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DoubleDutch Partners with Glisser to Expand Audience Engagement Offering

New Best-in-Class Partnership Delivers Integrated Mobile App Experience for Presentation Sharing and Engagement DoubleDutch, the leading Live Engagement Marketing platform, announced the partnership with Glisser, an award-winning presentation software, integrated audience response system, and event analytics platform. Glisser integrates with the DoubleDutch Event App Platform to bring an audience participation solution that shares slides from presentations to personal devices instantly, then uses audience interaction to…

Kaltura Launches New Edition of Video Messaging Tool to Help Organizations Improve Overall Communication and Engagement

Kaltura Pitch Makes Email 300% More Effective for These Organizations – Both Internally and Externally Kaltura, the leading video technology provider, has announced the launch of a new edition of Kaltura Pitch, the company’s unprecedented video messaging tool that enables more effective communications for enterprises and educational institutions with their customers, colleagues, prospects, alumni, and students. Kaltura Pitch allows any organization to easily create and share personalized video messages through their…

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising…

Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement

Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty platform, has released data from a recently conducted survey regarding loyalty campaign successes from enterprise clients in the retail, consumer packaged goods (CPG) and quick service restaurant (QSR) industries. By leveraging first-party data to engage consumers individually, clients have significantly increased customer spend, engagement and greater satisfaction…

Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities

Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei Izrailev joins Yieldmo as Head of Analytics and Data Science, where he will lead development of the company’s audience and analytics products. Izrailev most recently led data science teams at Beeswax, Integral Ad Science and Collective, where he focused on architecture, development, and scaling of data science-based advertising technology products. Prior to advertising, Sergei was a…

Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children

Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer engagement, announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection…

Accenture Interactive Recognized as IBM Watson Customer Engagement Partner of the Year 2019

Accenture has been recognized by IBM as a top-performing global partner at the 2019 IBM Beacon Awards ceremony, held recently in San Francisco. For the second year in a row, Accenture Interactive was recognized as the IBM Watson Customer Engagement Partner of the Year. “Winning this award two consecutive years is a testament to our ongoing commitment to help our clients create and deliver the best customer experiences – meaningful experiences that improve people’s lives” The award highlights Accenture Interactive’s ability…

Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Khoros to Provide Enterprise Companies with a Best-In-Class Platform to Help Them Stay All-Ways Connected The combined company of Spredfast and Lithium announced its new name: Khoros, LLC. The coming together of Spredfast and Lithium as Khoros represents over 15 years of market leadership in marketing, care, and communities. Khoros currently serves more than 2,000 of the world’s leading brands including Pizza Hut, Sprint, and HomeAway, and manages more than 500 million consumer touch points every day across social media,…

Nuance Recognized as Leader in Intelligent Customer Engagement at 13th Annual Stevie Awards for Sales & Customer Service

Conversational AI Technology and Enterprise Customer Deployments Credited for Market Innovation and ROI Nuance Communications, Inc. announced its products and customer deployments were recognized for innovation and excellence at the 2019 Stevie Awards for Sales & Customer Service. Taking home several awards, Nuance, the pioneer and leader in conversational AI, reinforced its unparalleled expertise in delivering customer solutions that meet the needs of today’s enterprises, and drive impactful return on investment.…

Personalization, Mobile Technology, and Networking Drive Attendee Engagement at Events, According to New Cvent and Edelman Intelligence…

With nearly 70 percent of marketing leaders stating that events play a significant role in accelerating sales, meetings and events continue to be key business drivers for organizations around the world. According to a new report by Cvent and Edelman Intelligence, event professionals can deliver more impactful and profitable events through enhanced technology, tailored communication, and networking opportunities. In the report titled, “Inside the Mind of Event Attendees,” Cvent and Edelman Intelligence collected responses…

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

New Dash Feature Goes Beyond Other Account Based Attribution Tools and Improves How Teams Collaborate on Account Based Marketing (ABM) Engagio, a leading provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as…

Agora.io to Showcase Real-Time Engagement Solutions at MWC 2019 Amid Continued Europe and Middle East Expansion

