Banner Before Header

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

[24]7.ai Appoints Former Intel Executive Brent Bowman as New CFO

Brent Bowman to Focus on Strengthening Company's Continued Financial Success Globally 7.ai, a global leader in intent-driven customer engagement solutions, announced the appointment of Brent Bowman as Chief Financial Officer. In this role as the company's financial leader, Bowman will focus on driving financial strategies that support continued financial growth for the company. He will report directly to 7.ai Chief Executive Officer PV Kannan. Bowman brings more than 30 years of financial management experience, having…

Adobe Exerts Control Over Data Export, Aiding Data Privacy in Audience Manager

Adobe’s Audience Manager Now Comes with a Patented Data Export Controls A day before General Data Protection Regulation (GDPR) was implemented, Adobe announced the availability of Data Export Controls in their Audience Manager suite. This patented feature collects data from one set of platforms while enforcing restrictions for use of the data collected, and then redirects the data to other platforms. The Adobe Audience Manager is a Data Management Platform (DMP) that helps you build unique audience profiles so you can…

5 Ways Smart Sales Managers Optimize 1:1 Coaching Time

In a perfect world, sales managers would spend quality time coaching their teams. The challenge is that sales managers are always pressed for time, so they need to be continually armed with specific feedback on how individual reps can improve their skills and win rates. While the needs of reps will vary from session to session, and potentially quarter to quarter, there are some consistent things effective sales managers do again and again to derive the most impact from their coaching time. Understand the specific sales…

TechBytes with Scotty Pate, Data Scientist, Goodway Group

Scotty Pate Data Scientist, Goodway Group Marketing automation powered by AI and machine learning would rule the roost in B2B. To better understand how AI-based marketing automation technologies would fare in 2018, we spoke to Scotty Pate, Data Scientist, Goodway Group.Tell us about your role at Goodway Group and the team and technology you handle. I am a Data Scientist at Goodway where I work with a small, brilliant team of software engineers and another Data Scientist. We work on problems such as fraud detection,…

TVadSync Unveils Smart Tune-In Attribution; Provides Entertainment Marketers With Effective Cross-platform Media

TVadSync Leverages Smart TV ACR Technology in Millions of Opted-in TVs To Accurately Measure Exposure To TV Spots, Retarget Viewers Across Mobile and Laptop Devices and Link This to Related Show and Movie Viewings Throughout The US TVadSync has announced the launch of Smart Tune-In Attribution - its cross-channel, multi-touch attribution algorithm, designed to optimize insight into the influence of integrated TV and digital campaigns on content viewings. Through the most advanced data-driven, algorithmic machine-learning…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

Kaltura Acquires Interactive Personalized Video Startup Rapt Media

The Acquisition by Kaltura Brings Advanced Branching Video Technology and Customers Including Mercedes, EMC Dell, and eBay Kaltura, the leading video technology provider, announced that is has acquired the interactive personalized video startup Rapt Media for an undisclosed amount. Rapt Media’s interactive branching video technology is ideal for personalized marketing, customer education, recruitment, learning and educational video experiences. Viewers are guided through different video paths depending on their behavior or…

Linkfluence Launches Linkfluence Search – Introducing the Easiest Search Engine for Discovering Market Trends and Brand Insights

Accessing the Latest Trends, Buzz and New Influencers from Paris to Shanghai Is Now Possible with Linkfluence Search Linkfluence, leader and pioneer of social data intelligence, continues to innovate through the launch of a new product in its Social Listening Suite - Linkfluence Search. Linkfluence Search offers brands the fastest and easiest way to track any trends, benchmark against competitors, and measure their campaigns in a single click, with zero setups. With 15 years' of experience in social listening and…

Visualizing Machine Learning: How Do We Humanize The Intelligence?

These are exciting times for data science professionals. With the rapid advances being made in analytics, specifically around machine learning, deep learning and AI, researchers and practitioners around the world have started adapting these technologies for deep, human-impacting applications. The Age of Advanced Analytics Social talk is replete with conversations that have shifted gears from self-driving cars to flying vehicles, smart machines to robots that are already collaborating quietly in our homes, and chatbots to…

Mark Sciortino Joins Vestcom as Senior Vice President, Strategy and Corporate Development

Mark Sciortino Previously Led Marketing Strategy and Planning for Walgreens Co Vestcom, the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, announced that Mark Sciortino has been hired as Senior Vice President, Strategy and Corporate Development. He will oversee developing and delivering Vestcom's client, product, and communications strategies. In addition, Mark now leads Vestcom's Marketing and Product Management Organization. Mark previously led…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…

Five Ways Artificial Intelligence is Transforming B2B Sales

A Brief Insight Into How Artificial Intelligence Has Changed the Business Landscape Everybody knows ‘The Power of Now’, and that’s exactly why you should know and adopt AI. Artificial Intelligence is no more a theory of the future as it continues to have an unprecedented impact on businesses globally. In less than 10 years, B2B enterprises have begun to implement Artificial Intelligence (AI) to accelerate their growth and revenues. All the fears of humans losing their jobs to AI and machines may not be true after all,…

Unified Commerce is Here: The Customer Experience of the Future

According to a Latest Report, 73% of Customers Want Order Tracking Across all Touchpoints but only 7% of Retailers Currently Offer “Start Anywhere, Finish Anywhere” Order Capabilities Customer-centric retailing and selling are the new business models. The new model goes beyond the traditional horizon of omnichannel, breaking down the lofty walls between internal intent silos and the potent customer experience platforms. " Unified commerce and a customer experience (CX) that transcends channels are the foundation of the…

New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer…

4 Classic Real Estate Marketing Tactics Reimagined for Social Media

According to Global Web Index, one out of three Internet users look for information about a product or brand on social media networks. Aware of this trend, more and more real estate agencies are turning to social media to promote their brands. However, the more agents that shift to social, the more difficult it is for any single real estate professional to stand out in the crowd. Realtors that want to be successful on social media need to come up with a unique marketing campaign. Being unique doesn’t necessarily mean…

Fireside Chat with John Sampogna

John Sampogna talks about his journey in setting up Wondersauce. Know My Team My role at Wondersauce, and how I got here. We started Wondersauce in 2011 with the dream of creating an agency that was completely focused on human behavior and how that impacts design, technology, marketing and media. We believe the world is getting smaller and agencies need a holistic understanding of all facets of the modern marketing funnel. At any given time we are creating global ecommerce platforms, producing content across all…

Influencer Network ACTIVATE Launches ACTIVATE Discover for Streamlined Influencer Selection

ACTIVATE Introduces Their New Platform Merging Search, Data and Curated Lists for Brands and Marketers Influencer marketing network, ACTIVATE, announced the launch of their new influencer selection platform, ACTIVATE Discover. The platform combines their data-driven search engine with expertly curated lists and influencer profiles, merging human strategy and technology, to support marketers in finding the best influencers for their campaigns. ACTIVATE Discover's enhanced influencer profiles include first-to-market data…

Indico Announces the First Enterprise AI Product Purpose-Built for Business Users

Connects Machine Learning to Business Challenges to Help Enterprise Users Streamline Highly Manual, Document-Based Business Processes and Gain New Insights from Unstructured Content Indico, a provider of Enterprise AI solutions for unstructured content, announced the release of the latest version of its application. The machine learning solution is built to make artificial intelligence more accessible to business users looking to automate manual processes, augment existing workflows with greater intelligence, or discover…

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

Sandro Catanzaro Founder and Chief Innovation Officer, dataxu dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu's Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud. Tell us about your role at dataxu and the team/technology…