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Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten…

Janrain Partners With Akamai To Launch Next-Generation Secure Edge Technology To Protect Companies And Customers

Janrain Secure Edge Brings Industry-Leading Security from Akamai to the Janrain Identity Cloud, The World's Largest Omnichannel Identity Network Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, and Akamai Technologies, Inc., the world's largest and most trusted cloud delivery platform, announced that they have partnered to provide Janrain Secure Edge, bringing new integrated security capabilities to the Janrain Identity Cloud, the world's largest identity network. The…

Verasity and TRUTH Agency Wage War on Digital Ad-Fraud

Blockchain Technology Provides the Latest Weapon in the Fight Against Online Ad-Fraud Verasity, a next-generation video platform enhanced with blockchain technology has partnered with TRUTH, a new media agency, to tackle ad-fraud. Verasity's proprietary, patent-pending, Proof-of-View (POV) technology prevents fake video views, eradicates bot interference, and reduces fraudulent activity wholesale across its video platform. "Working with TRUTH, we're going to provide advertisers with a far greater…

AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

AppNexus will Adopt White Ops' Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world's leading independent advertising technology company, announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. Through this partnership, AppNexus will adopt White Ops' technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team's focus to include…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…

Interview with Gregor Isbister, CEO, Blis

"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided."Tell us about your role and how you got here. What inspired you to be part of a Location Data company? Blis emerged from my senior thesis at university, where I identified a market opportunity to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers. I have designed and engineered intelligent demand-side and data…

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Maureen Polo,  SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics platform come into the picture and try to prove their worth. To better understand how Influencer Marketing platforms influence social media buying behaviors and the idea behind the latest report, titled "Influence by the Numbers’, we spoke to Maureen Polo, SVP, FullScreeen. Tell us about your role at Fullscreen and the team and technology that you handle. I am Senior Vice…

SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories 

SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, Cryptocurrency Mining, and More SpotX, the global video advertising and monetization platform, has announced new capabilities to strengthen brand safety across their video ad ecosystem. SpotX is increasing brand safety vetting through identification and categorization of fake news sources by integrating new advances from zvelo – one of SpotX’s trusted brand…

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…

New Video Ad Report by Extreme Reach Reveals 31 Percent Drop in Fraud Rate

Data from Extreme Reach Provides Brands and Agencies with Updated, Realistic Benchmarks for Gauging Campaign Success Video advertising technology provider Extreme Reach released its 2017 Video Advertising Benchmark Report, bringing brands and agencies fresh insights into performance trends and comparisons for judging campaign success. The annual report examines trends in click-through, completion and viewability rates as well as bot traffic and time spent, with breakdowns according to purchase method (i.e., premium…

Identify And Stop Fraud Before It Infiltrates Advertising Campaigns

Kochava Releases New Fraud Prevention Tools, Expanding Robust Anti-Fraud Toolset Mobile's rapid growth as a premier advertising platform has made it a hotbed for fraud, a costly part of ad campaigns. Kochava, the industry leader providing holistic measurement solutions for connected devices, announced Checksum (a new feature that will validate installs and payloads ahead of attribution) and three new views to the Fraud Console suite of mobile ad fraud visualizations, enhancing their robust anti-fraud toolset.…

Does the Programmatic Advertising Landscape Have a Trust Deficit?

TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted, And How Can You Fix It? There’s a crisis in confidence that is undermining the programmatic advertising industry, believes TRUTH, the first global blockchain-enabled media agency. Programmatic advertising has brought the advertiser’s dream of reaching the right person with the right message at the right time significantly closer. In the United States alone, eMarketer has estimated that nearly four of…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

4 Questions Every Marketer Should be Asking about Device Graphs

With the proliferation of mobile devices and the increasingly complicated nature of the consumer journey, a growing proportion of marketers have adopted cross-device tactics to ensure their digital marketing is effectively reaching consumers. According to Winterberry and the IAB, last year over 50% of marketers said that cross-channel measurement and attribution was occupying the most time and resources. This sentiment has increased this year. While marketers don’t need to be convinced of the importance of cross-device…

A Multi-Step Plan to Combat App Install Fraud

Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too late to do much about it, and the best a marketer can do is put a proverbial band-aid on a budget-eating wound. The only way for marketers to combat fraud is to make a multi-step plan of action to prevent it before it ever happens. Even with built-in fraud prevention mechanisms,…

Interview with Jeff Finn, CEO, zvelo

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today. What drove you to be part of an AdTech service/content categorization company, and how has zvelo evolved? As CEO of zvelo, my role is to build an effective leadership team that sets the strategic direction for our company, determines the operating plan and builds their respective teams…

TechBytes with Brian Lovett, Director, Product, VigLink

Brian Lovett Director, Product, VigLink Viglink's survey, released earlier this year, found that affiliate marketing was ahead of display advertising in revenue generation. We spoke to Brian Lovett, Director of Product, VigLink, to find out how affiliate marketing works and how this sector would evolve in the years to come.MTS: Tell us about your role at VigLink and how you arrived at this position? Brian Lovett: I am the Director of Product at VigLink. Before my current role, I was the CEO of a company in the same…

Media iQ Awarded Two Elite Designations for Online Safety and Security

Data & Analytics Innovator Has Attained Network Advertising Initiative Membership And TAG Certified Against Fraud Status Media iQ, the leading global analytics and technology company, announced that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned a TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member of the Network Advertising Initiative…