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        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: engagement

dotCMS Hires Stefan Schinkel as New Chief Sales Officer
Content Management

dotCMS Hires Stefan Schinkel as New Chief Sales Officer

Stefan Schinkel’s Experience in Another CMS Company in San Francisco Will Help DotCMS Accelerate Growth in Digital Marketplace dotCMS, a …

PRNewswireDecember 1, 2017, 9:35 pmDecember 1, 2017 0 1925
Seismic Listed in Gartner's Market Guide for Digital Content Management for Sales for Second Consecutive Year
Uncategorized

Seismic Listed in Gartner’s Market Guide for Digital Content Management for Sales for Second Consecutive Year

Sales Content Management Vendors Are Continuing to Develop Strong Capabilities and Drive Product Innovation Through Enhanced Platform Capabilities, Gartner Report …

PRNewswireDecember 1, 2017, 8:47 pmDecember 1, 2017 0 1574
How will AI Feed Account Based Marketing?
Account Based Marketing, Guest Authors

How will AI Feed Account Based Marketing?

Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts.  ABM …

Stuart NewtonDecember 1, 2017, 7:00 pmDecember 1, 2017 0 13114
Yuri Khidekel ArtSai
Tech Bytes

TechBytes with Yuri Khidekel, CEO, Artsai

Yuri Khidekel Founder & CEO - Artsai We are in that phase of utilizing technology where marketers are flooded with …
Sudipto GhoshDecember 1, 2017, 6:00 pmDecember 1, 2017 0 2112
Jay Stocki Experian
Tech Bytes

TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of …
Sudipto GhoshNovember 29, 2017, 4:25 pmNovember 29, 2017 0 3448
Understanding Customer Sentiment at Scale: The Secret to Digital Maturity
Customer Experience Management, Guest Authors

Understanding Customer Sentiment at Scale: The Secret to Digital Maturity

Today’s businesses no longer compete on product, price and advertising space alone. The experience they provide to customers has become …

Ben HarrisNovember 28, 2017, 7:45 pmNovember 28, 2017 0 1982
Guillaume Clement Dailymotion
Tech Bytes

TechBytes with Guillaume Clement, Chief Product Officer, Dailymotion

Guillaume Clement Chief Product Officer, Dailymotion By the end of 2017, 2.6 billion social network users will have been exposed …
Sudipto GhoshNovember 28, 2017, 5:45 pmNovember 28, 2017 0 3735
Jeff Sammak
Interviews

Interview with Jeff Sammak, President, Strata Company

Jeff Sammak President, Strata Company "Your company needs to identify gaps in different data points and choose the best solution …
Sudipto GhoshNovember 28, 2017, 5:30 pmNovember 28, 2017 0 1479
Ryan Phelan
Interviews

Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra

Ryan Phelan, VP, Marketing Insights, Adestra "An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training …
Sudipto GhoshNovember 27, 2017, 4:35 pmNovember 27, 2017 0 3354
Interview with Guy Weismantel, EVP Marketing - Marchex
Interviews

Interview with Guy Weismantel, EVP Marketing – Marchex

Guy WeismantelEVP Marketing - Marchex "Give credit, take responsibility." On Marketing Technology MTS: Tell us a little bit about your …
Avinash DuduskarNovember 24, 2017, 6:30 pmJuly 29, 2019 0 2991
Holiday Season
Guest Authors

Marketers: Here’s How to Evaluate Your Campaigns Heading into the Holiday Season

As email continues to be one of the most critical communication channels for marketers, it’s important they have the tools …

Colby CavanaughNovember 22, 2017, 11:30 pmNovember 22, 2017 0 2054
Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)
Interviews

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

Bill Magnuson Co-founder & CEO of Braze (Previously Appboy) "Brands should be listening closely to consumers in order to better …
Sudipto GhoshNovember 22, 2017, 4:45 pmNovember 23, 2017 0 4002
Travis Kaufman Ledspace
Tech Bytes

TechBytes with Travis Kaufman, VP Product & Partnerships, Leadspace

Travis Kaufman VP Product & Partnerships, Leadspace How many times have you revised your true definition of an ideal customer? …
Sudipto GhoshNovember 21, 2017, 5:45 pmNovember 21, 2017 0 2465
Steve Sachs
Interviews

Interview with Steve Sachs, Chief Executive Officer, OneSpot

Steve Sachs Chief Executive Officer, OneSpot "CMOs need to look at the channels they are promoting content on holistically – …
Sudipto GhoshNovember 21, 2017, 4:45 pmNovember 30, 2017 0 2093
New Path to Scale
Guest Authors

The “New” Path to Scale

In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional …

Rafael UrbinaNovember 20, 2017, 5:30 pmNovember 20, 2017 0 4094
Chris Rothstein, Groove
Interviews

Interview with Chris Rothstein, CEO, Groove

Chris Rothstein CEO, Groove "If you’re able to provide a customer with a solution, you should be engaging with them …
Sudipto GhoshNovember 20, 2017, 4:45 pmNovember 20, 2017 0 2572
Mollie Bodensteiner
Interviews

Interview with Mollie Bodensteiner, VP of Marketing, FunnelWise

Mollie Bodensteiner VP of Marketing, FunnelWise "Traditional siloes will no longer be sustainable, and instead, AI will open up a …
Sudipto GhoshNovember 17, 2017, 4:45 pmNovember 17, 2017 0 3196
Daniel Rodriguez
Interviews

Interview with Daniel Rodriguez, VP of Marketing, Seismic

Daniel Rodriguez VP, Marketing, Seismic "Artificial intelligence and analytics are going to help sellers find the best ways to accompany …
Sudipto GhoshNovember 16, 2017, 5:00 pmNovember 17, 2017 0 14673
Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues
Customer Experience Management

Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, …

Sudipto GhoshNovember 15, 2017, 5:01 pmNovember 15, 2017 0 1565
Monica Behncke, Sirius Decisions
Tech Bytes

TechBytes with Monica Behncke, VP, SiriusDecisions

Monica Behncke VP, SiriusDecisions Bringing transparency and relevancy to marketing data are key to effectively churn ROI from sales and …
Sudipto GhoshNovember 15, 2017, 5:00 pmNovember 13, 2017 0 2639

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