rewarded video are the norms of mobile advertising. So where is the future coming from? Back when I was a kid in the 1990s, my father was given a heavy, dusty PC from my uncle that would only play DOS games on a CGA monitor that displayed only 4 colors at a time. My mother enjoyed playing with the computer and had discovered a company that would sell different floppy disk games and software for just $1 per disc. She would pour over the catalog and choose a few games for me and my brother…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Mindmatrix’s Salesforce Community Add-Ons in the Spotlight

Mindmatrix Enhances Salesforce Partner Communities (PRM) with 20+ New Channel, Sales and Marketing Enablement Add-Ons Leading channel and sales enablement software provider, Mindmatrix, has enhanced its Salesforce Community offering by adding 20+ new Channel Sales and Marketing Enablement add-ons. The add-ons enable users to leverage Salesforce Community Cloud (PRM) better with Mindmatrix's 20+ Channel Sales and Marketing Enablement functions that include powerful channel and sales enablement tools such as playbooks,…

Automated SAP Business One and Zoho Integration from Alluvia

Alluvia, the Company That Has Revolutionized Integration Between the Popular SAP Business One ERP System and CRM, Ecommerce, and Other Applications, Has Recently Announced Automated Integration for the Zoho Customer Relationship Management (CRM) System Alluvia, the company that has revolutionized integration between the popular SAP Business One ERP system and CRM, ecommerce, and other applications, has recently announced automated integration for the Zoho Customer Relationship Management (CRM) system. The Alluvia…

FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring

As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which information is the most impactful for aiding that customer through the purchase journey? A customer engagement score is to marketing what a FICO credit score is to financial services. For years, your FICO credit score has been the defacto way for financial institutions to understand your credit -worthiness. Those…

Hard Data Point And Shoot: Targeting Customers With AI Accuracy

Marketing has not escaped the shift to a digital, data-dependent economy. Most critically, marketers can no longer rely on gut feelings (or “I think this will work”) to play a dominant role in strategy. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes survey showed that 88% of marketers use data obtained by third parties to better understand each customer; 66% use marketing data to enhance targeting offers, messages, and…

Interview with Mark Floisand, Chief Marketing Officer, Coveo

"Machine Learning and AI are becoming fundamental to marketing strategies because of their profound impact on the ability to personalize customer experiences."Tell us about your role at Coveo and your journey into MarTech. At Coveo, I’m responsible for leading our Alliances, Customer Experience and Marketing teams, to build Coveo’s brand, drive demand, and expand our footprint. I’ve been an active user of marketing technology for well over a decade, invariably having had to build, buy or rent some combinations of products…

Eyeota Appoints Chris Emme as Managing Director, Americas

Industry Veteran to Drive Company’s Strategic Client Engagement & Overall Business Growth across the Americas Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the hire of Chris Emme as Managing Director, Americas. In his new role, Chris will oversee commercial operations across the Americas, with a primary focus on accelerating company growth and solidifying relationships with partners, platforms and clients. "We see an accelerated opportunity for growth in the…

Startup SaaS Company Helps Businesses Retain Clients

Customer Success Software Platform for Companies of All Shapes and Sizes Kilterly, LLC, a startup SaaS company, announced the launch of their new customer success software. Kiltery is a customer success platform designed to take disparate data and calculate a customer health score based on usage, ticketing software, Net Promoter Scores and more. The platform offers a robust proprietary survey module to gather important data from clients and automated campaigns to help onboard customers and nurture those ongoing…

Kiwi for Gmail Redefines Email By Creating The Focus Filtered Inbox for Gmail

New Tool Helps Both Mac and PC Gmail Users Streamline Their Inboxes By Showing Only Relevant Emails Kiwi for Gmail, the highly rated application that redefined the desktop G Suite experience, unveils the new Focus Filtered Inbox for Gmail. Its newest innovation delivers a powerful, dynamic inbox that can filter out email noise with a set of persistent filters you can mix, match, and flip on and off with a single click. The idea is to make it so that your inbox is always clear with just a short list of emails to work…

Shortly After Refocusing 100% on its True Cloud CMS, Agility Kicks Off Aggressive Growth Strategy Across North America

