aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data Intelligence, Audience Intelligence and Artificial Intelligence RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The aiCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple…

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…

As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…

The birth of the field of AI in the 1950s predetermined a new milestone in scientific thought: Since then, it became possible to use computer programs for solving mathematical, economic and other problems, which were relying before on human intelligence. The further development of programs and their growing complexity required more work on code, rules and decision-trees. At that point, realizing the need for more advanced data processing approach, researchers came to what is known today as “Machine Learning” — the ability of…

Attributes 288 Percent Revenue Growth to Successful Expansion into New Markets and Focus on Customer Experience Higher Logic announced it ranked No. 348 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Higher Logic grew 288 percent during this period. Higher Logic’s Chief Executive Officer, Kevin Boyce, credits the company’s revenue growth to its successful acquisition of four companies in 2017 and a…

E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Cloudinary, the end-to-end media management platform for the world’s top brands and an AWS Advanced Technology Partner, will be participating at AWS re:Invent 2018 in Las Vegas, November 26-30. Cloudinary will be highlighting its latest image and video management capabilities at booth #1116 and presenting a case study talk with its eCommerce customer Fathead. Session details are as follows: Who: Jessica Roland, Product Owner, Lead at…

Recent reports suggest that viewability rates have gone up for online ads, which on the face of it is great news for both advertisers and publishers — more people are seeing the ads, publishers are making more money, and everybody’s happy. But is this picture as rosy as it seems? I would argue not. The rise of viewability as the predominant metric in the online advertising industry has driven a series of site behaviors that have significantly degraded the user experience over the past few years. Technologies exist that…

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Sometimes, we forget that people don’t visit websites to look at ads. With unlimited data and tools at our fingertips, we may have, well, lost sight of a fundamental must for online advertisers — creating impactful ads. So, how should we approach programmatic advertising, while keeping a firm hand on the creativity and messaging of a branding campaign? People go online to get entertained or informed, and advertisers have a duty to ensure the online ad content complements that experience, rather than sit at odds with…

Daniel Jaye Founder and Head of Product at aqfer aqfer's solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust." We spoke to Daniel Jaye, Founder and Head of Product, aqfer, to understand how big data fits into their offering and what analytics and metadata management tools they provide.Tell us about your role at aqfer and the team/technology you handle. I manage Product, Engineering, Operations and Delivery for aqfer. What are the core tenets of your…

Nimble’s New Android Mobile CRM 3.0 Helps Business Professionals Connect, Engage, and Close Prospects While Nurturing Customers On the Go From Their Mobile Devices Nimble - the Simple, Smart CRM for Office 365 and G Suite - launched its Mobile CRM 3.0 for Android. The release builds on its long-standing commitment to work for you everywhere you engage and complements the iOS version released earlier this year. Finally, a CRM that allows teams to be truly mobile. With Nimble Mobile 3.0 CRM, you can be as effective at…

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to Christmas (less than 100 sleeps to go)!  Not only is it the ‘most wonderful time of the year’ but for brands and marketers, it’s also the most competitive. While most marketers will have already written their strategy list, for those needing to get a ‘jolly’ good move on, there is still time. Last year, the average consumer spent an eye-watering average of £821.25 on gifts over the festive period, and £4.6bn was…

This year, ATS London saw a panel of industry experts discuss the changes in how publishers are monetizing content through evolving advertising practices. The panel consisted of Karen Eccles, Director of Digital Sales and Innovation at The Telegraph; Damon Reeve, CEO, The Ozone Project; Jason Trout, EMEA MD, Unruly; and Jourdain Casale, VP of Global Intelligence at Index Exchange. Bid Caching: The Elephant in the Room First up was a discussion about bid caching, championed by Index Exchange and a very contentious subject…

Both Companies Share the Same Vision of Producing High-Value Advertising Content and Mitigating Losses for Publishers From Unfair Ad-Blocking Practices Today’s marketers cannot do without advertising on the internet. It is perhaps the monopoly as a marketplace, especially for buyers constantly connected to the World Wide Web. Hence, brands are excessively driven to prioritize advertising on digital mediums for better exposure to their brands. However, a large chunk of these commercials are blocked by ad-blockers.…

New Product Capabilities and Customer Success Fuel Marketing Technology SaaS Provider’s Expansion into Growing E-Commerce Industry  Accelerize and its digital marketing software division CAKE announced a new vertical solution for online retail companies that delivers the power of marketing intelligence to boost profitability, performance and return on advertising spend (ROAS). An enterprise SaaS solution, Journey by CAKE brings clarity to customer journeys and elevates marketing performance. E-commerce brands using …

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia. Adam-Gedge is a proven leader with three decades' of executive experience at leading technology and consulting firms in the market. She joins from Avanade Australia, where she was Managing Director, and was previously Managing Partner and Vice President of…

The Automated Marketing Platform for Advisors Now Offers Exclusive Content Plus Personalization Features The days of advisors pushing out the same monotonous canned content as the advisor down the street are over. Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced the launch of customizable content that locks out competitors from using the same content. With the purchase of a Snappy Kraken subscription, advisors gain exclusive content and…

Agora.io Secures New Capital to Boost Its Global Live Video API Platform and Further Expand Global Operations to Disrupt the Voice, Video and Live Broadcasting Space Agora.io, the leading voice, video and live broadcasting platform, announced that it has closed $70 million in a Series C round of funding led by Coatue Management, a leading technology investor known for its investments in Uber, SnapChat, Box.com, Lime, DoorDash, and others. Existing investors SIG, Morningside and Shunwei Capital participated in the latest…