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New Study Spotlights Divide Between Businesses and Consumers Over Definition of “Good” Customer Experience

LogMeIn’s 2018 AI Customer Experience Study Shows Average Time to Resolution is Nearly 3X Higher Than Customers Find Acceptable LogMeIn, Inc. released a new study designed to analyze the business impact and consumer attitudes of today’s customer journey.  The LogMeIn 2018 AI Customer Experience Study surveyed over 5,000 respondents made up of both business leaders and consumers around the globe.  The research found that over one-third of consumers were not impressed with their customer journey, citing an average or poor…

Freshworks Appoints David Thompson, Visionary Branding and Marketing Executive, as CMO

Acclaimed SaaS Expert Joins Customer Engagement Leader, Launches Bold Branding Campaign Freshworks, a global leader in customer engagement software, announced the appointment of veteran Software as a Service (SaaS) executive David Thompson as chief marketing officer. As one of his first initiatives, Thompson has launched an aggressive brand advertising campaign that positions Freshworks as the smart, friendly alternative in a bloated SaaS market. Recognized as a pioneer in SaaS marketing and sales, Thompson comes to…

Trustworthy Accountability Group (TAG) White Paper Highlights Need for Global Standards to Tackle Industry Challenges

A Consistent and Scalable Global Approach Is Required to Address Key Brand Safety Challenges and Criminal Activity in Digital Advertising The Trustworthy Accountability Group (TAG), an advertising industry initiative aimed at fighting criminal activity in the digital advertising supply chain, published a White Paper – "Global Standards for Local Markets: A Roadmap for Establishing Global Harmonization in Digital Advertising Standards" – highlighting the need for consistent and scalable global standards to tackle…

Influencer Platform and Agency ACTIVATE Launches First-to-Market IGTV Support; Hires Influencer Industry Veteran Lauren McGrath to Lead…

The Network Expands Their Offerings to Streamline Workflow for Influencers and Marketers, Onboarding Longtime Influencer Expert, Lauren McGrath to Lead Strategy and Execution Influencer marketing technology platform and agency, ACTIVATE, formerly Bloglovin', announces a set of new product offerings to their influencer marketing workflow and insights reporting suite, called ACTIVATE Collaborations, including first-to-market support for IGTV as part of broader workflow support for a variety of content types. ACTIVATE also…

SPi CRM Announces Company Rebrand to Inspiro

SPi CRM, a pioneering leader in customer relationship management outsourcing, announced that, beginning, the company will operate under the new brand name Inspiro. “This new brand not only captures our promising future ahead, but also the essence of our company’s inspiring and award-winning culture,” commented president and CEO Maulik Parekh. “Our remarkable success so far demonstrates that inspired employees equate to happy clients and customers. We’re delighted to welcome a new chapter in our company’s history, with…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform

Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the US, Germany, Canada, Mexico, UK, Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience. With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how…

TechBytes with Orr Orenstein, COO, Aki Technologies

Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands map customer experiences and how they relate to today's marketing operations at an omnichannel level. Orr Orenstein, COO, Aki Technologies explains how "mobile moments” have become an integral part of the marketing landscape. Tell us about your role at Aki and how you got here? I currently serve as COO at Aki Technologies, having overall responsibility for Operations, Client…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

Oath Unifies Ad Tech Under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers

Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data,…

Curaytor Announces Platform Expansion to Modernize Small Business Digital Marketing and Replace Customer Relationship Management Systems

The Platform’s New Tools Help Small Businesses Generate and Convert More Leads in Today’s Digital Society by Creating Effective Facebook Ads and Marketing Emails Faster, Eliminating Third-Party Tools Curaytor, a full-service digital marketing company that helps small businesses grow, announces the expansion of its platform with new technology and tools: Convert and CAB (Create, Advertise, Blast). Small business owners no longer need to rely on outdated customer relationship management systems (CRMs) or other third-party…

nFusz and Odoo Announce Strategic Partnership

nFusz to Offer Augmented Sales Intelligence Software to 3.9 Million Odoo Users nFusz, Inc., a leader in business-focused interactive video and the pioneer of augmented sales intelligence software, announced it has entered into a partnership with Belgian software giant Odoo to incorporate the nFusz notifiCRM application into Odoo’s global business applications platform. Odoo provides a complete suite of integrated apps to address any business need. With both cloud-based as well as on-premises offerings, and over 3.9 million…

Advantage Solutions Acquires Jun Group to Help Accelerate Performance Outcomes for Both Brand and Retail Clients

Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions Advantage Solutions (Advantage) announced its acquisition of Jun Group, an industry-leading mobile video advertising company. Jun Group’s mobile software platform will enable Advantage to help clients access and advertise to tens of millions of consumers in brand-safe environments. Terms of the transaction were not disclosed. Jun Group’s mobile technology reaches…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…

How WhatsApp Can Optimize For Ecommerce

Think back to the days when people used to call each other on landlines that had cords long enough to allow them to walk all around the house as they spoke to their friends and family. If you’re not old enough to have experienced that era, then you’ve definitely seen it in movies. The reality is that making phone calls isn’t as popular as it used to be. Text messaging is the new preferred method of mobile communication. In the last decade, the rate of text messages sent per month increased more than 7,700%. We’re talking…

GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows

H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions of ad requests and impressions from their platform in the first half of 2018. While mobile continued to grow, the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018. Spending on GDPR-compliant ad…

Outreach Recognized as Top Startup by LinkedIn

Outreach Ranked 15th on LinkedIn's Annual List Celebrating the Startups Where the World Wants to Work Now Outreach, the leading sales engagement platform, announced that it has been named one of LinkedIn's Top Startups, a list recognizing 50 of the world's best and most sought-after places to work. To compile the list, LinkedIn analyzed the behavior of its more than 500 million users to identify where professionals want to work, while also focusing on metrics such as interest in the company, engagement with employees, and…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through the major MarTech developments last week. Nexcess to Sponsor the Human Element NEXT Conference The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail SutiCRM’s Latest Software Version Is Packed with New Features…

Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred devices and the challenges they face."Tell us about your role at Contently and the team and technology that you handle. I’m Contently’s Head of Content Strategy for EMEA and APAC, and in the role I advise B2C and B2B clients on high level content marketing strategy. What draws you to DMEXCO this year?  It’s my very first edition. I have always wished to attend and for many reasons I…