Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito WaitWhat, the “media invention company” known for its…
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Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of the biggest challenges for marketers when it comes to data-driven marketing campaigns. With a lot of…
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 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and the brands to preserve authenticity  Everyone wants to be popular online. Some even pay for the privilege, using…
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Winners to Be Revealed at The Alexa Conference, Jan. 15-17, at the Chattanooga Convention Center The Alexa Conference, presented by podcast network VoiceFirst.FM, announced the finalists of the 2019 Alexa Awards. The winners will be…
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The success of a brand lies firmly in the hands of the people who matter the most — the consumers. Business 101: the customer is always right — an obvious statement, but in a world dominated by social media coverage and an ever-more…
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The Paley International Council Summit Returned to Europe; Frank A. Bennack, Jr., Officially Opened the 23rd Annual Paley International Council Summit The Paley Center for Media held its 23rd Paley International Council Summit in London on…
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Who reads online reviews? Well, just about everyone. A study by BrightLocal found that 97% of consumers aged 18 to 34 read online reviews, and that 85% of all consumers trust online reviews as much as personal recommendations from friends.…
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Seasoned Marketing Leader Will Elevate Brand and Drive Revenue for One of the Largest Independent Digital Performance Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced Dalton Dorné as the agency's first…
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Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based…
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Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media…
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Pinterest Earns Top Marks in User Satisfaction as Facebook, Twitter Drop Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the American Customer Satisfaction Index (ACSI) 2018…
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Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven global media platform, Teads, has joined hands with the leading international 24-hour English news…
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Crowded Cloud's Launch Means That Entertainment Professionals Could Dismantle Hollywood's Traditional Studio Decision Making Culture In a move that stands to take blockchain's impact on the entertainment industry to the next level, …
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"The foundation always has to be good content. You can’t fake that and you need to invest in content for it to really be good."Tell us about your role and how you got here? What galvanized you to be a part of a Digital Experience Platform?…
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With Data Privacy a Priority, Skorr Redefines Social Media Influence Measurement, Empowers Individuals to Be More Effective On-Line As General Data Protection Regulation (GDPR) Compliance comes into effect across Europe this week,…
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Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it has completed the verification process. The company has been approved by the …
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Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native…
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Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B…
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