Agility Sets Sights on Disrupting the CMS Market with Vancouver Office, Increased Sales Force, and new Leadership Roles Agility is entering into a new phase of growth and expansion in a quest to dominate the mid-market CMS industry. With an increase in their office footprint, new sales staff, and a boost to their internal leadership, they are eager to bring their True-Cloud CMS Platform to more people than ever. Agility moved their Headquarters earlier this year to their Toronto location at 240 Richmond Street, and…

LogMeIn Names Marc van Zadelhoff as Chief Operating Officer

Former IBM Executive Joins SaaS Leader to Drive Growth in UCC, Identity and Digital Engagement Markets LogMeIn, Inc. has named Marc van Zadelhoff as its new Chief Operating Officer (COO) – a new role that will lead all customer-facing operations across LogMeIn’s entire $1.2 billion portfolio, including sales, marketing and care, with these functional groups now reporting directly into Van Zadelhoff. He joins LogMeIn from IBM, where he was the General Manager (GM) for IBM Security, an IBM Business Unit, comprising the…

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

Seasoned Advertising Leader Joins San Francisco-Based Mobile Advertising Firm to Accelerate Creative Strategy for Clients Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Kira Shalom has joined the company as VP of Creative. In her new role, Shalom will provide strategic creative guidance to Aki’s clients, helping agencies and brands shape  mobile campaigns that deliver the optimal creative, message and ad format during…

WebEngage’s Flagship Marketing Conference ‘EngageMint’ Is Back for Its Second Edition in December 2018

The Conference Is the Only One of Its Kind That Focusses on Retention Marketing & User Engagement for Growth WebEngage, a leading global Marketing Automation platform based out of India, has announced the second edition of their flagship marketing conference, ‘EngageMint’. It is scheduled to be held on December 6th at Taj West End, Bangalore. The EngageMint conference promises to be a one of a kind event that lays Retention Marketing to be front and center and aims to educate marketers about the importance of deep…

Internet Marketing Company, fishbat, Shares 3 Ways to Improve Your Business Website

As part of their commitment to helping companies put their best foot forward, internet marketing company, fishbat, shares the 3 main ways to improve your business website. With how central the internet has become to the consumer's daily life, any company that isn't taking full advantage of the opportunities that digital marketing has to offer are missing out. There are all sorts of ways to promote a company online, but the most important is a well-crafted business website. Listed below are 3 major ways that businesses…

Avius Signs Deal with Iconic US Department Store Chain

Avius Customer Feedback Will Help Drive Retail Sales This Christmas Avius, a UK tech company that provides insights to improve customer satisfaction, announced the launch of its customer experience feedback solution with one of the USA’s most iconic premium department store chains. Avius has installed its survey kiosks in the store’s changing rooms to collect unique customer insights that are used to improve overall customer experience. Such tech has already enabled Avius’ clients across the world to improve customer…

Enterprises Vote for a Video-First Approach: Kaltura’s Latest Survey Reveals That Employees Create More Videos for Work Than Personal Use

International Survey of over 650 Professionals Shows That 76% of Large Companies Run at Least One Webcast per Year Kaltura, leading video technology provider, publishes its fifth annual State of Video in the Enterprise report, which reveals that employees’ passion for video has extended beyond their personal lives, and into the workplace. While 62% of respondents create at least one video every month for personal reasons (such as sharing events and thoughts with family and friends, demonstrating skills, and sending video…

Equals 3 Launches Lucy Pro to Help Marketers Unlock “Dark Data” and Find Information More Efficiently with the Power of AI

Lucy Pro is Part of a Three-Tier Offering that Lets Marketers Choose the Capabilities Right for Them Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the launch of Lucy Pro to help marketers maximize “dark data,” organizational data that is often lost or goes unused over time. An offshoot of its award-winning, AI-powered marketing assistant, Lucy, Lucy Pro is part of a three-tier offering, which also includes Lucy Lite and Lucy Enterprise, to help marketers find information more…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing

In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new industry buzzword ‘hyperlocal’ is a recent phenomenon. In fact, before the advent of the internet, TV, or radio — markets were very much hyperlocal in nature. However, with today’s technology, marketing to micro areas can be done in a much more efficient and impactful way than merely shouting the loudest. With ‘Near me’ Google searches increasing by 500% from 2015 to 2017, this could be a…