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How AdsDax Is Leveraging Blockchain in a Bid to Defeat Ad Fraud

Ad Tech Firm Unveils Ambitious Plans to Tackle Ad Fraud in an End-To-End Platform With Blockchain at Its Core AdsDax, an advertising technology provider, has revealed more details about their live platform which, they believe, can solve some of the massive challenges currently presented by fraud and attribution within the ad industry. Digital advertising is currently experiencing rapid growth, with eMarketer recently predicting that digital ad spending will reach over $427 billion by 2022. With such a massive amount of…

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, acclaimed independent programmatic company for marketers, and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies,…

Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard launched the Mastercard Digital Wellness program, a host of technologies and resources that enable all businesses, especially small and independent merchants, to better serve today’s digital-first consumer. As part of this program, Mastercard will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces…

Callsign Chooses Nexmo, the Vonage API Platform, to Deliver More Secure Communications for Banking Customers

Partnership Puts Innovative Digital Identity Technology at the Heart of Trusted Communications to Help Protect Customers from Fraud Callsign, a London-based company at the forefront of the identity revolution, and Vonage, a global business cloud communications leader, announced a partnership to deliver enhanced private communications for digital life providers. With APIs via Nexmo, the Vonage API Platform, Callsign’s real-time, artificial intelligence-driven identity and authentication solutions allow these technology…

SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, ICQ Seals via BPA Worldwide

Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve "Tag Platinum Status" by Earning All Four Seals from Trustworthy Accountability Group SpotX, the leading global video advertising and monetization platform, announced it has maintained its TAG Platinum Status by being recertified for all four seals awarded by the Trustworthy Accountability Group (TAG) through independent validation by global assurance provider BPA Worldwide. Seals earned by SpotX include the TAG…

Taken For Granted: The Many Problems Solved by the Modern Ad Server

The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of commercializing their content, brands discovered engaged and relevant audiences, and online users were able to continue browsing the internet for free. Over the past two decades, the technology underpinning digital advertising has undergone significant changes. We’ve seen the introduction of bidding engines in the form of demand-side platforms…

Symantec Named a Leader in Enterprise Email Security by Independent Research Firm

Symantec’s Email Security Solution Recognized Based on Current Offering, Strategy, and Market Presence Symantec Corporation, the world’s leading cyber security company, announced that it has been positioned as a Leader in "The Forrester Wave: Enterprise Email Security, Q2 2019," a new report published by Forrester Research, Inc. “Email represents a unique challenge for the modern enterprise. It’s both a mission-critical business application and the most common way for cyber criminals to launch and distribute threats. In…

Barracuda launches Advanced Bot Protection

Application Security Leader Deploys Machine Learning to Protect Organizations Against Automated Threats Barracuda, a leading provider of cloud-enabled security solutions, announced the introduction of Advanced Bot Protection. Advanced Bot Protection uses artificial intelligence and machine learning to help customers defend against the latest automated threats. It is available for both the Barracuda WAF-as-a-Service and Web Application Firewall platforms. Web applications are the number one attack vector for hacks…

Everflow releases SmartSwitch to Automate Optimization and Fraud Prevention for Performance and Partner Marketing

This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those Rules Everflow, the cloud-based Partner Marketing Platform, announced the public release of their SmartSwitch feature. SmartSwitch allows marketers and agencies to automatically optimize all of their marketing channels whenever individual placements aren't meeting their set rules. Everflow has quickly grown to 200+ paying customers driving over 8B user clicks per month, from their…

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…

Verve Reaffirms Commitment To Fraud-Free Media With Pixalate Partnership And TAG Recertification

Verve Raises the Bar for High-Quality Media with Pixalate Partnership and TAG Re-Certification  Verve, the leading platform for location-powered programmatic video and display marketing, announced the implementation of Pixalate's MRC-accredited invalid traffic detection solutions across the full expanse of the Verve Velocity platform. The new partnership with Pixalate coincides with Verve's recent recertification for the 2019 TAG Certified Against Fraud seal from the Trustworthy Accountability Group. Integration of…

Amazon Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance

The Report Showed a Significant Decrease in Fraudulent Install Volume and Click-To-Install Ratio, as Media Partners Actively Work to Improve Their Anti-Fraud Strategies Kochava Inc., the trusted platform for secure data solutions, measurement and attribution across connected devices, has released the Q1 results for their industry ranking report, the Kochava Traffic Index. The list highlights the top-performing media partners, including Amazon in the number-one position and earning the highest grades overall. The report…

How Moz’s New Domain Authority Takes Aim at Spam

When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as most marketers: spam was a mostly harmless annoyance to webmasters and was directed primarily at search engines such as Google. However, with the launch of Link Explorer (our new link index) in 2018, I became acutely aware of the impact of link manipulation — not just on search engines, but on webmasters and marketers in ways not yet fully articulated. The negative impact of link manipulation on the web Link…

Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification

TAG Certified Against Fraud Seal Demonstrates Smaato’s Commitment to Mobile Marketplace Protection and Innovation Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity and improve transparency in the digital advertising supply chain. Receiving the TAG Certified Against Fraud Seal demonstrates…

Escalated Launches Real-Time Fraud Prevention and Monitoring SAAS Platform

New, Affordable Ad-Fraud and Bot Protection for Advertisers, Marketers, Publishers, Website Owners and the Ad Tech Industry Escalated recently announced the launch of their proprietary SAAS-platform designed to screen and stop malicious bot activity online. The service is available as either a monthly or annual subscription, both offering instant accessibility and easy implementation. Escalated has multiple tiered plans to suit a variety of individual, organization or company needs, regardless of size. And each plan…

MarTech Interview with Rich Kahn, CEO, Anura.io

"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate others on the dangers of ad fraud. I’ve been fighting ad fraud since the late ‘90s. While at an AdTech NYC tradeshow in 2000, I woke up and told the person I was rooming with, “I think I can solve ad fraud.” I wrote a little piece of code, 69 lines of code. At the time, it was very…

AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…

Eyeota Appoints Two New Executives to Fuel Continued Growth

The Global Audience Data Platform Expands International Leadership Team with Strategic Hires to Support Corporate and Business Development as Well as Partnership Management Eyeota, the leading audience technology platform enabling the intelligent use of data, announced the appointment of two new executives to its senior leadership team: Chris Suh joins as senior vice president of corporate development and strategy and Don Lee joins as vice president of global platforms. “As Eyeota sustains its impressive growth…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Radware to Showcase Bot Manager Aimed at Helping Businesses Detect, Classifiy and Remediate Malicious Bot Activity

Addition of Bot Manager to Suite of Network & Application Security Offerings Helps Customers Reduce Expenses, Increase Revenue, Greater Overall Insights Radware, a leading provider of cyber security and application delivery solutions, announced it will showcase its Radware Bot Manager solution at the RSA Conference. The result of the acquisition of ShieldSquare in January 2019, Radware Bot Manager service offers comprehensive protection for Web apps, mobile apps and APIs from all generations of automated threats (bots)…