Agora.io, the leading voice, video and live broadcasting platform, will showcase its high-definition, ultra-low latency real-time engagement solutions at Mobile World Congress (MWC) 2019 ahead of the company's continued expansion into Europe and the Middle East. Agora's Founder and CEO Tony (Bin) Zhao, will also appear at MWC, where he will speak on a panel about his entrepreneurial journey at 4 Years From Now (4YFN), the official startup event of MWC. Attendees will be able to see and experience the company's growing…

Calabrio Named as the Only Visionary in 2019 Gartner Magic Quadrant for Workforce Engagement Management

Calabrio, a leading provider of customer engagement and analytics software, announced that Gartner, Inc. has recognized Calabrio as a Visionary in the February 2019 Gartner Magic Quadrant for Workforce Engagement Management (WEM) for the third consecutive year. The company was recognized for its ability to execute and completeness of vision. “There are four key pillars of focus for delivering great customer service experiences within a leading customer service organization: 1) Getting connected to the customer; 2) Being…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

Verint Once Again Ranked as a Leader in Gartner’s Magic Quadrant for Workforce Engagement Management

Verint Systems Inc., The Customer Engagement Company, announced that Verint has been named a Leader by Gartner, Inc. in the research and advisory firm’s Magic Quadrant for Workforce Engagement Management(WEM) report. “We believe Gartner’s recognition of our market strengths validates what we hear from customers and the market at-large. In fact, our unified and automated approach to employee engagement continues to gain traction with our customers.” Gartner indicates that WEM Magic Quadrant Leaders “provide functionally…

Rimi Baltic Selects Revionics Price Optimization to Enhance Customer Engagement and Deliver Business Results

Leading Baltic Grocer Moves Toward More Strategically Aligned, Performance-Driven Pricing With more than 12,300 people employed Latvia, Lithuania and Estonia, Rimi Baltic is a dominant grocer in the Baltics. Part of the ICA Gruppen family of companies, Rimi Baltic embarked on a quest to select a more analytics- and data-driven approach to pricing, leading to the selection of Revionics' AI-based price optimization solution. Like grocers everywhere, Rimi Baltic faces a challenging and fast-changing retail landscape…

Fairview Health Services Deploys Salesforce to Support Customer Engagement Transformation Efforts

Salesforce Health Cloud, Marketing Cloud, Heroku and Mulesoft Will Provide Fairview with a Single Platform for Customer Engagement and a 360-Degree View of Each Customer Salesforce, the global leader in CRM, announced at the annual HIMSS Conference in Orlando that Fairview Health Services—one of the largest nonprofit health systems in Minnesota—selected Salesforce as its platform for customer engagement. With Salesforce, Fairview will get a 360-degree view of each customer and the tools to better understand and manage…

Movember Leverages Marketing Tech Leader Swrve to Triple Mobile Customer Engagement

Intelligent Messaging, AI and Integration with Oracle Eloqua Delivers Connected Experiences Across Channels and Devices for Leading Global Organization Swrve, the global leader in intelligent customer engagement across devices, announced that the Movember Foundation, the leading global organization committed to changing the face of men's health has leveraged Swrve’s AI-enabled platform to improve the reach and advance the relevance of in-app and push messaging. These efforts have led to a 3x lift in engagement amongst…

New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox

Return Path Partners with Demand Metric to Study Marketers’ Understanding of Subscriber Engagement, the Tactics They Use to Improve Engagement, and How These Things Impact Email Deliverability and Overall Effectiveness In partnership with global research firm Demand Metric, leading email solutions provider Return Path  released a new research report, The State of Email Engagement. Following on the results of last year’s The State of Email Marketing report, this new research sought to understand the impact of subscriber…

Customize Analytics Dashboards for Partner Engagement and Local Spend

Evaluating local marketing spend and engagement for a Brand’s partner network shouldn’t be complicated — especially when it’s crucial to Distributed Marketing strategy. Yet many Brand marketing teams struggle to gather disparate data across incompatible systems and complex partner networks. SproutLoud, a leading Through-Channel Marketing Automation platform, has launched Customized Analytics Dashboards as an integral part of its comprehensive TCMA platform, making it simple for Brands to get relevant data on partner…